Number of Active Australian Users in SL

Thanks to a bundle of metrics released by Linden Labs today, we can finally make a good estimate of the number of active Aussie users of Second Life.

Australia comes in at 11th as far as the percentage of active users. ‘Active’ is being defined by Linden as having logged in for more than one hour in the previous month. As of the end of January 2007, 1.48% of active users were Australian. Unfortunately no specific number is given. To work out the actual number of active Australian users, we’ll use the Linden estimate that ten percent of those who register stay active. This means:

1. As at 31st January there were 1,974,607 unique residents.
2. Ten percent of that is 197,461.
3. 1.48% of THAT is 2922.

So this means there are roughly 2500 to 3000 active Australian users allowing for variance in the 10% active estimate. As far as the number of Australian unique residents, the only rough estimate can be gained by dividing the overall unique resident figure by the 1.46% figure – which gives 29, 224.

So that’s one mystery at least partly solved – it’s the most common question asked of us here at SLOz and kudos to Linden Lab for their transparency on the figures. More analysis on the figures over the coming days.