Virtual Sydney CBD slowly taking shape

As we’ve previously mentioned, SydSim is Telstra’s replica Sydney CBD that started development in November 2007. In December I was critical of the build’s nature.

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I dropped in again this week and there’s been some significant progress i.e. a lot more buildings and other objects. It’s starting to show some potential although I’m still uncertain as to how engaging it’ll be. That will probably depend on the rental aspect – if the right sort of tenants move in then a momentum of its own will develop.

I contacted BigPond’s media contact for comment on the build’s progress but haven’t received a response as yet. What are your thoughts – is SydSim something you’d like to be part of or is it too much like a mirror world?

World Stock Exchange communicates after lengthy hiatus

Controversial Australian Second Life resident LukeConnell Vandeverre (RL: Luke Connell) gave an update on the World Stock Exchange, which has been offline since January.

I wasn’t able to attend the live event due to its time although I was offered a preview over the weekend which I also wasn’t able to make. Nobody Fugazi from Your2ndPLace has a scathing critique of the information provided today: “this seemed like a monotone message of desperation with an Australian accent”.

I’m hoping to glean further information in coming days but it’s safe to say that WSE’s future is still far from assured.

Update: the Second Life Herald has also covered the announcement.

New TV show on business in Second Life launches

Australian-based SLCN TV have added a new show to their in-world offerings. Real Biz in SL will feature interviews and stories with personalities and real-world businesses involved with Second Life.

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You can view each of the shows live in-world by checking the schedule or you can stream them via their website (QuickTime required).

Enterprise 2.0 forum – Business IS getting it

At today’s Enterprise 2.0 Executive Forum at Sydney’s Luna Park, I was encouraged to see that business is actually starting to get its head around virtual worlds as something much more than a brand recognition exercise. There were two events during the day that confirmed it:

Westpac and Second Life

Westpac’s Chief Technology Officer, David Backley, gave a wide-ranging presentation on Westpac’s use of Enterprise 2.0 tools. Part of the discussion was centred on the company’s use of Second Life for the induction of new employees.

The impetus for the move into Second Life was the geographical reality of Australia-based operations and the desire to look at a better way of inducting people into the organisation. Instead of waiting for a large enough group to start employment in Perth and then sending a trainer across, the induction can occur with individuals spread across different locations.

Backley claims that the feedback from the SL-based training was good and there was some amusement around feedback that some avatars dominated the induction process. Sound familiar?

On the future, Backley is upbeat on continuing involvement with virtual worlds. “We want to explore further” was the summary. He also alluded to Westpac questioning whether they would continue on the Second Life platform or investigate an internal virtual world option.

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Roundtable on virtual worlds and organisations

During the lunch break I hosted a roundtable discussion on virtual worlds with five interested business people. I was really impressed with the absolute open minds displayed on virtual worlds and their opportunities and challenges. These were people who work in very large organisations and there’s obviously momentum building toward establishing business cases for new technology approaches to business.

For a perspective on the wider Enterprise 2.0 discussions (Wikis, Blogging etc), check out the forum blog.

The media and marketing myths of virtual worlds

Gwyneth Llewelyn is a veteran Second Life blogger and has spent a lot of time digesting a very comprehensive market research report on virtual worlds and the myths that have been promoted by parts of the mainstream media. It’s a very detailed analysis of an even more detailed report but it’s well worth spending the time reading it.

The six myths expounded are:

1. Everybody is a freak or geek;

2. Users don’t know what’s real;

3. People think and act differently on a virtual world;

4. Virtual worlds are a lawless, anarchic jungle;

5. It’s all about pornography;

6. Virtual worlds alienate us and turns the society into something dangerous.

What do you think – are there other myths you’ve run across or do you believe some of those listed above are facts?

