Reader Survey: the results

I’m really pleased to be able to provide the results of our 2010 Reader Survey. A big thanks to the 100+ people who took the time to get involved with the survey. Your input is crucial and is very much appreciated. The survey overall had two purposes: to get feedback on improving what we do and to get a snapshot of some related issues.

For the dedicated, I’ve provided nearly all the results below. I’ve only left out a couple of questions such as the income one which were compulsory in the survey tool but not one I was seeking info on. If you get to the bottom you’ll see what we’re planning to change as a result.

Overall Satisfaction

A pleasing result overall for this one.

Site content

Although a good result, this one shows the opportunity to improve the level of people very satisfied. We’re already aware of the need to do more in-depth stories etc and this emphasises that.

Most useful sections

This one is interesting. There’s a lot of support for the weekly media roundup and standalone stories on virtual worlds and Second Life specifically. The lack of interest appears to fall around Op-Ed pieces and the weekly machinima roundup. Interestingly, the Op-Ed pieces tend to get the highest website traffic, so it appears the more dedicated readers aren’t that keen on them but that they attract a lot of one-off interest.

Least useful sections

This one is a mixed bag. It’s obvious people don’t like the machinima roundup and Op-Ed pieces, but for the rest there’s conflicts with the ‘most liked’ chart.

New site suggestions

The big winners here are guest writers and in-world events. I have to say the latter surprised me given the amount of activities already occurring, but it’s well and truly noted. More on that below.

Likelihood of recommending the site to others

Site usability

A little over half of people believe the site has a better layout and usability than similar sites, with the large majority of the rest stating it’s about the same. We’ve put a lot of effort into that side of things, so am glad it’s paying off to some extent.

Method of site access

No real surprises here. The ‘Other’ responses all mentioned Twitter and Facebook updates as their main access point.

Level of interest in virtual worlds

Again no major surprises: most respondents had either an education or personal interest.

Intentions for the coming year

Slow growth is the best summary of that result.

Age breakdown

Physical World versus avatar gender

A couple of respondents asked why this question was in the survey: it was purely to confirm that the gender divide with avatars tends to be the exception rather than the rule.

General online behaviour

Where to from here?

Based on the survey, there’s a handful of things I can announce of the bat:

1. Weekend Whimsy will cease to be posted each week, reverting to a renamed monthly piece. The featured machinima on the front page will continue.

2. We’ll be putting out a call for guest writers in coming weeks.

3. We’ll start thinking about what sort of in-world events could be held.

4. We’ll do our best to do more in-depth profiles and news on new environments and key events.

The Prize

About a third or survey respondents went into the prize draw for $30 worth of virtual worlds books or an equivalent donation to Metaverse Aid. The lucky winner is Holt Roussel – Holt, I’ll be in touch to organise your prize choice.

Thanks again everyone for taking the time and if you have any queries about the results, post away in the comments.

Second Life in a web browser: beta launches

With minimal fanfare, Linden Lab have launched a beta of their ‘Second Life in a browser’ offering AKA Project Skylight. Found here, you can sign-up and check it out in a session lasting up to an hour.

As always, Tateru Nino has scoped it out in detail, noting that not surprisingly it’s a bandwidth hungry beast and that once you watch the 45-second intro video a selection process occurs that determines whether you get to sign up to check out the web-based browser or not. If you get the normal Second Life sign-up page then you’re out of luck. Like me.

For those who do get to have a look, post your thoughts / impressions so the rest of us can get at least a taste. For me, this is Linden Lab’s only shot in the locker to secure the longer term future of Second Life beyond its plateaued growth. The gloss is there with this launch, here’s hoping the substance matches.

The Watch – virtual worlds in the news

1. New Scientist (USA) – Online law man: Virtual worlds need real laws. “Tens of millions of people live, work and play in virtual worlds where anything goes. Greg Lastowka thinks we need to police these lawless frontiers. What prompted you to write your new book, Virtual Justice? I’ve always been interested in technology law, and the issues surrounding law in virtual worlds are like canaries in a coal mine. Society is increasingly migrating to the internet, and virtual worlds are an intense version of that. The issues that arise in virtual worlds will ultimately filter through to broader society.”

