The Watch – virtual worlds in the news

1. LA Times (USA) – Fans flock to Disney’s Club Penguin Times. “The newspaper industry is constantly bewailing its need for a new economic model, as the Internet upends the old one. Maybe it could take a page from the Club Penguin Times. The Club Penguin Times, after all, is more widely read than New York’s Daily News, the Chicago Tribune or the Dallas Morning News. And it’s not even 3 years old.”

2. Half Life Source (USA) – Sony confirms that the PS3 Home 3D virtual online community service has been delayed until later this year. “Sony Corp’s game unit said on Tuesday it was delaying the launch of its “Home” 3D virtual online community service for the PS3 game console to later this year. It’s been the second such delay for the PlayStation 3. Last Year, Sony postponed the launch of the “Home” service, which is aimed at giving users a place to interact with other PS3 users, to early this year from last Winter.”

3. SecurityPro News (USA) – Next Malware Breeding Ground: Online Games? “Dr. Igor Muttik, senior architect for McAfee Avert Labs, has published a 19-page whitepaper (PDF) warning we may soon see a spike in malware targeting in virtual worlds and online gaming. What would they want with virtual goods? The same thing they always want: money. Virtual goods and currencies can be traded for real goods and currencies. General data can work too for nefarious purposes, so key-logging and the like are distinct possibilities. ”

4. Institute for Ethics and Emerging Technologies (USA) – Goertzel on “OpenCog Prime: Design for an Open-Source Thinking Machine”. “Dr. Ben Goertzel from Novament will be in the area and has graciously offered to give a presentation of their current project on Sept. 7: Topic: OpenCog Prime: Design for an Open-Source Thinking Machine (Underlying Principles and Early Experiments) OpenCogPrime is a highly detailed software design, aimed at powerful Artificial General intelligence at the human level and ultimately beyond, intended to be implemented within the OpenCog open-source AI software framework.”

5. 1UP.com (USA) – Building a Better Virtual World Through Democracy. “EVE Online is a massive and persistent universe where players have direct involvement in both the economy and the game’s political system. This serves as an important, always-changing, plot device. But because of this, for better or worse, the world lives and dies by community involvement to a much greater degree than most MMOs. If things start to go bad, the game’s subscribers can’t simply take their character over to another server. Unfortunately, some employees of the game’s developer, CCP, have been caught trying to manipulate the system. In response, CCP created an Internal Affairs division to monitor the activities of both player and staff accounts.”

6. Times Online (UK) – Computer warriors pay geek mercenaries to fight their wars for them. “Andy Crowther used to have time to play a lot of computer games. Not any more. At 33, he is now a supermarket manager in North London and has a girlfriend. Despite the intrusion of real life, Mr Crowther still enjoys slaughtering hordes of monsters and capturing treasure in online games such as World of Warcraft and Star Wars Galaxies. But, like increasing numbers of gamers, he no longer has endless hours to earn the “virtual gold” needed to buy weapons and upgrades which make the game more fun. Luckily for him, 400,000 geeks, mostly in East Asia, are available for hire at the click of a button.”

7. itbusiness.ca (Canada) – Toronto’s Webkinz brings fantasy world to real global market. “Webkinz has become a household name in North America by appealing to children with its brand of cuddly, plush animals that come with a key that grants access to a virtual world. Now the company is hoping it can evoke the same interest internationally. Pre-teen kids and their parents are very familiar with the plush phenomenon started by Woodbridge, Ont.-based Ganz Inc. in 2005.”

8. Medical News Today (USA) – Burnt Kids’ Pain Lessened By Distracting Device. “Cunningly disguised as a toy, a new medical device that harnesses the power of distraction can greatly reduce the pain felt by young burns victims. Designed for medical device company Diversionary Therapy Technologies by Sam Bucolo, who is a Queensland University of Technology industrial design Associate Professor, Ditto is a virtual reality-inspired diversionary therapy aid. ”

9. The Washington Post (USA) – Gameworld: Videogaming enters the Third Dimension. “Videogamers, your glasses to transport you into three dimensional space. Visual computing technology company Nvidia (NVDA.O) has unveiled the first mainstream 3D gaming technology at the inaugural NVISION 08 conference in San Jose, which focused on the convergence of technology with Hollywood, games and business. With Hollywood migrating to 3D for event movies like “Journey to the Center of the Earth” and next year’s “Avatar” from James Cameron, the electronics and gaming industries have created new technology that lets home systems and PCs also deliver true 3D.”