(Thanks to Massively for the heads-up)

A timely treatise on virtual worlds and enterprise

I’ve mentioned next week’s Enterprise 2.0 forum in Sydney previously. At Stanford University in the US, an event called MetaverseU is well underway and in recent hours a session was completed on the role of virtual worlds and work. It’s a timely coincidence of events. This excellent report is worth a read but I thought I’d highlight some of the key points from that information:

“The opportunity for these worlds to be entertaining pales in their opportunity for work,” said Reeves. “If we could figure out how to entertain a couple thousand call center employees and keep them in a virtual world while they were working and they stayed around for three months longer at their jobs, I think we’d have a multi-million dollar business on our hands.”

This is a key component that most businesses fail to grasp with virtual worlds and enterprise: it’s one of the likely ways in which productivity can be enhanced whilst ensuring some degree of entertainment. I doubt anyone would argue the reason for widespread use of the internet for non-work purposes on work time is anything other than boredom and a time-constrained lifestyle. Imagine a call centre employee being able to interact with a customer in a virtual world context, demonstrating the product they’re supporting or selling.

“Something the industry needs to understand is to put yourself in your customers shoes,” he explained. “They have a lot of risk in taking this technology on. They might get a lot of benefit, but there’s the risk that this technology isn’t going to be there tomorrow. We need to, as an industry and as customers, put a lot of work together to make this more of an affirming cycle.”

There’s no doubt that the majority of customers don’t see virtual worlds as an obvious business route, but as the opportunities that route offers combines with easier access and improved usability, the business equation becomes a lot more attractive.

The immediate use case for virtual worlds in the enterprise, said Steiger, isn’t dealing with his clients and partners. 70% of his business is with people he’s never met. The difference is in an employee-to-employee relationship. A hosted, behind-the-firewall solution could make that easier.

And that’s where the big success stories like IBM have demonstrated their key wins and why Australian companies like Westpac have made the investment.

“You can’t understand the primitive engagement that comes from puppeteering a cartoon character that looks kind of like us,” said Reeves. “When you look at the physiological response when an avatar gets touched, there’s a complementary reaction in the user. Brining those responses in for an ROI presentation is tough, but those responses that we see in the lab give me confidence that the bandwidth for communication is a value add for the engagement.”

Business is rightly skeptical about anything proposed for core operations that can’t demonstrate ROI – but the intrinsic nature of human interactions and the power virtual worlds bring to that can’t be underestimated. And the key point from the presentation for me:

The scary thing for executives, he says, is that guild leader gamers could be reporting to stockholders.

“IBM just did such a survey [looking for those gamers in management] and found 1000s,” said Reeves.

As the gamer generation is growing up and leading the workforce, game mechanics become much more appealing than spreadsheets for getting work done.

“To do that is not going to be quick in the enterprise,” said Reeves. “One strategy we’re looking at is to look at the recipe for why these worlds are engaging or why games are engaging and see what you can extract. Can you take the economies from the virtual environment? They’re fun and we know they light up the same neurological regions in the lab as real money does. They leave behind self-representation and 3D environments, but they’re worth looking at.”

It’s fair to say that developments in virtual worlds are something that enterprise needs to be at least aware of. Ideally they’ll have the resources to dip their toe in the water or even jump right in. The only option not on the table from an enterprise viewpoint is denial.

Enterprise 2.0 forum – Luna Park’s the perfect venue

On Tuesday 19th February, Luna Park will play host to the Enterprise 2.0 Executive Forum. Hosted by Ross Dawson’s Future Exploration Network, this is a forum where Australian business will hear about the innovations occurring with Web 2.0 and virtual worlds like Second Life.

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Yours truly is attending as a media partner for the event and I’m looking forward to discussing with attendees both the challenges and opportunities that virtual worlds provide. If you run a business that’s interested in innovation, it may be worth investigating a late registration for this event.

So why is Luna Park the perfect venue? In the lead-up to next week I was interviewed by Des Walsh from the newly launched Social Media Show. We talked on everything from business interest in virtual worlds to a 3D walkthrough of a human testicle in Second Life – but one point I made was that Luna Park was a metaphor for how businesses tend to see virtual worlds as a game. The reality is a lot different and event’s like next Tuesday’s will help to bring clarity to the issue.

