Remember Happy Days, the iconic American program of last millennium?
It started off with a shot of a jukebox playing a record of the program’s signature tune. Throughout the past 100 years or so the idea of people listening to, talking about and enjoying music has been a mainstay of modern culture.
One of the issues confronting SL is the provision of content and it may be through the medium of music that the content void may be filled in these early innovative and developmental days.
Take, for instance, JJ’s Coffee Bar.
JJ’s currently streams music from the UK, The USA and Australia.
The owner, Jeremy Jorda, has chosen to use Triple J as his Australian choice of provider. And, whilst there may be some question of copyright issues there can be little doubt that music, and radio programs in general, are an easily executed content source for areas in SL.
The question may not be whether the radio stations listed at JJ’s Coffee bar have an issue with such online provision of content, but whether they can afford not to be part of the developing medium. After all, many radio stations already embrace apps like MP3 streaming through iTunes radio or Real Player, and Windows Media Player. Venues such as JJ’s Coffee Bar are the obvious next step in that evolution.
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