UWA: making everyone welcome

The UWA campus in SL

It began with a team from the University of Western Australia and Google SketchUp. Having won the Google “Build your Campus in 3D” competition, for which the team re-created some of the physical world’s campus buildings in SketchUp, it was but a short, logical step to want to bring those same buildings into Second Life, and create the campus in a more detailed fashion. SketchLife is the product of a UWA student – SketchLife realises SketchUp models as prim-based builds in Second Life.

Jayjay Zifanwe (SL) heads the team which put together the buildings and the surrounds of the UWA campus in Second Life. This team, composed of people from the UWA, together with associates gathered from across the globe – and discovered through Second Life – has done a marvellous job of creating a campus that is welcoming to all. Apart from the rendering of the real-life campus, intended for prospective students, alumni, and the vice-chancellor, there’s also:

– a skybox, intended to be used by university staff to run classes in
– a magnificent art exhibitions, composed of the ingenious works of Glyph Graves
– the entries for the UWA’s art and design competitions.

The main UWA landing site can be found here.

Mini Launch Day, August 21st 2009

4004178744_a7a1d5da80The mini-launch of the UWA sims occurred in August, well before the campus was complete. Jayjay Zifanwe and Ted Snell worked feverishly for several weeks and at least one whole weekend to ready the Astronomy art gallery in the SL Physics building for the occasion.

Spreading the word

After the mini-launch, but prior to the main launch, Wad Halberstadt, from the UWA’s School of Business, was gamely plugging away at teaching his Electronic Communication Strategy classes in Second Life, unaware of the work going on in other parts of the university. It took a chance meeting between Wad’s student, Leonie Clarrington, and Jayjay, to bring the campus builders and the teachers together. Wad and Jayjay have collaborated on the project since that time.

Main Launch Day, October 2nd 2009

uwa_launchOn the launch day of the UWA sims, 40 people attended the ceremony as avatars in Second Life, and 120 people packed into a RL space to attend. The people in the physical space were able to follow the proceedings in SL; the SL folk able to view the video kindly relayed the action for the other people unable to view the video through SL.

The IMAGINE competition: calling all artists

Second Life is swarming with artists of all persuasions, and what do artists like better than extra cash to help them to continue making art?  Peer recognition, perhaps? A place to exhibit? How about all of the above?

What better way to encourage this burgeoning group than to offer prizes, put on awards ceremonies, and then display the winning pieces in pride of place?

UWA has recently launched the IMAGINE 3D art competition, open to all users of Second Life. The response to this launch has pleased and overwhelmed the UWA SL team – there were 30 submissions for IMAGINE, and 40 people were present in Second Life for the awards ceremony for the inaugural month. The IMAGINE competition has been designed to encourage people to push their imaginations to the limits, and to submit work which expresses their best efforts in their SL favourite medium. There is a 100 prim limit on submissions.

Due to the efforts of the UWA team, the prizes for the overall winners at the end of the IMAGINE competition have been increased to L$75,000 each for first place, L$14,000 for second place; also L$14,000 for the best non-scripted entry. Monthly prizes come in at L$5,000 for first place, L$1,250 for second place, and L$1,250 for the best non-scripted entry. Additionally, the two winners receive a custom RL tee-shirt.

Each entrant who submits any genuine entry (not a block of plywood), and does not win a main prize, is eligible to receive money from the participation pool. The participation pool for the month of September was filled by Jayjay Zifanwe, Sasun Steinbeck and Tranguloid Trefoil, and in October, Phillip Vought will be contributing. If you would like to donate to the participation pool, you can do so here.

The monthly judging panel consists of: Professor Ted Snell (RL) – Director, Cultural Precinct, The University of Western Australia, Frank Roberts (RL) – The University Architect, The University of Western Australia, John Barret-Lennard (RL) – Curatorial Director, Lawrence Wilson Art Gallery, Jayjay Zifanwe (SL) – Owner of The University of Western Australia, Raphaella Nightfire (SL) – CEO SW&MB Fashion Productions, CEO Evane Model Agency
Snr Writer Best of SL Magazine, Owner Sanctorum Gallery, Tranguloid Trefoil (SL) – Owner of WASP at the University of Western Australia. Each of these people is well-versed in the judging of art, therefore when they sat down together to judge the September competition, many of their decisions were unanimous.

