The SLOz Traffic Index – July 2007

stilogo.jpg

We’re back with an expanded STI. The overall feedback has been positive, particularly once we’ve explained the general purpose of the STI. Our favourite quote in reaction to last month’s initial effort was that using traffic to measure popularity was like using turds to measure digestion (thanks Metaversed).

Which leads perfectly to a reminder on methodology as well as a couple of disclaimers:

1. The number linked to each presence is a standard average based on dwell statistics provided to all SL users via the Search Places option.
2. For large presences we’ve chosen the most popular area rather than add up total dwell – this means larger presences may have overall larger numbers but that’s not what we’re measuring (see also point 5). Example: The Pond and ABC Island have many different areas – we track the traffic on the most popular area for both those presences.
3. Each presence, unless an addition since the start of the reporting period, has had their traffic stats measured at least ten times with each instance at least 24 hours apart.
4. The individual times and statistics can be found here
5. The STI is indicative only – yes we know there are much more detailed methodologies and that ours is a rough guide only for the SL community – we think of it as a ‘what’s hot’ measure. Discussion / criticism on the STI here.

The July results:

stijuly07.jpg

There are a couple of additions to the index, with PIER one of the more popular new ones. The Enchanted Realm traffic is based on one sample only so it’s too early to tell if it’ll maintain its current position. The Billabong Bar and ABC Sandbox retain their appeal and Armory Island’s wall-to-wall gun-toting keeps it in prime position.

If you have a presence in SL that you’d like added to the index, let us know. It just has to be owned / operated by Australians for inclusion. We look forward to any feedback.

Tasha’s Place – aussie art, gifts and clothes

Tasha’s place is a new addition to aussie-owned shops in SL, but it’s a little different to others: it’s a non-profit shop. All profits are donated to an organisation devoted to progressing native title and reconciliation. In Tasha’s own words:

“I created this little shop (with help from my friend Justy) about six weeks ago. Initially it was for the challenge of seeing if I could find a suitable plot of land, building a shop and making items for sale. All these things were great fun and learning experiences.

I’m Australian and I love to have Australian art around me so the idea of having that as a theme for the shop was appealing. I wanted to make pictures and simple clothes using the patterns and schemes that I love. Many of these patterns you can see in the shop are from Aboriginal artists and that’s why I run the shop as a not-for-profit business with profits donated to the community organisation: Australians for Native Title and Reconciliation (ANTAR). It’s my attempt to promote Aussie art and images while trying not to rip people off through the greyness of copyright in SL.”

tashas.jpg

“My best selling items are Unisex T-shirts with Aboriginal and Australian flag designs (come by and get one free one at the entrance!), vegemite boxes you can use as a seat and a decorative didgeridoo stand I made. About half of my customers are Australians looking for some familiar things that they can have in their SL. The rest of course are from all over the world. It’s a nice feeling to think that some of my things are dotted about in SL and I hope that people get pleasure from them as I do. I keep prices as low as possible and there’s nothing in the shop that costs more than $L89.”

Check it out in-world

OECD report: lag issues are no surprise

There’s unlikely to be many Australian SL users who don’t have to deal with the frustrations of lag. The physical location of the servers in the United States are a key issue, but the speed of broadband internet in Australia is also a contributing factor.

To throw the issue into very stark relief, the OECD has relesased a 310-page report entitled “OECD Communications Outlook 2007”. It’s not a report for the light-hearted but it provides some fascinating comparisons of broadband access, speed and price.

1. Dial-up versus broadband:

oecd4.jpg

Australia is well below OECD average of broadband take up. One would think speed and pricing would play a role as well as geography.

2. Broadband speed by incumbent telecommunications operator:

oecd2.jpg

Australia is second lowest in speed across the whole OECD. Do not the disclaimer however that there was a speed bump late last year but we remain well down the list. With a bit of luck your connection may match that of a New Zealander.

3. Cost of bandwidth:

oecd5.jpg

No surprise here – broadband in Australia isn’t cheap. GigaOM have covered the report and cite how expensive broadband is in the United States. They should be thankful they’re not Australian based.

Linden Labs have publicly committed to Australian-based servers, but it looks like we’ll be accessing those servers via comparatively low-bandwidth, expensive connections. A number of promises have been made by the Government and Opposition in the lead up to this year’s election but that’s all they are until well after polling day. We’re running a poll on the SLOz forums on your Second Life experience from a broadband point of view, so jump in and have your say.

