Direct from Wollongong: a vibrator for women by women

Here at Cultured Tech we get some interesting press releases. One of the more interesting ones was released this week. Interesting as in being a little different from the bog standard “hey we’ve released a new gadget”. Although still a gadget, vibrators don’t tend to make the tech beat often, and it only really does this time because it looks a lot like a mouse. Called the The Be Be, it’s the creation of two women from Wollongong (Australia).

For your entertainment I’ve provided the full press release, all puns included:

It’s not everyday you read about two savvy mothers from Wollongong launching a ground breaking product aimed at the sensuality and well being of women, but then you probably haven’t met Kristine Morgan and Lisa Hughes.

These two friends were enjoying a morning run along their local beach in Wollongong when they started talking about women and their conversation turned to vibrators (as friends’ conversations sometimes do). ‘Do you think any of the vibrators out there are actually designed by women?’ Kris asked. ‘Seriously, why can’t we buy a vibrator that looks great and better still, feels great!’

The friends laughed. Kris had a point. ‘We’re women. We love beautiful things’, added Lisa. ‘So what’s with all the tacky imagery and packaging? Why can’t normal women, walk into a normal shop and buy a vibrator like it’s a totally normal thing to do?’ By the time they had finished their run, the girls were sweaty, buzzing with excitement and eager to get some answers. And so their research began.

‘We really wanted to understand what other women thought of this whole market,’ explains Lisa. ‘And who better to understand what women really want, than women who really want it?’

After talking to ‘real’ women everywhere – mothers, daughters, sisters, wives, and girlfriends – Kris and Lisa’s company, Love Being Woman was born.

‘The brand is really about inspiring and empowering women from all walks of life,’ says Lisa. ‘We live by the philosophy that ‘when you feel good about yourself, you can give the best of yourself to others’.

After holding a series of intimate and fun focus groups Kris and Lisa knew they were onto something special. They had spoken to hundreds of women who wanted an intimate massager that was enjoyable to use and that they weren’t embarrassed to buy. They wanted something that suited their lives, their style, their needs. An intimate massager that was discreet, high quality,feminine, accessible and best of all worked!

From that moment on the girls spent every waking minute (when they weren’t being wives and mothers) finding out everything they could about vibrators. They even had their husbands on alert for any information that would help them with their mission.

After months laughing and looking, designing and experimenting, their work finally paid off and THE BE BE was born, Be beautiful, Be you! ‘This is all about making women feel confident in and out of the bedroom,’ explains Lisa. ‘This is not just about launching a new vibrator. It’s about saying it’s great for women to explore their sensuality. This is about their health and wellbeing and giving them the right to be in charge.’

‘We developed THE BE BE so women can feel empowered, not embarrassed,’ states Kris.

‘THE BE BE is about feeling sexy, not sex obsessed.

“Happy not inhibited, Frisky not frustrated.”

THE BE BE is the first product from Love Being Woman and has been designed to embody the Love Being Woman philosophy. Kristine and Lisa live by the philosophy

‘When you feel great about yourself, you give the best of yourself to others’.

They hope you’ll discover this philosophy too.

For more information and pricing (currently around the AU$120 mark), check the Be Be’s website.

Radiation dose: sanity checking matrix

The folks over at XKCD have created a brilliant comparative chart showing examples of key activities generating radiation and the levels to which humans can cope with them. The format provides an excellent sanity check for a lot of the hysteria around at the moment, whilst also showing some casuses of radiation that you’ll be less aware off.

Have a more detailed look for yourself.

Flickr Gettr and Second Life

Draxtor Despres has created a machinima on a great Second Life installation that takes the Gettr functionality on Flickr and merges it into an underwater Second Life installation. Have a look for yourself:

Here’s the direct teleport link

The Watch – virtual worlds in the news

1. TUAW (USA) – Enterprise virtual worlds vendor ProtonMedia promises Mac client. “ProtonMedia says that increasing use of Macs in businesses means it’s now developing a Mac version of its respected virtual worlds software ProtoSphere, a virtual collaboration environment. Although the Windows version of its software is built on Microsoft technology, the company says its architecture means it can fairly easily port it over to the Mac.”