Along with honourable mentions for the works of Venom Silverfall, Ninka Darkstone, Tweak Serpente/Strix Serenity and Soror Nishi, and the Best New Artist award, going to Isaa Gelber (see the reason why here), the main place-getters for September were:

First Place: Snubnose Genopeak

Best Non-Scripted Entry: Isaa Gelber

Second Place: Alizarin Goldflake.

September Round Winners: view them here.

Jayjay Zifanwe, as the head of the UWA team, has been particularly impressed with the efforts of Quadrapop Lane with regards to IMAGINE, naming her “the jewel of Western Australia”. Along with Jayjay, Quadrapop acts as the co-host of IMAGINE, and is the curator for all the entries. In a world where much art is plonked down higgledy-piggledy next to contrasting, distracting, or down-right incompatible pieces, Quadrapop’s efforts have allowed the entries to shine individually, and create a harmonious whole of all the pieces together.

The FLAGSHIP competition: calling all architects

There were fewer entrants for the FLAGSHIP competition, the design component, and with good reason. While IMAGINE encourages people to push their imaginations to the limits, and to submit work which expresses their best efforts in their favourite media, the end goal of FLAGSHIP is to attempt to bring the winning Second Life build into being as a physical building on the UWA campus.

Likewise, the FLAGSHIP competition attracts prizes of L$75,000 and L$14,000 for the first and second place-getters in the overall competition, and L$5,000 and L$1,250 for the equivalent in the monthly competitions.

Flagship Winner: view it here.

Virtual goods – endless growth?

farmville Over the past year, the hype around virtual goods as the next big thing has continued unabated. Like the hype surrounding virtual worlds, it’ll eventually ease off, but underneath that is the reality of the very significant growth that is continuing. Two recent announcements have really emphasised that growth.

The first comes Ning, who now claim to host more than 1.6 million social networks. They’ve launched Ning Virtual Gifts. Pretty much anyone can create their own gift and sell it or buy someone else’s to give as a gift. Nothing particularly new there, but Ning’s size makes it one of the more interesting market tests for monetised virtual goods.

The second interesting development comes from social game creator Zynga, who has confirmed that US $487,500 has been raised for the welfare of children living in Haiti, via the sale of virtual sweet potato seeds within the Farmville game for Facebook. More than 56 million Facebook users play Farmville each month, with 50 million users playing one of Zynga’s social games daily. For mine, the combination of fun and social good has always been one of the best hooks for involvement and Zynga are proving that in a big way.

What these two examples have in common is proof of the widespread adoption of virtual goods. Virtual environments like Second Life have demonstrated the power of virtual goods for years, but the social gaming sphere and upcoming worlds like Metaplace are speeding up the rate of adoption through simple, intuitive interfaces that in some cases are also doing good in the real world. Of course, nothing grows endlessly, but if anything is likely to exceed post-hype expectations, it’ll be the virtual goods you pay small amounts for, in the pursuit of some casual fun.

Interview – JaNa KYoMooN, Second Life musician

jana0508_001JaNa KYoMooN, the avatar used by Jan Pulsford, is a musician I’ve known since the late 90s when we were both involved with online music collaboration via the now defunct Rocket Network. Via Twitter, I connected Jan and JaNa, and knowing her extensive background in music performance and composition, I asked her if she’s be happy to be interviewed on performing in Second Life. She kindly agreed and provides some useful tips for those thinking of starting their performance career in a medium like Second Life.

Lowell: Can you tell us a little of your pre-SL performance and composition history?