2. TechCrunch (USA) – Blue Mars Looks To OTOY’s Clouds To Take 3D Worlds Mainstream. “3D online virtual worlds are nothing new. From World of Warcraft to Second Life, people have been wandering across polygonal terrain for years, chatting with other users, selling their virtual wares, and making their avatars wave at each other for no apparent reason. But Avatar Reality, the startup behind a 3D platform called Blue Mars, thinks that there’s still a lot of untapped potential from 3D. And now it may have a way to turn their dream into something a lot of people are actually using.”

3. VentureBeat (USA) – Hip Venture abandons virtual world to pivot into social games (exclusive)
. “There’s a stampede going on. Publishers of virtual worlds are moving on to better things, or they’re perishing. Usually, that means they’re pivoting into the hot markets of social and mobile games. That explains the announcement today by virtual world maker Hip Venture that it will shift its focus to making social and mobile games. Previously, Hip Venture planned on creating a virtual world for tweens (older kids who are just shy of their teen years) with a Latino perspective. Now the company is repositioning its HipChicas.com virtual world so it can pursue the bigger market of social and mobile games. The New York-based company is adding new titles, new technology and key advisors to execute on its new strategy and will continue to focus on the US Hispanic, Latin American and Spanish markets. It plans to publish games on social networks such as Facebook, Orkut and Hi5 or mobile platforms such as the iPhone, iPad, and Droid. Its first game, HipChicas, will debut in the first quarter of 2011 and will be followed up with games based on popular Latino toy and book brands such as Homies, Mijoes, Hacienda, Bodeguita, and Hospital.”

4. Scope (USA) – Collaborative project creates a virtual world for cancer patients. “The pain and isolation of dealing with a cancer diagnosis are challenging emotional experiences for adults. Now imagine getting that diagnosis as an adolescent. But a new collaborative effort initiated by Mette Hoybye, PhD, a visiting scholar at the Center on Stress and Health, and Henrik Bennetsen, chief executive officer and co-founder of Katalabs, aims to fuse cancer therapy with virtual worlds to provide a learning space for young cancer patients. The project, which is aimed at patients ages 13 to 24, is called BE Community.”

5. Forbes (USA) – Meet The Man Who Just Made A Cool Half Million From The Sale Of Virtual Property. “Many people might balk at the idea of paying even a dollar for virtual cow in a game like Farmville. But Jon Jacobs has just sold a virtual space station he’s spent the past five years managing for a whopping $635,000 in total, making over half a million dollars. Who would devote so much time and investment into something that doesn’t exist in the real world?”

6. The Christian Post (USA) – Democratizing Evangelism in an eWorld. “Outreach in the electronic world is needed as people become increasingly dependent on technology to communicate, said Christian thinkers at a conference focused on the subject this week. While the good news should never change, methodologies used to communicate the message must change with the times, agreed attendees of the Great Commission Research Network’s annual conference, which concluded Thursday. The conference, titled “Outreach in an eWorld,” focused on how the average, local church can use the electronic medium to share the Good News. “The electronic medium is becoming a more powerful tool for good or for bad,” said Bob Whitesel, president of the Great Commission Research Network, to The Christian Post Thursday. “And the Church needs to know how to wield it for good and it needs to know how to take a stand against the bad.”

7. Hypergrid Business (Hong Kong) – The hypergrid’s not for everyone. “Ever since Crista Lopes, professor of informatics at the University of California, Irvine invented the hypergrid in 2009, people have been debating whether grids should be on or off the hypergrid. On the one hand, the hypergrid is very cool. You can teleport from one grid to another, hopping around like a grasshopper, picking up some freebies here, buying some clothes there, attending a meeting somewhere else, all with one avatar and a single inventory. On the other hand, hypergrid allows people to take content from one grid to another — and to harass people on other grids, as well. Some grids hedge their bets. They turn hypergrid on just during open houses, or during the construction phase. Or they only allow hypergrid to certain regions of their grid, and keep the rest private.”