10. iTnews (Australia) – VIC government shuts down Second Life presence. “The virtual bulldozers have moved in on Melbourne Laneways on Second Life’s ABC Island, after Multimedia Victoria said it would not renew the lease. The research project was launched in October 2007 to test the ‘potential impact [of virtual worlds] on the economic and social lives of Victorians’.”

Weekend Whimsy

1. Eternal Sonata Playthrough:59 a new life

2. Bossa Nova Club

3. Bunnytry star trek second life

Virtual Worlds: more mainstream by the day

The US-based Technology Intelligence Group have released a report titled “Virtual Worlds Industry Outlook 2008-2009”. It’s a really well written document that both looks back at the past year and makes some solid predictions for the coming year.

The standout observation for me is the ‘mainstreaming’ of non-gaming virtual worlds:

Stanford SUMMIT has been leveraging simulations built on the Forterra OLIVE platform to train doctors on key critical thinking skills with trauma patients, 18 of the top 20 educational institutions own land in Second Life with many using it to teach courses, McDonalds has created a Happy Meal virtual world to reinforce their well known brand, and customer and staff meetings are being held by enterprises across multiple platforms.

There’s no doubt that virtual worlds are becoming more mainstream, something that was driven home to me earlier this year when I was asked to consult on a film project (there’ll be more information of that project later this year). The point is, the film in question has a story line with no direct relationship to virtual worlds. One part of the film will feature Second Life – not as a novelty, not in a high-tech context, but in an everyday (rural) life scene. It’s those increasing references in popular culture that will increase the mainstreaming momentum.

The report also states some confidence around the graphics issues besetting virtual worlds:

the current slate of graphics challenges associated with virtual worlds may soon be remembered in the same vein as 64k computers.

If ‘soon’ means in the next year to two years, then there’s another aspect of momentum building because at present the average ADSL broadband customer with a PC older than 18 months or so is still encountering great challenges.

Not surprisingly, the education session is seen as a continuing driver of widespread virtual world adoption:

The training and education market will continue to drive widespread adoption of virtual world technology, as the broad experimentation within Second Life demonstrates. Universities and other teaching institutions that initially experimented with Second Life are in the process of standardizing platforms for virtual classrooms, which will be a boom for companies that are already well positioned in this market, such as Proton Media and Forterra Systems.

The power of virtual world add-ons for traditional websites is emphasised – Google Lively is the high-profile recent example:

The frictionless nature of a ‘go to the meeting room’ button on a web page will lower the barriers to adoption

.

There’s certainly a growing convergence of forces that increase the likelihood of virtual worlds reaching the mainstream. As always, there’ll be plenty of attrition, some conflict and a great deal of uncertainty. In that respect it’s situation normal.

The legal section of the report also makes fascinating reading with a number of precendents only starting to be established. You can view the report in full here.

What are your thoughts – does the report provide any surprises for you?

Pool: the ideal Second Life tie-in opportunity for the ABC

I received a press release from the ABC’s Radio National, who have launched collaborative content creation site called Pool.

It’s a joint initiative between RMIT University, University of Technology Sydney and the University of Wollongong and runs on the open source content management system Drupal. The call is on for people to contribute their words, pictures, sounds or video with the ability (via a Creative Commons license) for every participant to download the work of others to build or collaborate on. It’s another plunge into participatory media for the ABC – something that’s been explored in the ABC’s presence in Second Life.

I contacted the ABC to ask about any potential tie-in of the Pool initiative with Second Life and at this stage nothing’s planned in that regard. There seems to be some obvious collaborative opportunities for Pool that involve Second Life, or indeed any virtual world, so here’s hoping for further exploration of that.

One way to drive that exploration would be to join Pool and start contributing material from your virtual world life…

The Watch – virtual worlds in the news

1. The Times Online (UK) – Lifelike animation heralds new era for computer games. “Extraordinarily lifelike characters are to begin appearing in films and computer games thanks to a new type of animation technology. Emily – the woman in the above animation – was produced using a new modelling technology that enables the most minute details of a facial expression to be captured and recreated.”