JaNa: I suppose I am considered a “veteran musician” who, as Jan Pulsford, has lived an incredible life jam packed with musical adventures that started in London amidst the electronic and hair revolution of the late 80s. Touring the world as keyboard player for pop band the Thompson Twins, I ended up in the USA where I built a recording studio in the woods of Tennessee and formed a production company “Madame la Pulse Productions” working with many independent artists including Felicia Collins (who is now the guitarist for Late Night with David Letterman) and Kat Dyson and Sir Jam who both became members of Prince’s musical entourage. I also formed one of the first online labels during the frenzied Internet revolution of the 90s: “Collecting Dust Recordings”, releasing CDs by artists Nigel Pulsford, guitar player with multi platinum rock band Bush and Grammy nominated Dulcimer legend David Schnaufer.

Cyndi Lauper heard my music and invited me to New York where from 1993-2001 I worked as her co-writer, producer and touring musical director. The partnership spawned some of Cyndi’s most artistic and critically acclaimed work with over twenty co-written songs released on the albums “12 Deadly Cyns” ~ “Sisters of Avalon” ~ “Merry Xmas” and “Shine”. I’ve always loved the rhythms of dance and wrote Cyndi’s club hits “Come on Home”, “You Don’t Know” “Higher Plane” and “Cleo and Joe” which led to working with Grammy nominated DJ Julian Marsh on many of his Pride CDs featuring Happy Charles and Jajucha and more recently UK artist Alan Connor and Evan Cowden.

I’ve been lucky enough to have songs performed by artists as diverse as Ani da Franco, Steps, Darlene Love, Chico Freeman, Bruce Wooley, the Leaders, Dr. Elmo, Sweet Dreams, Zoe Girl, Jeff Oster, Hazell Dean, Julian Marsh and Townes Van Zandt. I’ve also had over twenty albums of production music for film and TV released. You name a TV program and my music has probably been used on it – from Oprah to Jerry Springer, MTV to the BBC! Film scores include “Unhook the Stars”, “Intimacy” and Audrey Tatou’s “At the End” which was written with Jazz great Chico Freeman. We continue mixing jazz with electronica and triphop on such projects as “Zolace”, “CJ7” and “aTHeNa BLue” the latter being best known for the ReQuieM 4 eLViS + JeSuS, which has been performed around a thousand times both on line and live at the City Skies Electronica festival in Atlanta and the Buzz + Click Festival for WRVU. Acid Planet recently ran a remix competition and it is being featured in an upcoming TV documentary about music for peace.

Lowell: During the 1990’s you were involved in net-based music collaboration, can you talk a little bit more about that?

jan_USBmidiJaNa: My fascination with music technology and computers started back in the days of the Oberheim System and continued through C-lab’s Notator on an Atari to working with Logic Audio on the Mac. I became a beta tester for Logic Audio’s Rocket Network, a global network of pioneers of on line collaboration and today I continue to develop that spirit in the 3D virtual world of Second Life where I perform as a solo virtual artist mixing electronica with ambient improvisations and rhythmic reflections.

I know that on line performance and collaboration is a huge part of the future of music and am still recording with people all over the globe, in fact that has been my mode of working for the last ten years. When Rocket disappeared, I reverted to using ichat/skype etc. passing midi files and audio via on line storage and yousendit. Everything has developed so quickly that it is really a lot easier to do than 10 – 15 years ago!

Lowell: What were the main things you learnt from that time that has helped your musicianship?

JaNa: It was great meeting like-minded people and showed that you don’t have to be in the same room to write music or a song! The thoughts flow down the wires and through the airwaves without the hindrance of physical contact – it’s the closest to mind melding and Spock. I was very fortunate to meet Chico Freeman on the Rocket Network who became one of my main writing partners. It was a truly brilliant concept and nothing has come close.

As an aside – I have learned over the years that too much software is developed by people who don’t understand or care about the practical uses. I’m about USING software and making it work for ME not playing the geek game. Most musicians are an altruistic lot and I have seen too many, myself included, unwittingly become enthusiastic unpaid beta testers for badly designed software for start up companies that ultimately will be sold off or floated on the stock market. . But that’s an article for another time!

Lowell: When did you first come across SL and what were your initial impressions?