8. The Quad News (USA) – Living in a Virtual Reality. “In 2007 seven individuals bought an island and embarked on a mission to create a place in which individuals could overcome religious differences and learn to live together—all in a virtual world.
The community, which is called, Al-Andalus was created using the online, 3D digital platform called Second Life. Second Life was founded and is now run by Linden Lab which is located in San Francisco, Calif. It is similar to other computer games, like the Sims, except for one large difference. In Second Life, every tree, every house, every shop, and every subway line is created by the people, or Avatars, playing the game–it is a virtual world created solely by the user.
One of the founders of A1-Andalus, just one of the dozens of communities that exist in Second Life, “Rose Springvale,” is a mother of two, an attorney and a wife to a CEO husband in the real world. ”

9. VentureBeat (USA) – Social entertainment world IMVU expands to Europe. “Social entertainment firm IMVU is launching a big expansion in Europe today as it unveils new versions in seven languages. With IMVU, users create their own 3D character, or avatar, and can then meet people, chat, create virtual goods and share them, and play games. The company is one of the few surviving virtual world startups that have grown a big audience and generated a lot of revenue. Keeping the growth going isn’t easy. But the European expansion should help. IMVU will now have localized versions in Dutch, French, German, Italian, Portuguese, Spanish and Swedish. The launch will start with a Swedish version, and the other six languages will roll out in the coming weeks. The company plans to continue its international expansion into 2011, said IMVU chief executive Cary Rosenzweig.”

10. Asharq Al-Awsat (UK) – The Virtual Hajj Experience. “It is now possible for every Muslim to learn how to perform the Hajj or Umrah rituals correctly through the online virtual world of “Second Life” before physically embarking on this spiritual journey in real life. It is now possible for people to learn how to perform the Hajj rituals by virtually visiting Mecca, Medina, and the other holy sites that must be visited as part of Hajj after the “Islam Online” website recently introduced an educational hajj program on the virtual world of “Second Life.” This project also aims to reduce the common errors made by many pilgrims. Hisham Jaafar, Editor-in -Chief of the “Islam Online” website told Asharq Al-Awsat that “Hajj Island” on Second Life includes a complete three dimensional representation of The Grand Mosque in Mecca following its recent development and enlargement. “Hajj Island” also allows users to travel between the Safah and Marawah hills, as well as visit Mina where “the stoning of the devil” ritual is performed. In order to simulate the rituals as realistically as possible, the model also includes the newly-built Royal Mecca Clock Tower, which overlooks the Grand Mosque, and is the largest clock-tower in the world. There will also be a virtual train linking Mina and Mount Arafat, with this train set to operate this year for the first time.”

Environment education via a virtual mine

Virtual Mine is “an educational 3D environment, game, and educational curriculum for teachers, students, and anyone who’d like to learn more about mountain top removal, coal fired power production, alternative energies, and the amazing music and culture in the Appalachian mountains”. Which sounds a little staid on the surface, but the reality is an engaging and immersive education experience. I attended the launch tour this morning alongside around 35 others, mostly educators and developers, to see what was on offer.

Funded by the MacArthur Foundation and the Independent Television Service, the Virtual Mine consist of an entire island in Second Life. After equipping a hard hat and HUD, a series of processes can be controlled and viewed. Whether it’s tree-clearing, the removal of the mountaintop for mining, or balancing the nearby town’s energy needs with the environmental impacts of the mining and cola-fired power station, it’s all covered.

Have a brief look for yourself:

This is the sort of build that tends to shine a very bright spotlight on the opportunities virtual worlds provide for education, including environmental education. That said, one of the tour participants made a humourous comment during the ‘turn off all the unnecessary lights in the town’ exercise, asking that we shut down the region’s server in the process to truly save some power.

Some of my other snaps from the launch tour:

Tree clearing simulation


The blasting begins


Coal-fired power and its town impacts


Turn off the damn lights!

Congratulations to the developers of Virtual Mine and the wider support team. You can find out lots more information on the project here.

[Originally posted over at The Metaverse Journal]

Virtual Mine: environment education at its best

Virtual Mine is “an educational 3D environment, game, and educational curriculum for teachers, students, and anyone who’d like to learn more about mountain top removal, coal fired power production, alternative energies, and the amazing music and culture in the Appalachian mountains”. Which sounds a little staid on the surface, but the reality is an engaging and immersive education experience. I attended the launch tour this morning alongside around 35 others, mostly educators and developers, to see what was on offer.

Funded by the MacArthur Foundation and the Independent Television Service, the Virtual Mine consist of an entire island in Second Life. After equipping a hard hat and HUD, a series of processes can be controlled and viewed. Whether it’s tree-clearing, the removal of the mountaintop for mining, or balancing the nearby town’s energy needs with the environmental impacts of the mining and cola-fired power station, it’s all covered.

Have a brief look for yourself:

This is the sort of build that tends to shine a very bright spotlight on the opportunities virtual worlds provide for education, including environmental education. That said, one of the tour participants made a humourous comment during the ‘turn off all the unnecessary lights in the town’ exercise, asking that we shut down the region’s server in the process to truly save some power.