Australian Second Life developer expands business presence

Veteran Australia-based Second Life solutions provider Big-Bit have expanded their in-world presence, with a launch on the 9th February at 9pm Second Life time (4pm on the 10th AEDT). There’s music, a treasure hunt and a L$10 000 grand prize up for grabs.

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The full text of the press release:

“Big-Bit Launches Big-Bit Islands in the Virtual World Second Life an Entertainment, Live Performance, Attractions and Business Services hub to drive Big-Bit’s Business Strategy for 2008 – event starts at 9pm SL time February 9th 2008.

Sydney Australia. February 07, 2008 — Big-Bit Australia Pty Ltd, a leading virtual worlds full service solutions provider today announced the exciting launch of Big-Bit Islands in the Virtual World Second Life. Entertainment, live performances, attractions and business services and the Big-Bit team will be on hand to guide you through the evening’s event. The event starts at 9pm SL time February 9th 2008. Visit Big-Bit Island: http://slurl.com/secondlife/Big%20Bit/163/115/27.

Bit-Bit is a leading Virtual Worlds full service solutions provider that offers strategic advice, construction, marketing and events services to companies seeking to establish footholds in virtual worlds such as Second Life and other newly emerging worlds. Comprising a talented International team of virtual world veterans, Big-Bit has in-house building and programming expertise to execute scripting for complex projects in virtual worlds.

What SL Residents can expect ?

• Big-bit Islands Grand Opening Saturday February 9th – 2008
• Dance with our very own funky DJ – Estrelle Fauna
• A Treasure hunt for those seeking to enhance their inworld wardrobe and nab a mystery prize or two
• Grand Prize 10,000$L
• Fireworks will adorn the Big-Bit Islands skyline to welcome in a new era of services & entertainment

Visit PrimAdonna: http://slurl.com/secondlife/PrimAdonna/169/248/27

What RL People can expect ?

• Considering launching in Second Life? The Big-Bit Team will be on hand to discuss your options
• Previous projects will be highlighted on the Big Bit Island as testament to Big-Bit’s expertise in inworld development
• Bring your Business to Big-Bit Island and let Big-Bit’s imagination work for you

PrimAdonna Island, part of the Big-Bit island group is home to PrimAdonna designs by Big-Bit’s Jana Gillespie also known in Second Life as Estrelle Fauna. Specialising in fashion, content creation and design, PrimAdonna offers unique style careful attention to detail and great versatility. The PrimAdonna shop offers a variety of women’s clothing from casual to formal and corporate wear for both men and women including shoes. PrimAdonna Island and shop have been magnificently rebuilt and announces it’s reopening.

Big-Bit offers companies an innovative way for getting products launched in virtual Worlds. For more information please contact Jana Gillespie, Big Bit Australia Pty Ltd, details below.

###

About Big-Bit Australia
Big-Bit understands that the single most important ingredient that drives humanity is the need to communicate. Without communications we would not be able to achieve even the simplest of tasks. We partner with clients to create the opportunities for them to engage with their communities in the virtual space in ways that are only limited by their desire to drive business and our imagination. In doing so, we commence on a journey with our clients that is destined to take a business into new dimensions of communication, understanding and connectivity.”

Disclosure: Big-Bit is a long-standing advertiser on The Metaverse Journal.

Singapore’s Mirror World shows business promise

I received a press release today from Singapore-based company ‘Virtual Worlds’, touting their Mirror World which is under development and due for launch at the end of this year. The full text of the press release is below by essentially it’s a platform that will allow creation of replicas of real-world locations for the purpose of 3D walk-throughs. It’s aimed squarely at tourism operators and its appeal is obvious. Never been to Egypt? Then do the virtual tour of key locations and decide if it’s the holiday for you.

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It looks promising but like any new development it will face the challenge of a growing number of competitors. Interoperability with other worlds is a holy grail for any option at this stage but any new development needs to take the growing movement in that respect into account.

We’ll be following this development closely and hope to do a more detailed preview in coming months.

The full text:

PRESS RELEASE

22 January 2008, Singapore — Virtual Worlds , developers of the world’s first “Mirror World” ,announces the availability of the world’s first platform for virtual tourism to industry operators today in Singapore.