REA Group on the way into SL

Jana Gillespie, director of Big-Bit Australia Pty Ltd has let us know that the REA Group, best known for its site realestate.com.au, has signed on for an SL presence. There’s nothing to see at this stage but the island is present in search and is called ‘Real Estate Life’:

reaisland.jpg

The presence will represent the group’s worldwide operations and contain a community area with events and seminars planned. It’ll be interesting to see if they decide to get into virtual real estate. Will Anshe Chung and the other large land barons end up having another big player in the arena? It’d make for an even more interesting market.

(disclosure – Big-Bit are a paying advertiser on SLOz)

Apple The Bully

Link here – unbelievable

Is it just ‘Summer’ Doldrums?

Since the release of the June metrics, there’s been a general consensus that a peak has been reached. The only conjecture is when growth is likely to increase again. Or if it will at all. The northern hemisphere commentators are calling it summer doldrums but not ruling out a deeper change.

doldrums.jpg

Australian users are contradicting the trend, with a jump from 1.93% to 2.61% in active Australian users. That’s arguably because the Australiam media’s interest in Second Life is recent when compared to the USA and Europe. As media stories increase their focus on user growth, some will argue the media are spooking potential new users. That may be a risk, however any product lives or dies on its usability and Second Life is no different. Imminent enhancements like voice will determine in a large way that perception of improving usability.

Aussie population update – a dozen thousand

Meta Linden has once again given an update on SL metrics.

Linden state there’s now 12,910 active aussie users, meaning that Australia has moved from 11th to 10th place in the world with 2.61% of the active SL population.

As we stated last month, the definition of active is fairly generous but growth does indeed continue. The rate of growth has slowed in recent months however it’ll be interesting to see the impact of the 60 Minutes / Australian Women’s Weekly coverage on registrations.

Hillary Clinton’s SL Campaign Plans

As mentioned previously, Hillary Clinton has a campaign presence in SL. We took the opportunity to catch up with chairperson of the Hillary 2008 Group in Second Life, Padlurowncanoe Dibou. She’s an educational technology director, Democrat member and mother or three. She’s also very passionate about the benefits of Second Life for promoting policy debate.

Lowell: Can you outline how you got involved in the Hillary campaign?

PD: I visited the former Hillary HQ and began my initial participation there.

Lowell: I’m assuming you’re a member of the Democrats?

PD: Yes, I am.

Lowell: May I ask where in the US you are located in real life (RL)?

PD: I am from Arkansas, home of the Clintons for many years. Arkansas is Bill’s home state and he was governor of Arkansas for many years.

padlur2.jpg

Lowell: Is this build an official part of the RL campaign?

PD: As for being the chair (of the virtual HQ), it is something that evolved. I was asked by other members to do so. I am not a RL politico — my interest is not associated with any political career aspirations.

Lowell: Why did you choose Hillary’s campaign rather than one of the other potential candidates? The Arkansas connection?

PD: I am here because I passionately believe that Senator Clinton is the best person to lead the United States both nationally and internationally.

Lowell: What are the main advantages Sen Clinton has over the other Democrat runners such as Obama and Edwards?

PD: Senator Clinton is the only candidate that has the wherewithall to put together a top notch team of people and she has the international trust and support to lead us away from where the Bush administration has put us.

Lowell: In regard to this virtual HQ – were you part of the team that built the preview stage and how has the response been since it opened?

PD: Let me back up for a minute to answer that question. My first approach here is to serve the Hillary supporters here in SL. My primary purpose is them — not to be regurgitation of what they would find in RL. This is a unique opportunity to take political participation and discourse in a new direction. You, as a blogger, are part of that new direction. After the debates, the major news networks immediately look to see what the bloggers are saying. This is the next dimension to that.

Lowell: So in that respect has this HQ attracted lots of interest from SL residents and the wider community?

PD: Our last event on the 4th of July — “You and I — 24 Hours of Freedom in SL” was attended by hundreds of SL residents. In RL and SL, we are dealing with a new phenomenon — people using technology to play, to communicate, receive news, etc — and it is becoming more interactive and accessible all the time.

Lowell: Who is funding this HQ? It’s a great sized parcel / sim which isn’t cheap.

PD: It is run by the Hillary group’s steering committee. To give you an example, the photos, letters, and Fed Ex costs to contact the RL campaign came from my pocket.

Lowell: Ok – so to clarify, the steering committee doesn’t currently have a formal connection to the RL campaign team but you are hoping it will be endorsed?

PD: My first priority is to serve the SL Hillary supporters, the second is to put together and host events where important issues facing the United States are respectfully discussed, and the third is to build a bridge between the SL Hillary supporters and the RL campaign. I feel that if priority one and two are met, then the third will come.

Lowell: So the bridge building you’d hope would eventually lead to a formal endorsement of SL-based campaigning?