JaNa: My first impression was it was a big black hole! I got into Second life in early 2006. My friend the ambient musician Tony Gerber had discovered it and as the avatar/musician Cypress Rosewood was having the time of his virtual life in a second life. . I followed him in as Emmeline Pankhurst and fast realised it could be an all-consuming proposition. After a major computer crash and several months later I tried again but couldn’t remember my password or any sign up details so rezzed a new avatar – ladies and gentleman – Miz JaNa KYoMooN. This time I “got it”

Lowell: When was your first SL gig and what are your memories of it?

JaNa: My first SL musical adventure was as part of the Peace Park Trio in 2006-7 playing at the Music ALL Music Peace Park, a sanctuary I built as a place of inner and global peace through music and the arts. I remember the exhilaration of really doing something new and special. We piggy backed three streams and played live. The mixture of electronica with dulcimer and Native American Flute was extremely successful. We played many gigs before the next crash – a mixture of Wall Street and black hole syndrome.

Lowell: When did you realise the music performance aspect would be a good option for you?

JaNa: In the summer of 2008 I started performing as a solo artist – quite a daunting prospect for someone whose whole musical life has been spent at the back of the stage or on the other side of the glass.

At first I was performing hard hitting electronica music from my aTHeNa BLue project but then as time went on it seemed the more down tempo, meditative ambient music was getting the biggest reaction. When I realized the positive aspect of performing this kind of music for spiritual and physical well being I decided to dedicate most of my performances in SL to this end.

Lowell: Can you give details of how you actually go about performing in SL?

JaNa: I have tried a few different setups. Running Logic and SL on the same computer can present problems so I try to have one computer for SL and the other one for Logic and Nicecast. I have also used GarageBand and iTunes to broadcast. I prepare sequences in Logic and prefer to have everything running live – I don’t use mp3s. Just the computer running sequences and me playing over them gives it a feeling of “anything could happen” – there is a certain energy from playing music live that you can’t communicate from lip syncing with ready made mixes. Everything I do with online concerts is prepared especially for that performance. To me music is a collection of moments and I usually capture what I play into Logic after each performance. Eventually I mix it down and make the music of the KYoMooN available as downloads in SL or on iTunes and CD Baby.

Lowell: What are some of your favourite SL venues to perform at?

jana_milesJaNa: They come and go but so many to choose from! The Music ALL Music Peace Park of course! The Pyramid art gallery and Club Ethereal run by Torben Asp and Jess Oranos. The Bluff Arts Center with ZeroOne Paz, Gaia Island with Enchantress Sao, Anthology with Trella Mohan, Dragonfly Reign with Magnolia Anthony and Broody Flow, Firehouse with Trowser Boa and Sugar Hill Island with Marjorie Dibou. The list goes on . . . . and on

Lowell: Have any SL experiences inspired you to write new music?

JaNa: Indeed! I believe music is all around us and we as composers learn to tap into that – we get our inspiration from a variety of stimuli depending where we are in our lives. I do try and write a new piece of music or arrangement for most events and of course if you are collaborating with someone you take into account the instrument and style they play e.g. Trowser and his sax, Cypress and his flutes, Trefies with his dulcimer, Miles with his fusion based keyboards etc.

The Solstice concerts have been very inspiring as have the Space Center events like Yuri’s Night which spawned “Floating with Yuri”; Silver Shimmers came about from the shimmers on the water at Alda Lair; Reflections of Indigo came from two art exhibitions – Indea Vaher and Gleman Jun. Others include Tibet Day and of course Relay for Life. Playing at the charity events are ALWAYS inspiring. That is the really positive side of SL.

For the past few years my RL inspiration was where I lived and the fields and nature that surrounded me. From the sound of the water babbling to the birds, the smell of honeysuckle and the beauty of the trees and flowers. The sight of the full moon to the sound of thunder. This was all reflected in the music I played in SL. I captured these musical moments into my computer. I might come back from a long walk, take a deep breath and play and programme the music I found. I like to think of it as painting and sketches with music. I use reflective piano and ambient synths tinged with echoes of world jazz and triphop.

Lowell: Which other SL performers do you enjoy the most?