2. The Guardian (UK) – British hacker jailed over £7m virtual gaming chips scam. “A British computer hacker who stole 400bn virtual gaming chips from an international gaming company has been jailed for two years. Ashley Mitchell, 29, broke into the Zynga mainframe, stole the identity of two employees and transferred chips said to be worth more than £7m to himself. Mitchell, of Paignton, Devon, sold the chips through Facebook to other gaming enthusiasts and used the money to fund his online gambling addiction. More than 50 million people a day play Zynga games, including Mafia Wars, in which players run a virtual mob business, and FarmVille, which allows users to create their dream farm. Players have to buy chips for their virtual worlds. A black market in cut-price chips has grown up on the internet.”

3. Massively (USA) – Celebrate EQ’s 12 years with a look back and an interview with John Smedley. “Time grows many layers, and this is especially true in MMORPGs. After all, not only are new quests, stories and chunks of content added to a game as it goes along, but the players themselves add their own memories and experiences to the mix. MMOs truly are virtual worlds, and they change over time and become richer. EverQuest is no exception. After 12 years of adventure, danger, and story-telling, the game shows no signs of stopping. What is planned for the game? How will the last 12 years affect the decisions for the next 12 years? EverQuest has been one of the flagships of the genre, but how does a game of its age maintain any type of market visibility?”

4. Victoria Times Colonist (Canada) – ‘Uther’ worldly class offers a real world benefit -dinner. “Imagine that you could take cooking lessons from a top chef in your own kitchen. And imagine that chef is halfway around the world from where you are. At UtherAcademy’s Kitchen Corner cooking school, it matters not if the chef is in Egypt and his cooking school students are in Nanaimo, Whalley or Tuktoyaktuk. Once inside the three-dimensional virtual classroom the chef and his students -as animated avatars -are in their world, talking freely, asking questions and demonstrating techniques in French cooking, knife skills, pickling and food hygiene. When class begins next week, six students will enter Kitchen Corner with chef Peers Cawley to begin 12 weeks of hands-on cooking instruction.”

5. BBC (UK) – Children ‘give playground games a modern twist’. “Children are using their experience of computer games and reality TV shows to give traditional playground games a modern twist, a study suggests. Researchers found aspects of programmes like the Jeremy Kyle Show and Britain’s Got Talent included in children’s imaginative play. Far from destroying their imagination, new technologies help to enrich it, the team from London and Sheffield says. They observed play at two school playgrounds over two years. The researchers from London’s Institute of Education, University of East London and the University of Sheffield, also drew on archived recordings of children playing made by play researchers in the 1960s, 1970s and 1980s.”

6. Gamasutra (USA) – Should MMOs be more like single-player games? “Most of today’s single-player action games like Bioshock and Assassin’s Creed have around 15-25 hours of gameplay. These games share some similarities as the player progresses: the character gains more abilities that affect gameplay (weapons, moves, new mission types, etc), he advanced in a linear story, meets new characters, kills new enemies and often has the chance to explore something extra. Also they all share about the same payment method: you pay around $40 and you have access to all the game for as long as you like. They are also, of course, single-player experiences. In most MMOs today, like in World of Warcraft, you take 20 hours to reach a third or less of the your game progression. And, most of the time, that means little gameplay, hardly any story, a multitude of disposable npcs and tons of variants of the same enemies, all of that often focused on a limited repetition of completing the same kinds of quests with the obvious lack of effect to the game world.”

7. Fast Company (USA) – The 10 Most Innovative Companies in Gaming. “01 / Zynga >>For dominating–and monetizing–the social-gaming industry. The largest social-games developer in the world touts hundreds of millions of monthly active users on FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, and more. But what’s truly innovative is its all virtual-goods revenue model: By creating immersive, addicting games, Zynga has roped gamers into paying real money for make-believe “virtual” goods that let them move up in the games or to give their friends gifts. Although small, those numbers add up: Zynga is already profitable, and it’s valued at more than $7 billion.”

