Joseph Jaffe runs a marketing company called crayon and in the lead up to a visit to Australia Marketing Magazine have completed an interview with Jaffe on his thoughts about Second Life as a platform.
He’s fairly scathing on some of the earlier marketing efforts in Second Life, something older Second Life residents would agree heartily with. He equates SL with a new continent and that those early pioneer marketers squandered a great opportunity.
Here’s the interview in full:
Thanks to Mal Burns for the heads-up.
I find it deeply ironic that exactly the same things Jaffe rails against (building big pointless islands etc) is exactly what Crayon did at launch! (By the wat, Crayonville has a traffic count of 3). It is also worth noting that his “launch” in Second Life was roundly reviled by residents. He seems to come from the McPalin school of spin!
I find it deeply ironic that exactly the same things Jaffe rails against (building big pointless islands etc) is exactly what Crayon did at launch! (By the wat, Crayonville has a traffic count of 3). It is also worth noting that his “launch” in Second Life was roundly reviled by residents. He seems to come from the McPalin school of spin!