We provided a blow-by-blow account of the Four Corners episode on Second Life and the in-world Q&A with Four Corners reporter Ticky Fullerton.
Telstra in Second Life: one year on
March 17, 2008 by 2 Comments
It’s actually just past a year since Telstra launched its Second Life presence. The reason we haven’t covered the anniversary until now is due to having a request for a comment in to Telstra on the first anniversary. There’s been no response, so I’ll reply on my observations and hopefully your comments on Telstra in Second Life.
The first theme that comes to mind is expansion – the initial eleven sims was significant but there are now sixteen in total plus the two Telstra Experience sims. Aside from geographical expansion, evolution in what’s offered on those sims has also changed, with the opening of rentals for individuals one landmark event. The SydSim virtual Sydney CBD expansion was also launched with some fanfare but is yet to be completed.
The second theme is learning – mostly on the part of Telstra. In the initial couple of weeks after its launch, The Pond sims were inundated with new and excited Australian Second Life users – the trouble was they weren’t getting any guidance. Not long after that, volunteer and paid staff started giving support in-world and that support is still pretty much in place. Another key learning was around what an effective social space was. The Pond sims have numerous activities and spaces – clubs, pubs, sport activities and sandboxes. And what’s the most popular? A bunch of wooden boxes out the front of the Billabong Bar. There’s nothing fancy – just the boxes to sit on and a campfire. And no matter what time of day or night it is, you’ll usually find a handful of people there chatting whilst the nearby club is deserted.
There’s no doubt Telstra have succeeded in Second Life – their traffic is considered one of the best for a corporate presence. They’ve been responsive to feedback and have had the resources to implement changes where needed. Whether they’ve succeeded in engaging the wider Second Life community is something to be judged by you. If you’re a regular Pond frequenter, what is it that keeps you coming back?
The ABC in Second Life: one year on
March 16, 2008 by 12 Comments
The 19th March brings up the one-year anniversary of the ABC’s launch of ABC Island. Launch night coincided with the screening of You Only Live Twice on Four Corners. Since that time, there’s been a steady stream of events, including a great number organised by the Australian community of Second Life residents who frequent the island.
ABC Island’s presence is a modest one when compared to the Telstra build, but it packs a lot of variety in the area it does inhabit. The Sandbox remains the most popular area, but themed areas like Melbourne Laneways provide a lot of ongoing interest as well.
There are also rumours of further expansion via another island. I caught up with Lisa Romano (SL: Lise Robbiani), the ABC’s Project Manager, Strategic Development for its Innovation unit, who wouldn’t confirm the rumours. We also asked her to confirm the original intent of the presence in Second Life. “The ABC created a presence in Second Life to learn more about virtual worlds so that it could understand how to create and present content and build a community in this rapidly growing three-dimensional environment. One of the ABC’s core principles is to reach audiences wherever they are and to pursue opportunities for innovation, so a new platform of this kind which shows strong audience growth and interest is worth exploring,” Romano said.
So after a year of effort in Second Life, has it been worth it for the ABC? Romano certainly thinks so. “We are thrilled with the response from audiences over the past year. The response has been overwhelmingly positive, and we feel like the Island really offers a sense of Australian community based around content, creativity and innovation for both Australian and international visitors, mainly due to the dedication and enthusiasm of the ABC Friends Group.”
That same ABC Friends Group (of which I’m a minimally contributing member) is organising some anniversary events this week. There’ll be plenty of information in-world or watch this space for details.
What are your thoughts on ABC Island’s first year? Has it been a success? How do you see it evolving in the coming year?
The Telstra Experience Centre in Second Life
March 13, 2008 by 2 Comments
You may or may not be aware, but early to mid March marks two significant Australian anniversaries in Second Life: a year since the Telstra BigPond and ABC presences in Second Life launched.
We’ll be writing more on both in coming days, but today I stumbled across another Telstra presence in Second Life. Two islands, Telstra Experience and Telstra Innovation aren’t part of the BigPond islands but they do come up in Second Life’s search functionality.
The Innovation island isn’t publicly accessible but I had a wander around the Experience island, and as the notecard offered on arrival says, it’s a replica of real-llfe Telstra Experience centres, one of which is nearing completion in George St Sydney. It’s very much an enterprise and government focus versus the BigPond end-user focus of the larger presence.
Because the build is a replica of a real-world one, it’s far from an immersive, creative experience, with standard corporate office-space containing multiple video viewing areas. My guess is it’s also being used as a prototyping tool for the real-life builds in Sydney and Melbourne. There’s nothing wrong with any of that and it does demonstrate the growing awareness by the corporate world of the utility of virtual worlds in non-consumer, non-brand awareness applications. I doubt we’ll see the islands launched with much fanfare, if at all. And that’s the way it should be.
The full text of the in-world notecard:
“The Telstra Experience Centre (TEC) is a new state-of-the-art facility built for our customers, now replicated in Second Life.
The TEC has been designed to provide business and government customers with hands-on experience with Telstra’s world-class technology, service and media capabilities. Customers will be able to see, touch, feel and use Telstra’s products and services. Most importantly, this centre allows customers to explore solutions using Telstra’s Next IP™ Virtual Private Network and Next G™ high-speed wireless broadband network.
This Telstra Experience Centre in Second Life is designed to give visitors a taste of what to expect from the RL centre. It also allows us to experiment with the use of Second Life for RL collaboration and projects across business and government applications.”
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