8. The Nation (Pakistan) – The Powers of Thought. “It is not enough to have a good mind; the main thing is to use it well, said the 17th century French philosopher Rene Descartes. True enough. Three days ago, an announcement by German scientists revealed how science is moving towards doing just that. Driving a car using the power of thought is the latest advance in linking the brain to a computer. Scientists at the Free University of Berlin have connected commercially available sensors that record brain activity—technically, EEG, or electroencephalogram sensors—to a computer-controlled sedan, which means the car is now controlled by thoughts. It was obviously not a good idea to do the test on a road, so Berlin’s mothballed Tempelhof Airport was chosen to prove the concept.”

9. Big Think (USA) – Walking Across Campus Whilst Sitting on your Couch. “This might at first sight sound like an oxymoron but it could be part of a future campus environment. Last year a couple of tech start-ups presented their first so called “telepresence robots” ready to be commercialized. The one that got the most attention from the tech scene is AnyBots. Michael Arrington, founder of the popular tech blog TechCrunch even changed his Twitter profile picture to an AnyBots QB after he had had the chance to play around with it in the TechCrunch offices last year.”

10. Computerworld (USA) – Display tech to watch this year: Haptics create a buzz. “If multitouch display technology is proliferating, haptic feedback is helping to fuel the trend. Haptics provide tactile feedback to your fingers as you touch a display by vibrating all or part of the display surface. Haptic technology is on a roll; it’s been adopted in more than 20 smartphone models, including the Nokia N8 and Samsung Galaxy S series, because it can help people interact with touch-screen applications more accurately and otherwise enhance the user experience, says Jennifer Colegrove, an analyst with DisplaySearch. DisplaySearch, a Santa Clara, Calif.-based research firm that focuses on the display market, hasn’t yet released growth projections for haptics, but Colegrove notes that tablet PCs are ripe for the technology. One tablet that already includes haptics is Samsung’s Galaxy Tab, which has sold 2 million units since its launch in September of last year.”

Telepresence bots: making meetings interesting

I doubt there’s anyone who’ll claim that teleconferences or videoconferences are the most engaging way to communicate. Sure, you can pull faces on a teleconference or play games on your smartphone out of camera shot, but at the end of the day both methods are poor substitutes for a face-to-face meeting.

Attempting to bridge that gap are companies like Anybots, who are creating telepresence robots that allow a videoconference participant to have a little more control and interaction with a remote team. Check it out:

I’m not convinced on this being adopted widely – I think some other telepresence options and virtual world options offer something even more engaging. That said, the bot is cute and mobile, so it’s definitely an improvement on the status quo.
[via Big Think]

Darth Vader and scale

Just a quick post with some Star Wars humour. I love me a good (de)motivational poster and they don’t get much better than this one:

With thanks to http://verydemotivational.memebase.com/

Virtual worlds and social good: a striking example

Over the years of covering the virtual worlds industry, one of the highlights has been seeing grass-roots fundraising efforts. Using my own country of Australia as an example, significant amounts of money have been raised for the 2009 Bushfires and this year’s series of calamities in Queensland. There’s already planning under way for events to support those affected by the horrendous events in Japan over the past week and Linden Lab are doing their bit as well.

Add to that ongoing initiatives such as Relay for Life and you have a well-established means of making a difference. All of these examples come from Second Life, but at a wider level some serious initiatives are starting to see the light of day.

One such initiative is being driven by a leader in the social gaming sphere, Zynga. Creators of the (in)famous game Farmville amongst others, Zynga.org is devoted to raising money for worthy causes, using Zynga’s worlds as the vehicle. It marries two very powerful forces: virtual goods and a desire to help others. Using the current Haiti disaster as an example, 1.5 million dollars was raised and significant amounts are expected for the current tragedy in Japan:

Twelve hours after the earthquake struck, on Friday, March 11th, 8pm pst, Zynga launched in-game initiatives that made donations possible across a number of our most popular games, including: CityVille, FarmVille, Zynga Poker, FrontierVille and Words with Friends. Vampire Wars is now live with a campaign, as well, and YoVille and FishVille will soon launch theirs.