Some of my other snaps from the launch tour:

Tree clearing simulation


The blasting begins


Coal-fired power and its town impacts


Turn off the damn lights!

Congratulations to the developers of Virtual Mine and the wider support team. You can find out lots more information on the project here.

Second Life economy: flat but steady

Linden Lab have released third-quarter results for the Second Life economy. I use the term ‘released’ loosely, as it still grates on me how little information is released now compared to a couple of years back. That aside, the results show that aside from the 11% drop in overall user hours over the past year, coming mostly from those who spend more than 300 hours a month in Second Life, that things are steady. Or stagnant depending on your perspective. The only stark upside is the lift in web-based purchases for in-world goods (115% growth), although that’s skewed by the conglomeration of purchase options under the Linden Lab umbrella.

One of the most frequent questions I’m still asked when I talk virtual worlds with the uninitiated is: “hasn’t Second Life died?”. These stats again put paid to that misconception, but they also don’t provide much basis for evangelism either.

The Watch – virtual worlds in the news

1. GPB News (USA) – Virtual Worlds Help Disabled Students. “The National Science Foundation gave $1.5 million to The University of Georgia and Georgia Institute of Technology to help raise the number of students with disabilities getting degrees in science, technology, engineering and math. The collaborative program uses specially designed virtual classrooms inside Second Life where students can interact with mentors from around the world without leaving home. Robert Todd is a senior researcher with the Center For Assistive Technology and Environmental Access at Georgia Tech. “It will be what you might call an idealized or a better version of the classroom. Because we can do what we can imagine we can make the classroom more engaging and more interesting to students.”

2. Los Angeles Times (USA) – Cutting-edge virtual reality technology in development in Playa Vista. “Computer-simulated battlefields, three-dimensional video teleconferencing and sprawling virtual worlds are just a few of the tools being developed at USC’s Institute for Creative Technologies. The cutting-edge research institute, known as ICT, recently opened a facility in Playa Vista where it develops virtual environments used to train U.S. military personnel. A story in today’s Times features the institute, whose work is used by the military for purposes including training fighters to combat insurgents and calming nerves of weary soldiers. ICT’s wide-ranging technologies are now found on 65 military sites across the country. As the Pentagon has stepped up spending on training military personnel through simulations, ICT’s funding has increased from $5 million in 1999 to about $30 million this year.”

3. Mobile Computing News (UK) – MMOGs moderated by machine. “MOGs or ‘massively multiplayer online games’ are the internet’s main attraction for thousands of users all around the world. Virtual worlds where players can live out fantasies in real time and interact with other live players have become the apex of online gaming as we know it. With thousands of people playing MMOGs on various servers and networks, the need to moderate gaming activity has become a fundamental issue which game developers are working on improving.”

4. Hypergrid Business (Hong Kong) – Bargain region hosting: What you get for $9.90. “OpenSim hosting company New Voice offers full OpenSim regions for just $9.90 per month. So what do you actually get for this amount of money? A region in Second Life, after all, costs $300 — not to mention a $1,000 setup fee. There are no setup fees with New Voice. Can New Voice really offer a full region for under $10 — and 45,000 prims, full region backups, and hypergrid connectivity to boot? Their customer growth numbers seem to indicate that they can. When we first talked to the company in August, they were running just 40 regions. Today, New Voice is running 124 regions for customers.”

5. Chicago Tribune (USA) – Second Life talk given both locally, virtually. “Tom Boellstorff is an anthropologist at the University of California at Irvine and editor of American Anthropologist. For years, he specialized in the study of gay Indonesians. That is, until he also began to specialize in the anthropological study of Second Life, the online virtual world launched in 2003 by Linden Lab. It hosts 18 million users, who create avatars to represent their physical selves, then, say, create homes for those avatars and socialize with other avatars.”

6. The Economist (UK) – Living in a see-through world. “Cows moo if they need to be milked, but otherwise they do not show a great desire to communicate—until now. A Dutch start-up called Sparked has devised a system that keeps track of a cow’s health. A sensor attached to the ear of the animal reads its vital signs and transmits a mass of data wirelessly to a computer, which crunches the numbers and sends a message to the farmer if, for instance, the cow is about to give birth. Far from being just an anecdote from the animal kingdom, these networked cows are part of an exciting technological trend. As our special report in this issue explains, the physical and the virtual worlds are converging, thanks to the proliferation of sensors, ubiquitous wireless networks and clever analytics software. Increasingly there will be two interconnected worlds: the real one and its digital reflection.”

