Australian business interest growing in Second Life?

In the next two weeks I’m involved in two separate events that have the same purpose – to raise awareness of the opportunities that Second Life presents. The first has a corporate focus and the panel discussion involves key people from Telstra, REA and the ABC involved in their respective Second Life presences. The second one is also business orientated with a communications flavour.

In both cases, there’ll be up to a hundred representatives from Australian businesses, most of them medium to large operations with varying understanding of virtual worlds. A while back we wrote about Australian business taking a ‘wait and see’ approach – this may still be the case but there’s certainly no shortage of forums where SL is being presented as an innovation option.