The impetus for doing non-profit work is always multi-faceted. Aside from the obvious aspect of being community-minded, most companies also know the good PR such activities draw. The huge number of social virtual world users is an obvious area where demonstrating good corporate citizenship is increasingly important. Zynga because of its size has drawn some substantial criticism over some aspects of its games / worlds, and initiatives like this help balance the equation a little.

Japanese Tsunami: advertising fail

Advertising can be intrusive at the best of times (and yes we do run ads on this site but nothing too full-on). When advertising really fails is when it doesn’t recognise the context in which it’s being presented. One of our readers, Graham, sent a link through showing one example from yesterday’s terrible events in Japan. I’ve captured it, take a look for yourself:

It’s just one of those unfortunate things, but it again shows how far we have to go with contextual advertising. Or am I overreacting?

 

‘Pimp your virtual worlds site’ 2011

With the growth in virtual worlds, there’s been a parallel growth in people writing / podcasting / creating content about them. Whether its Second Life, Entropia, Blue Mars, OpenSim or anything in-between, we want to hear about it.

If you have a blog / podcast / machinima you’re mighty proud of, then post a link in the comments so everyone can check it out. It also gives me a great opportunity to add new sites to our links.

So pimp away!

The Watch – virtual worlds in the news

1. Singularity Hub (USA) – Your Car is the Arcade: Driving Simulator Uses Real Vehicle in Virtual Worlds.”Daredevils have an insatiable need for speed, but they play with fire when pushing their vehicle or driving abilities too far. Tag Systems offers a unique solution by transporting the motorist and their physical car to a virtual road, a first in driving simulation technology. Sensors collect real-time performance data on an actual automobile, giving you a first-person perspective in 3D world. Basically, you can accelerate, steer, and brake inside your own car as you would on the open road, but the vehicle is driving in place on steel rollers. This one-of-a-kind VR system allows drivers to approach 150 mph on renowned Formula 1 courses, compete in Fast and Furious-style drag races, or even cruise the surface of the moon.”

2. VentureBeat (USA) – DEMO: Next Island opens time travel for its virtual world. “Virtual worlds haven’t fared well as users migrate to social networks. But that hasn’t stopped David Post from launching Next Island. Today at DEMO, the company is formally launching an awareness campaign for its virtual world and enabling the key feature of the world that could be most appealing for users: time travel. Next Island has been in the works for nearly three years. The virtual world opened for its first beta test in December. The world has since grown to nearly 2,000 users and the company is drawing attention to the high quality of its 3D graphics and the sheer creativity of its sci-fi adventure themed world.”

3. The Hollywood Reporter (USA) – Nickelodeon Enters MMO Games Space with ‘Monkey Quest’. “Nickelodeon used GDC 2011 as the coming out party for its first entry into the massively multiplayer online (MMO) gaming space. The company unveiled Monkey Quest, a new family-friendly, free-to-play MMO game based on an original property, at a party held at AT&T Park. The game, which encourages players to work together to solve puzzles and partake in challenges, was also available throughout the week at the Unity booth at Moscone Center. Monkey Quest will go live in April. Nickelodeon has a rich lineup of popular gaming sites, IPs, and virtual worlds. Addicting Games and Shockwave are two of the top gaming destinations online. Addicting Games offers more than 4,369 games and provided over 102 million game plays in December 2010. Shockwave serves more than 1,800 games and provided over 47 million game plays in December 2010.”

4. Mashable (USA) – Inside One Man’s Kickstarter Quest to Build True Artificial Life. “Virtual worlds have long been populated by creatures that interact, reproduce, compete, evolve and die. But by and large, they do so because their behavior is programmed by developers. These efforts can produce complex virtual ecosystems, but they’re not quite the digital reflections of what happens in nature. Life in the real world is “programmed” by DNA, but its form and behavior are determined by the random mutation of genetic code, not by the intentions of a developer. Computer scientists have always been intrigued by the prospect of creating “artificial life” — that is, digital genetic code that can sustain itself over generations and adapt to meet the demands of a virtual environment without human interference.”