From key tourism destinations, places of interest , historical sites to realistic full scale 3-Dimensional replicas of entire cities. This mirror world of our existing planet – “Mirror World” allows end users to journey through “virtual words” in the comfort of their homes – creating a brand new exciting marketing tool for tourism industry players like tourism destination operators, Hoteliers, Shopping Malls, Retail Outlets and more to showcase and sell their destinations and facilities to key markets around the world.

What sets Mirror World apart from other 3D environment developers in the market is its commitment to the recreation of reality. All images, environments, content and cityscapes are designed to be as life-like and accurate as possible to the real world. A Beta version of the software with the capability to show certain parts of the world is already available today. The technology today allows support for up to a million objects per view area as well as sound and music , complete with special effects showing realistic weather patterns and powerful animation effects. Providing the most realistic virtual reality tour of any destination available in the market today. The company is already in discussions on several projects with tourism authorities and facilities operators in the region to build 3D replicas of their existing sites. Virtual Worlds expects to completely map the globe in phases, providing a brand new exciting, interactive platform for vacation , travel planning and learning.

Another interesting factor about the platform lies in its ability to be able to import exsiting 3D drawings of existing infrastructure and buildings . That means we can do a
very rapid buildup of the location. Targeted for a world wide launch in end 2008, consumers will be able to explore parts of the world in 3D, meet and chat with friends from all over the world all from their desktop over a internet connection and most importantly win prizes to travel around the world.

“This is an important and necessary step in the development of Virtual Worlds,” said Terence Mak, Director of Virtual Worlds Asia. “Virtual Worlds has always been depicted with a fantasy, its about time we changed that thinking and use of the same technology to make the world a smaller place. Air Travel & Tourism is booming with the availability of budget airlines, consumers are beginning to be more world conscious, what is missing is a technology and a platform to showcase the World in 3D to a global audience. We hope to be the partner with many of the worlds interesting places and help them showcase what they are doing to make the world a more interesting place.”

A more global site will be announced later in the year. For more information, please visit the Virtual Worlds Site.

Update: an interview with Terence Mak can be found here.

World Stock Exchange to continue business

As promised earlier in the week, we managed to catch up with Australia-based CEO of Second Life’s World Stock Exchange (WSE), Luke Connell (Second Life: LukeConnell Vandeverre). I’ve interviewed him a couple of times and the stories always garner a lot of attention.

I need to preface this interview with some kudos for Luke Connell – I IM’d him without notice and he took part in the interview below. Nothing particularly laudable about that. What I found impressive was his agreement for an unedited transcript to appear. As we wrapped up he did ask for the interview to be used as background only, but when I reinforced my intention to publish in full, he agreed. The WSE rightly receives criticism for a lack of transparency in some of what it does but in this case some light has been shed on the thoughts of someone who’s a significant player in virtual world finance. It’s also worth having a listen to the audio announcement currently front and centre on the WSE website as it sets the context for the interview.

If you’d rather not read the whole thing, the main points were:

1. That the WSE is continuing with its current upgrade and intends on reopening as planned.
2. I spent quite a bit of time querying the whole fictional currency argument, to which Luke Connell repeatedly maintained the WSE is a purely fictional exchange. His argument essentially was that if people are investing in virtual stock markets or banks with a view to making real-life profits then there’s a fundamental issue in the way that service has been promoted.

Now for the transcript – the only changes are corrections of spelling:

[20:22] Lowell Cremorne: Hi Luke, happy new year. Was just interested in any comment you had to make on the Linden banking policy – have you got any further clarity from Linden on whether WSE is acceptable or not?

[20:23] LukeConnell Vandeverre: Hi, sure, www.wselive.com then turn your speakers on hehe

[20:30] Lowell Cremorne: thanks for that – have had a listen – is it fair to summarise WSE’s view that the new policy doesn’t affect WSE’s operations and that WSE will no longer offer ATM’s with interest

[20:31] LukeConnell Vandeverre: exactly
[20:31] LukeConnell Vandeverre: our WSE ATM will remain
[20:32] LukeConnell Vandeverre: we will no longer be paying interest on deposits from those ATMs

[20:32] Lowell Cremorne: and I know we’ve discussed this many times before but I notice you really emphasise the fictionality of the currencies being traded – can you explain how you intend on ever being profitable if you truly believe that WIC and Linden Dollars are fictional – i.e. I’m assuming you’d never cash out Lindens for US dollars as can occur on the Lindex?

