We continue our interview with Logan Linden. Part 1 is here.

Lowell: I know the metrics you released were greeted with a lot of interest as they at least gave a rough indication of the number of active Australian users..

Chris: That’s good. The Australian population is there, it’s relatively healthy. Being the only Australian working in the office here in San Francisco, there’s a strong side of me that does anything to comment on the Australian numbers.

Lowell:The estimates I’ve come up with based on your data puts the active population of Australian users at around 3000

Chris:Yeah, it’s hard to say. With Second Life, the way it works, there’s several types of Second Life residents. There’s residents that spend a lot of time in Second Life, which could mean going in every day. Then there’s residents that may come in once a month, once every two months. They see something they want to check out, want to experience, they go in at that point. The resident populations as far as active down to individual countries…it’s based on the residents who are logging in every day or week.

We’re looking to release externally more information on that, to be able to break that out a lot more efficiently for everyone to be able to look at. We’ve got that information here, it just goes through the process of saying ‘ok, let’s get that information into a situation where we can publish it externally, do we have the manpower to continually publish it’, and then we’ll send it out there. Yeah, it’s a nice Australian population.

Lowell: I think some people and businesses in particular, are shocked at how low the population is.

Chris: The thing is about corporations going into Second Life – if you want to grow a presence in Second Life and if you want people to come back to something you’ve built in Second Life, you’ve got to think about building up a community. And to build up that community you need to have something there that’s interesting for people to come back to, the ability to be able to contact those individuals. Whether it’s setting up a group that allows you to contact people interested in things you are having on your space or it’s making people go out to your external website and find out about events you might be holding, and in doing that it helps to pick up the population.

Lowell:What do you enjoy most about your role?

Chris: It’s having anything to do with Second Life. It’s really exciting, it makes me feel that everything I’ve done before here is boring where at the time I thought I was doing some really exciting things. This virtual world I believe is in a very early stage. I think that everyone who’s getting involved in it is going to be contributing to where Second Life goes, whether you work for Linden Lab or your just in the Second Life community. It’s the community that drives Second Life, just being involved is exciting and seeing where it goes.

Lowell:What do you enjoy least about your role?

Chris: That’s a tough question (pause). I don’t really know. Previously where I’ve worked at other corporations there’s a huge list of things I could dislike about other roles that I’ve done. I don’t seem to have those problems, there’s nothing really (laughs). People reading that are going to think ‘that’s a pretty crap answer’.

Lowell:At least you didn’t say the only issue was you couldn’t work 24 hours a day.

Chris:Even though there’s some residents that’d like us to work 24 hours a day, unfortunately we can’t (laughs). You know, I enjoy it all. We do a lot of hard work, everyone here is working hard. I’ve worked in companies where working really hard can be a negative to their work, but everyone is working hard and seems to be enjoying it.

Lowell:That leads nicely to the next question. Second Life is obviously undergoing huge growth in tandem with a frantic
development schedule for Linden Labs – does your workplace have the atmosphere of a warship or is it a little more laid back than
that?

Chris: It doesn’t feel like a warship and it’s not laid back. Our working environment is very different to other environments I’ve worked in – it’s a very open plan office. I know that term is used a lot in modern corporations but at Linden Lab we’re putting that into practice. What that means is that you are very responsible for everything that you work on. Everyone has the ability to see what you’re working on, to comment on what you’re working on and provide feedback. When people first join Linden Lab that’s something that they’ve never experienced before, and it can take awhile to get used to.

What that gives us is the ability to move very quickly as a company. As we’re going through this very large growth spurt, we can have everyone get involved. Because the Second Life platform, being such a complex platform, there’s so many areas that we can be working on, and we all are. We keep a clear head on what we need to do and we do it. There are companies in the past that have seen exciting growth like we’ve had and have lost track of what they’re doing. We know exactly what we are doing and what we need to do.

Lowell: So do you have a fairly standard organisational structure?

Chris: Yeah we do. The CEO, Philip Rosedale is the driver behind Second Life and he’s the driver behind how we work. He sits in a pod himself. We’re all in open plan pods and he sits in one on the main floor, he actually sits right behind me. Anyone can come up and talk to him, so yes he’s the CEO but he very much works how he preaches.

Part 3 coming soon – challenges for SL, recommended spots in SL for new users and upcoming SL developments

SLOz had the opportunity in the past few days to have a chat via Skype with Logan Linden aka Chris Collins, expatriate Aussie and Analyst for Linden Lab. Logan was very forthcoming on a range of topics so we’ll publish the interview in three parts in the coming week.

Part 1

Lowell: Can you tell me a little about yourself Chris?

Chris: I was born in Sydney, had ten years there then moved to Perth – I call Perth home. I went to the University of Western Australia, started working in Perth then worked in Sydney for awhile. I worked there consulting for an accounting firm. I then moved to London for three and a half years, did the Australian thing.

I ran a CRM software consulting company then I started a job search engine in the UK. I launched that over in San Francisco. We got to a point where we weren’t progressing as quickly as we wanted to, so we decided to pull the pin on that. I then briefly set up operations for another technology company and started to look around for other work. I wanted to work at a company that had a really exciting product, that had smart people, had a smart management team and came across Linden Lab.

Lowell: When did you first start with Linden?

Chris: I started beginning of June 2006. It was just before everything got really crazy.

Lowell: What’s your role there?

Chris: I’m the analyst here, so with all the charts that I look at – in June / July when everything really started to pick up, it was obvious 2006 was a really big year for us. When we went to free basic accounts, the growth really started to happen. Being the analyst is a really exciting position. I don’t think I could be an analyst in any other company or industry compared to what we’re doing here – the data we analyse is very exciting and there’s so many different ways you can look at it. We’re in an interesting position in that everything the company does is in Second Life and for us to get any exposure to that we need to be able to look at the data, to be able to analyse and break it down into hundreds of different reports depending on the individual who’s looking at it. They need to be able to work out what needs to be done to enhance areas, from an economic standpoint through to a simulator standpoint. I’m the one they all come to to be able to get all that.

Lowell: And are you it as far as resources go?

Chris: I’m in the Data Warehouse team, there’s two of us. The other guy I work with does a lot of the Warehouse engineering. We’re expanding our team, another two analysts are joining in March. At Linden Lab we’re going through a phase where we need to find staff. We need to find a lot of senior staff in all areas. That should be of interest to any of your readers – we’re looking for people in all areas. It’s easy to be able to come and work in the US.

Lowell: So it’s sounds like you’re going to have a real Decision Support setup there in the near future?

Chris: Yeah, which’ll be great. A couple of weeks ago we released a whole lot more information out to the community. We’re going through a phase this year where we hope to put more and more data out for the community to look at and analyse for themselves. For business owners in Second Life to get more access to information. We’re going through a big phase with that and we need more people to help speed that process up.

Part 2 in the coming week – Australian specific data, building a community and working at Linden Lab.