PD: Yes, that would give us support and an opportunity to raise funds in support of the Senator. This is a unique place. One of the best parts of SL is the response from the international community here. They are very supportive of the Clintons in general and are very vocal about their support of Hillary.

Lowell: Are you ever in touch with anyone on the RL campaign team?

PD: Yes, I keep them updated on our progress here in SL.

Lowell: The interest in political campaigning presences like this is whether candidates have the remotest interest in SL and how transparent the campaigns are. Hence my questions on linkages as I know some people are very wary of SL builds proclaiming to stand for a candidate yet avoid disclosing any link to the RL teams.

PD: I do think they have an interest. How could they not? The MacArthur Foundation has come to SL. Government organizations like NOAA and the CDC are here. Major corporations, universities, etc

Lowell: So you believe candidates themselves believe it’s a valid campaigning tool?

PD: Yes, but you have to put into perspective how rapidly SL has grown. I came in-world in November, and the growth and interest in it has been truly amazing. But in some ways, it is the Wild West. Regulations, legal matters, etc. have a difficult time keeping abreast of emerging technologies. SL is providing an opportunity and a voice to the people — sometimes people who don’t feel they have one in RL. It is also giving us an opportunity to evolve the old way of doing things.

Lowell: In regard to the array of policies and speeches etc you have here – do you get people utilising the opportunity to look at the details of Sen Clinton’s positions on things?

PD: First, take the Hillary HQ. Our vision is for it to be a fun place for supporters and interested people to come. We know that students learn better when it is fun — and I think the same holds for us adults. I have had many interesting political discussions here sitting on these couches, as the waves, roll in, and great music plays in the back ground. We held a universal health care discussion here with a panel of health care professionals and a moderator. The audience was asked to submit their thoughts and ideas to be compiled and shared with the RL campaign. Before and after, there were stories and ideas shared among SL residents. Afterwards, we enjoyed the music of a live entertainer here in SL. We make it fun — a time to make friends, learn, share, dance — and certainly there are those that may criticise our approach, thinking SL political events should be more like RL political events. But our recent turnout suggests otherwise.

padlur3.jpg

Lowell: When the Democratic primaries have been completed and there’s a presidential candidate, do you think the other presences will throw their weight behind the successful person?

PD: I can’t speak for others, but as I told the Obama SL campaign, we should be friends as one day we will be working together. I intend to. There are more unifying factors amongst US Democrats than differences. I will be happy to take that agenda forward.

Lowell: If you had unlimited resources, what sort of campaign presence would you build in Second Life?

PD: Obviously, it would be helpful to have someone be able to devote themselves full time to the SL Hillary efforts. I, and others, must balance full time careers and families with our efforts here. As you can imagine, putting on a 24 hour event takes a great deal of planning and implementation — in addition to attending the event.

Lowell: Why do you think there are more Democrat candidate presences than Republican ones?

PD: US Democrats are progessive people. I think they have vision and are forward looking. That is certainly a description that applies to people that embrace SL’s possibilities. By the year 2010, 80% of websites will be in a virtual world.

Lowell: Have you had issues with griefing in a significant way and if so do you believe it’s come from your political opponents?

PD: No, griefing has not been a problem at our events.

Lowell: Do you think those sort of things could be an issue as the real campign gets underway next year?

PD: Certainly, once a democratic candidate is chosen, it raises the stakes and interest in that candidate to a whole new level. But with good management by people who are SL savvy, I don’t think it will be problematic.

Lowell: If Hillary is the successful nominee, what chances would you give of her making a virtual appearance in the future

PD: I think the chances of some kind of appearance would be good. There are a lot of ways to do that — just as the 7.7.07 concerts were brought to SL live today or how the MacArthur event was managed. All very successful, all very safe.

Internet Radio, retro style

Tun3r is one of those concepts that just works. If you like internet radio, go have a play. 

tuner.jpg
 
   

adv1.jpgYou can find some really cool retro furniture, such as an extra large love sack or a tie dyed foof chair. Our bean bag chairs are made with high quality materials, and some of our bean bags have removeable covers so they stay looking great.

The SLOz Reader Survey

Since SLOz launched in late 2006, we’ve run over 260 stories totalling 50-thousand plus words. The support from the Australian SL community has been astounding, but it’s time to get some feedback from the people that count: you. We’ve created a 10-question reader survey to find out a little about the people who read SLOz, what you like and don’t like and what you’d like to see improved. As we continue to grow, your feedback will ensure growth occurs in a way that satisfies the maximum number of readers. So please, if you can spare 2 minutes to complete the survey, we’d appreciate it!

Click Here to take survey

No identifying details are being collected and no questions are compulsory. So fire away!

Previous Posts