2. Press of Atlantic City (USA) – Virtual Realtor home finds real fans online. “I like stories that have something surprising about them, as I’m sure most readers do. While it’s nice to have what I know or suspect confirmed, it’s more valuable and maybe entertaining to find out something I didn’t imagine. Early last month, the New Jersey Association of Realtors announced it had opened offices in Second Life, a virtual world online. That was surprising enough, since its members’ obsession with real estate in this world leaves little time to worry about one where there’s no commission for property sales.”

3. The Independent (UK) – Stroke sufferers take virtual road to recovery. “It may look like a futuristic video game, but this virtual reality treadmill could hold the key to rebuilding lives for stroke and injury sufferers. A scientist at Portsmouth University has developed technology that can speed up recovery for patients by tricking them into believing they are moving more slowly than they actually are.”

4. Top 40 Charts (USA) – Worlds & Paid, Inc. Partner To Deliver Advanced 3-D Virtual World with e-Commerce For Darryl ‘DMC’ McDaniels. ” Futuristic 3-D social networking community Worlds.com (OTCBB: WDDD) and PAID, INC. (OTCBB: PAYD) have joined forces to develop a cutting edge, rich immersive 3-D environment for hip-hop legend Darryl ‘DMC’ McDaniels, who co-founded the pioneering hip hop group Run-DMC. The highly symbiotic relationship is expected to open an ever-evolving series of pathways to increase web site traffic, enhance the experience of WORLDS.COM users and PAID celebrities’ fans and grow the revenue and profits of both companies and their clients.”

5. The Vancouver Sun (Canada) – Break the rules in cyberspace and suffer exile in a virtual cornfield. “Where’s Roy Bean when you need him? The legendary hanging judge claimed he delivered the only law west of the Pecos back in the Wild West days in Texas. The modern-day equivalent of is nowhere to be found in the modern frontier known as the Internet. The Internet remains a dangerous place where real-life hucksters, thieves, sexual predators and fraud artists roam all too freely. But it is also home to imaginary worlds that are not unlike the gated communities of cyberspace.”

6. BBC News (UK) – Poor earning virtual gaming gold. “Nearly 500,000 people in developing nations earn a wage making virtual goods in online games to sell to players, a study has found. Research by Manchester University shows that the practice, known as gold-farming, is growing rapidly.”

7. Information Week (USA) – Google’s Lively Unloved. “So Google (NSDQ: GOOG)’s Lively isn’t so lively. According to The Economist, “Hardly anyone is using Lively.” That’s not exactly a surprise. As I said when Lively was released, “Lively feels more like a Google Talk-powered chat room with 3-D camera controls than an immersive environment like Second Life.” And that’s not to praise Second Life, which I find equally tedious.”

8. Christian Science Monitor (USA) – A second income on Second Life. ““Blaze Columbia” is, by any measure, doing well with his line of designer clothing. He’s on track to generate more than $100,000 in annual profits, barely a year after launching his business. And that’s in addition to a first career as a professional photographer. There’s just one big difference between the clothing that this Missouri resident produces and that of any other top-of-the-line dress or business suit: His don’t exist – at least not in the physical world.”

9. OStatic (USA) – An Introduction To OpenSim: the “Apache of Virtual Worlds”. “You’ve probably read a bit about OpenSim, the BSD-licensed virtual world server, and recent news that IBM and Linden Lab are working to make Second Life and OpenSim interoperable. Besides that project, what’s OpenSim about, who’s working on it, what are they doing with it, and how do you get involved as a developer and participant? Here’s a starter’s guide, created with the help of Tish Shute, whose virtual world blog UgoTrade is an indispensable resource on the latest in OpenSim news.”

Kim MacKenzie hits back on negative media coverage of Second Life

Kim MacKenzie, a PhD student from the Queensland University of Technology, completed some research into Second Life that formed the basis for an article that appeared in the Sydney Morning Herald and The Age this week.

Kim has posted a thoughtful response on the post that looked at the SMH article.

It’s worth repeating Kim’s elaboration in full here:

What is it with the Australian media? Why are they focused on slandering Second Life as a failure? I have recently discussed my research findings of commercial activity within Second Life with several journalists, where only minimal quotes have been used out of their original context; in order it seems, to support an obvious negative bias.