[20:33] LukeConnell Vandeverre: it’s profitable in terms of fictional currency
[20:34] LukeConnell Vandeverre: The WSE has linden dollar and world internet currency profits only
[20:34] LukeConnell Vandeverre: therefore the virtual business does not deal in real currency
[20:35] LukeConnell Vandeverre: if the license to use those currencies were to be no longer exchangeable for real currency then there would be no real currency involved in the process of acquiring fictional currency

[20:36] Lowell Cremorne: but you know as well as I that setting up WSE would have utilised real world funds and therefore there’s a need for a return on investment – how can you possibly claim you’d never cash out Linden Dollars for US dollars?

[20:36] LukeConnell Vandeverre: setting up wse did not utilise real world funds, it was all done with linden dollars
[20:38] LukeConnell Vandeverre: i’m not saying i’ve never sold my licensed right ot use linden dollars, i’m saying that side of the business has nothing to do with the service I provide

[20:38] Lowell Cremorne: but you must have used real world money to buy the island WSE is now situated on?

[20:39] LukeConnell Vandeverre: yes that part is not WSE though, that is Hope Capital Island

[20:40] Lowell Cremorne: i’m not trying to catch you out on anything here – I’m just always fascinated at your absolute adherence to a view that the currency is totally fictional when the tax office, ASIC and pretty much anyone in the sector has the opposite view

[20:40] LukeConnell Vandeverre: they don’t have an opposite view
[20:40] LukeConnell Vandeverre: firstly ASIC made no official statement and neither has the tax department
[20:41] LukeConnell Vandeverre: ASIC is not involved because the WSE is not providing real life investment services or securities services
[20:42] LukeConnell Vandeverre: The ATO will only tax real life income from real currency

[20:42] Lowell Cremorne: ok let’s put this another way – if you were so convinced that the tax office and ASIC don’t have an opposite view then why the concern about ever admitting that the WIC or Linden Dollars traded on the WSE can be used to make real world profits?

[20:43] LukeConnell Vandeverre: what are you talking about
[20:43] LukeConnell Vandeverre: I think its just that there is confusion
[20:44] LukeConnell Vandeverre: What I am saying is this: the WSE and HCL make fictional currency profits

[20:44] Lowell Cremorne: There is definitely confusion – you maintain that everything you do is fictional in nature yet both yourself and anyone making profits from the WSE as an investor can cash out tomorrow in US dollars

[20:45] LukeConnell Vandeverre: the license to use that fictional currency can be sold for real currency just like any other product and then I can receive real currency, that is how the system works
[20:46] LukeConnell Vandeverre: sure you’re buying a right to use the fictional currency (game tokens) and the value of that right is based on an assigned exchange rate and the amount of fictional currency under control at the time the license is exchanged.
[20:47] LukeConnell Vandeverre: if you end up with more fictional currency (game tokens) and there are sufficient buyers for your licensed right to use the currency then you can sell your license
[20:47] LukeConnell Vandeverre: these are simply the terms and conditions that apply, much like an unlimited internet service provider says Unlimited however conditions apply
[20:48] LukeConnell Vandeverre: what is important here is not the license or the real currency exchange, it is how the service is being presented to the customers
[20:49] LukeConnell Vandeverre: We make it clear to our customers who use the services we provide that it is not real, holds no real value and it is not an investment and does not provide investment opportunities
[20:50] LukeConnell Vandeverre: that is being very candid, open and honest to our customers so that they can enjoy the service, and so that they do not claim that they were misled or tricked into thinking it was anything other than what we say it is