7. Singularity Hub (USA) – New Augmented Reality Software Removes Objects From Video Feeds In Realtime. “What if you could remove all the ugliness in the world? It’s not a hypothetical question. Researchers at Ilmenau University of Technology in Germany have developed a new augmented reality technique that erases images from real time video. Called Diminished Reality, the software can take any area selected in a video feed and use photo-shop like adjustments to copy the surroundings into its place. Where once you saw an object now you see the object has been removed. A piece of your world has been erased. Diminished Reality records video from a camera and displays the modified result on a screen with only a 40ms delay. To your eyes it’s effectively instantaneous. Watch a demonstration of the augmented reality editing program in the video below. I’m blown away by how well it works in these early examples.”

8. Kotaku (Australia) – How Video Games Changed Our Science Fiction Fantasy. “Roger Ebert has said that video games cannot be art. Similar judgments have been made over the decades and centuries about novels, plays, movies, television, comic books, and of course science fiction. Now, video games are up in front of the Supreme Court. Once again a new and innovative form of art and entertainment is being put through an almost ritualised process of legal justification. My take? The Supreme Court will decide video games are protected speech. And video games are definitely capable of being art.”

9. WoW Insider (USA) – “The Raid” movie documentary examines WoW raiding. “If there’s anything I’ve learned over the years as a gamer, it’s to approach films and TV shows about games or gaming with extreme caution. Be it cinematic game-to-film monstrosities like the Street Fighter movie or sensationalist “documentary” garbage like the fifth estate’s Top Gun, there always seems to be a disconnect between the people operating the camera and the subjects they’re trying to portray. World of Warcraft in particular has received plenty of positive and negative attention, but in recent years, there has been an increasing movement among geeky creatives to try their hand at explaining the game and the phenomenon of its popularity through all sorts of projects. The Raid is one of those projects.”

10. Chronicle of Higher Education (USA) – A ‘Stealth Assessment’ Turns to Video Games to Measure Thinking Skills. “Colleges no longer simply want to know what their students know, but how they think. Higher-order thinking skills are “something that schools are paying a little bit more attention to these days,” says Jeffrey Steedle, a measurement scientist at the Council for Aid to Education, whose Collegiate Learning Assessment essays are used at several hundred colleges to test students’ abilities to synthesize arguments and write persuasively. “It’s largely in response to the recognition that these skills are needed to be competitive in the global marketplace.” But educators also say that paper-and-pencil examinations have limits—for one thing, knowing that you are being tested can drag down performance—and they are looking for new methods to measure skills like critical thinking, creativity, and persistence.”

Virtual worlds and the law: free e-book

Virtual Justice – the new laws of online worlds by Greg Lastowka, is a 226 page tome devoted to the emerging area of law and its application to virtual environments. I haven’t read it all, but it’s a pretty comprehensive treatise on the whole field, with in-depth discussion of key precedents, virtual property law and a whole lot more.

Download it for yourself here – Greg Lastowka deserves some major kudos for making this available.

A thanks to io9 for the heads-up.

Cocaine: coming to a bank note near you

For those you thought the portrayal of the cocaine user snorting their stash through bank-notes was a stereotype, then think again. A paper published in the British Royal Society of Chemistry’s journal has revealed every single one of 45 bank notes randomly tested for cocaine came back with a positive result. That compares to a US study previously showing a 65 percent hit rate.

Where’s Miami Vice when you need them?

via [Cosmos]

Man vs Second Life: the sequel

Back in July 2009 we covered Man vs Second Life, one of the funnier pieces of Second Life machinima around. At the time it had reached more than 50-thousand views on Youtube.

At that time its creator, Sean Krueger (Hugity) posted a further piece to YouTube stating the original piece was a school final project, that he was going to seek real video work and in between some interesting insights on the making of the film, he made some fairly judgemental comments on furries in particular and Second Life more broadly. That video from Sean Krueger has since been removed from YouTube and he’s now released Man Vs Second Life 2.

You can view it here, but a warning it’s not safe for work or kids:

There’s also an interview with Sean over at New World Notes with some behind-the-scenes insights. This is one funny machinima from a team with an ambivalent relationship with Second Life – which is probably one of the key ingredients of their success.

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