This is extremely disappointing as it is not an accurate reflection of the important invaluable opportunity that Second Life has provided pioneering commercial exploration of VR capabilities. Just because some commercial enterprises have pulled out of Second Life does not equate to ‘failure’. Vital 3D avatar immersion lessons have been learnt, modeling and building skills developed, use of digital agents, telepresence, interactive, navigational and communication applications explored, and platform and cultural limitations realised. This is all invaluable experience for commercial frontrunners preparing to invest in a virtual future. Fundamental lessons have been learnt, and these firms will reap the rewards by being well positioned to take informed advantage of future VR developments. And fundamental developments are essential that encompass service delivery stability, ‘in world’ governance and behaviour policing, legal and copyright protection, a shift away from ‘virtual reality is just a game’ consciousness, and mainstream user adoption.

However, even though a pioneering learning curve has been successfully realised by many commercial organisations, my personal views gained from the research study is that organisations are still very limited with their exploration of VR capabilities. Most of the activity was trying to mirror real world offerings. Whilst there is merit in replicating reality using virtual building tools, I believe that the potential of VR technology offers so much more. VR is essentially an extremely powerful visualisation tool. It provides the ability to build visions that users can immerse in and experience, which offers a tremendous opportunity. An inherent human capability is to use visualisation techniques to achieve goals and outcomes. Ask any high achiever, or acclaimed athlete, of how they build success, and I am sure the concept of ‘visualisation’ will be associated. A success vision is created, and the work is done step by step to realize that vision.

My point is this. The visualisation power of VR could be instrumental in shaping visionary goals/outcomes/solutions to all sorts of situations, including humanity’s greatest problems. For example, what would human equality ‘look like’, what would a sustainable earth ‘look like’, what would ‘world peace’ look like? Collectively trying to build a vision of these scenarios using VR capabilities could provide the roadmaps for eventual real world solutions. It also means working together and pooling ideas and resources, not competing as separate entities for individual profit or gain, but rather, collectively gaining some powerful potential to move humanity forward. It’s a big idea I know, and we need ‘vision makers’ to lead the way. It would be great to start a virtual global campaign, called something like ‘Vision Quest’ that unites individuals, communities, educational bodies, United Nations, and corporations, to build visionary solutions for the future. Now that’s a success formula!

Kim’s agreed to an interview on her research, which should appear in the next week or two.

Weekend Whimsy

1. The Queen Anne’s Revenge

2. Amelia Earhart’s airplane in Second Life

3. TEMPLUM EX OBSCURUM

Episode 7 of TMJ Podcast – Feldspar Epstein joins the fray

This episode consists of a discussion between Feldpar Epstein and myself on a range of topics including virtual worlds addiction, Google Lively, education in Second Life and much more.

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For details on how to automatically receive these podcasts, check our podcast page.

Second Life – on the wane for aussies?

Asher Moses from the Sydney Morning Herald has run a story titled ‘Few lives left for Second Life’. It’s based on research undertaken by the Queensland University of Technology’s Kim MacKenzie, who’s completing her honours thesis on Second Life and business.

The research findings aren’t surprising in a lot of respects – there are significant areas of Second Life that are ghost towns and yes the numbers of people on one sim are usually very low at any given time (something I’m quoted on in the article).

A point I did make that didn’t make the final cut was that businesses like Telstra and the ABC had been successful in Second Life because they were aware of the experimental nature of Second Life, particularly where business is involved. The notable failures occur when the business jumps in boots and all expecting true return on investment in the short to medium term. Telstra’s sucess in particular has been its ability to leverage its large presence to provide a breadth of activities including residential options.

The story overall is quite pessimistic but does accurately cite the challenges Linden Lab face. I’ve said it before and I’ll say it again now – 2008 is meant to be the year of bedding down stability for Second Life. Some gains have been made, but time and patience is running out for a lot of people.

What are your views – does Second Life have a few more lives left?

Melbourne Laneways on its last legs

One of Australia’s most striking Second Life locations is Melbourne Laneways on ABC Island.

It was launched in October 2007 as a joint initiative of the ABC and Multimedia Victoria. Unfortunately, its days are numbered, with the build being eliminated in the next week or two according to ABC Admin, Wolfie Rankin.

The upside will be the increased space for new developments on ABC Island but it’s fair to say that Melbourne Laneways will be missed. It will also provide an unfortunate perception that Second Life is continuing to dwindle as a desirable virtual world location.

Some further shots of Melbourne Laneways for posterity:

Check it out in-world while you can.

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