5. PC World (USA) – The History of Stereoscopic 3D Gaming. “In 1968, Ivan Sutherland of Harvard University created the first stereoscopic computer display (nicknamed the “Sword of Damocles” for the unwieldy size of the apparatus that hung over the user’s head). Sutherland’s experiments with virtual worlds began in 1966 at MIT’s Lincoln Laboratory, and they culminated in the invention of the first 3D head-mounted display and the first virtual computer environment, a wire-frame simulation of a room (shown here).”

6. Gamasutra (USA) – Bigpoint U.S. Developing Universal Monsters MMO. “Bigpoint Inc., the U.S. based subsidiary of German browser-based games publisher Bigpoint, announced that it is working with Universal Pictures on an MMO based on Universal Monsters. Unlike SEE Virtual Worlds’ upcoming online world also using the Universal Monsters license, this project will be a third-person, multiplayer action RPG in which players fight against famous film monsters from Universal’s catalog like Dracula and The Wolf Man. Bigpoint’s San Francisco studio, which has been working on the project since early February, says it “aspires to capture the integrity of each property and include some of the early film techniques used in bringing the original monster characters to the silver screen.”

7. Detroit Free Press (USA) – Virtual caribou help scientists unearth Lake Huron’s secrets. “On a computer, Bob Reynolds watches caribou run across a wilderness of spruce and lagoons on the edge of Lake Huron. A few of the creatures pause to graze, while the rest move slowly across the tundra. What’s unusual is that the caribou herd is simulated. They are moving at their own whim across a virtual world that mimics an ancient land bridge that existed 10,000 years ago, but now is submerged beneath the waters of Lake Huron.”

8. Silicon India (India) – Indian Gaming Startups Are They Really in the Game? “he Ferrari whooshed across the Lamborghini and there comes the hit point – it’s the Jackpot – Oh yes, it’s the undying NFS, the car racing game. For some the virtual adventure is the perfect idea of gaining nirvana, and even a 10 year old’s combat skills can reign supreme in the game world. Today, gamers constitute 41.2 percent of the total Active Internet users in India, a whopping 89 percent increase from the 2007, as per a report by IAMAI. The growth has been lucrative enough to build up the confidence of the newbies, who have just entered the quasi-penetrated market. Younger people are growing up with the Internet and online games. As they enter the workforce and continue to have greater purchasing power, the market for gaming in India will expand dramatically. “Virtual gaming is definitely big now after 2010. It is about $1 billion market in U.S. and about $8 billion worldwide. It’s huge in Asia Pacific mainly in China, Japan, S. Korea, while India is yet to gain the same speed,” says Sumit Gupta, CEO of BitRhymes.”

9. Wired (USA) – Clive Thompson on How Games Make Work Seem Like Play. “In summer 2009, the UK’s Guardian newspaper had a problem: an enormous pile of receipts. British politicians had been caught filing what would total millions of pounds’ worth of bogus personal expenses. To try to quell the uproar, the government scanned hundreds of thousands of receipts from members of Parliament and dumped the files online—giving reporters the Herculean task of analyzing them. The editors at the Guardian fought back. They turned the task into a game—and invited the public to play. A Guardian programmer named Simon Willison created a clever web app that would present you with a randomly chosen receipt. If it looked dodgy, you could write a quick description of what you’d found, then hit a big Investigate This! button to send the receipt to the paper’s reporters. A leaderboard tracked which contributors had made the most finds. The goal: to get people competing to be top dog, just like on Xbox Live.”

10. Examiner (USA) – Lag strikes Mardi Gras in Second Life. “Going to Mardi Gras in a virtual world instead of New Orleans has some real advantages. No airfare, no hotel bills, no travel time. While it can’t equal being in New Orleans in person, it’s more realistic for most of us. Until lag strikes. If you’ve been in a virtual world any length of time, you know what lag is. It’s like you went to New Orleans and suddenly, instead of a hurricane, the laws of physics went haywire. Gravity increased. Air became thick as molasses, making walking impossible. The speed of light plummeted to barely a crawl. There are huge blotches of the scene around you, walls, floats, costumes, that you simply can’t see. That’s what lag is like, and it struck Mardi Gras in Second Life hard today.”

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