[20:50] Lowell Cremorne: well I’d argue it’s all equally important as most people who decide to invest Linden Dollars with you or anyone else tend to realise it equates to real life money they’ve spent – hence the latest Linden Lab policy on banking. I personally would be surprised if virtual stock exchanges don’t in future get a lot more regulation because there’s no more guarantee of keeping your money than the ATM’s that have just been banned

[20:51] LukeConnell Vandeverre: how?
[20:51] LukeConnell Vandeverre: they invested linden dollars in a game not a real market
[20:51] LukeConnell Vandeverre: it’s not a real investment
[20:52] LukeConnell Vandeverre: the only investment they made was when they paid the fictional currency provider for the licensed right to use that currrency knowing full well the terms of service of that currency provider

[20:52] Lowell Cremorne: Because if I invest $50 000 Lindens I automatically do the maths and realise that equates to X Australian dollars. Given entities like the WSE have no real regulation, there’s no reason you can’t close the WSE tomorrow and I lose my money

[20:52] LukeConnell Vandeverre: and buying fictional currency isn’t an investment it is purchasing game to participate in the fictional economy which is a feature of a product provided by linden lab

[20:53] Lowell Cremorne: which is not the way the majority of people tend to see their investment

[20:53] LukeConnell Vandeverre: No need to speculate on why Linden Lab released their policy other than to go by what they said were the reasons, virtual banks have resulted in the loss of linden dollars from residents in the virtual economy and that has a negative impact on the user experience in their virtual world

[20:54] Lowell Cremorne: Absolutely – so from the audio announcement on the site you’re supportive of that and I assume that if/when LL expand regulation to virtual stock exchanges you’ll be supportive of that?

[20:54] LukeConnell Vandeverre: Hang on, you keep saying invest 50,000 lindens? you mean to participate in the WSE?

[20:55] Lowell Cremorne: Yes – say I chose to invest $50 000 Lindens in purchasing shares via the WSE

[20:56] LukeConnell Vandeverre: If Linden Lab feel that fictional stock exchanges are no longer providing a positive impact and a unique service to residents participating in their virtual economy then they would likely release a new policy and the WSE would close, exactly

[20:57] Lowell Cremorne: Although it’d be nice if instead of a ban they proposed some transparency and regulatory mechanisms to protect potential investors – that’d assist both you and investors

[20:57] LukeConnell Vandeverre: Then by spending L$50,000 lindens on the WSE you would be well aware that the WSE makes it very clear it’s not real and not to be used as a real investment opportunity to make money and that if you do it, then you take it upon yourself to take the risk that you may or may not be able to acquire more linden dollars than you started with and that you may or may not be able to sell the license to use them on the currency exchange
[20:59] LukeConnell Vandeverre: there are no guarantees at all that there will be a buyer for your license to use the fictional currency you control but not own

[21:00] Lowell Cremorne: Of course – I was more interested in the fictionality argument but I think we’ve thrashed that one to death 😉

(I then thanked Luke for his time and stated a story would be run this evening etc)

[21:12] LukeConnell Vandeverre: you’re welcome, btw further to your previous article the Office of Fair Trading/Consumer Affairs/ACCC would only investigate an allegation of false or misleading conduct and the World Stock Exchange makes it very clear to the user that it is not real and we do not promote it as a real investment opportunity.

[21:12] Lowell Cremorne: no probs – will add that to the story
[21:12] Lowell Cremorne: bye

[21:12] LukeConnell Vandeverre: OK bye for now

What are your thoughts – do you invest in such exchanges as purely a fictional game playing exercise?

Update: Nobody Fugazi at Your2ndPlace.com is running a follow-up story with some interesting allegations.
Update 2: Tateru Nino at Massively has also elaborated on the story.
Update 3: Nobody Fugazi has an interview with Arbitrage Wise from WSE competitor SL Capital Exchange on the Linden banking policy.
Update 4: This post pretty much refutes the whole fictionality argument – fascinating reading.
Update 5: SLNN are querying whether there’s legal action underway against WSE.
Update 6: This blog post by a Senior Economist at the Joint Economic Committee, U.S. Congress poses some interesting questions about Linden Lab’s new policy on virtual banking.

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