JaNa: Torben Asp – A true bedroom electronica artist from Denmark whose venue Ethereal hosts the monthly E-fests. I got to hear him through Cypress Rosewood’s “When Worlds Collide” radio show

Tuna Oddfellow – unbelievable and indescribable visual show with very cool music streamed

Miles Eleventhauer – the jazzologist who I found one night whilst searching for “Jazz”. He plays a great mix from Queens New York

ZeroOne Paz – fellow logic user. I love his original music and covers played from his studio in San Francisco

Nuvolino Ruffino – excellent electronic trance artist from Australia

Formatting Helenoise – plays a wonderful esoteric mix of music to go with his very interesting photographs.

Leanna Luftig – love hearing her New Age music along with HappyCharles SideShow at the Goodbye Weekend Show

DJromex – plays GREAT trance in SL!

Swina Allen from Italy and the ambient Sunday music of cypress rosewood and hardhat Rickenbacker – the list goes on and on. Apologies for those I have missed

Lowell: What are your future plans with performance?

JaNa: I have recently changed computer timezones so am looking forward to resuming operations end of October. I am especially looking forward to continuing the GoodBye Weekend Show and “Behind the Monitor” – an interview show I tried earlier this year that was well received. Also plan on doing more poetry and music shows plus art/photographs with music. SL is the perfect platform for mixing visuals with music. However, more than anything I would really like to develop getting my music through SL into hospitals and hospices – it is such a wonderful platform for people who are disabled in one form or another. I have done several performances to benefit cancer patients and children with autism and really want to do more. Last Christmas we raised a good sum of money for UNICEF at the mAm peace park so the Music for Winter Festivals will be starting up again in November.

Lowell: For the newcomer to performing in SL, would you have any wise words to share?

JaNa: SL is a great platform to experiment and connect. It is a perfect parallel to the real world in terms of seeing yourself reflected in the virtual world. You can be performing to hundreds of people in a short period of time, you can learn from your mistakes and your successes and you can get immediate feedback. For new musicians it’s invaluable for planning a business model. I mean if no one comes to a show, why is that? Promotion is key. Posting to SL events and groups is time consuming but the results are very worthwhile – just like a real life gig.

Do your preparation, your promo, your sound check to make sure your stream is working. Be professional and get it all worked out before hand. There is nothing more annoying than hearing a performer blame the venue and SL about “lag” – go ahead of time to see what issues you may have to encounter and embrace the great opportunity the virtual world gives us and enjoy!! I host the “Goodbye Weekend Show” on Sunday night’s at the Music ALL Music Peace Park and have seen it grow from nothing to a packed SIM. It has helped me record three albums and develop Radio Jana. I wouldn’t have done that without Second Life.

Find out more about JaNa:

1. Calendar for dates and further info

2. Twitter

3. Pictures and event blogs

4. Buy the music – CD and downloads

If you’re a musician and would like to discuss your approach to virtual world performance, drop us a line.

Beautiful Kate – screenings move outside the capital cities

Just a quick heads-up for those living outside Australian capital cities, interested in seeing Beautiful Kate. There are now screenings in a range of other towns and cities throughout Australia. For example, Event Cinemas (formerly Greater Union) now have sessions schedule over the coming couple of weeks for Wollongong and Newcastle in addition to capital Darwin. Albury-Wodonga has been screening the film recently as well.

You’ll need to check your local cinema guides to determine times and availability, but it’s good to see a little wider distribution of the film. Still no word on international release dates at this stage. For those new, here’s a brief snippet of the Second Life scene in Beautiful Kate:

For those who have seen the movie, we’re always keen to hear your thoughts, or whether you agree with our assertion that the movie as a whole is an impressive piece of art.

R.I.S.E. U.P. – lymphoma information in Second Life

nodeman Roche Integrated Support Entourage Unique & Personal Our Mission, or R.I.S.E. U.P, is an area in Second Life recently launched to provide education on lymphoma. It’s a joint effort between pharmaceutical company Roche Products Australia, Lymphoma Australia and the Leukaemia Foundation.

The purpose of R.I.S.E. U.P is singular: to provide an interactive, engaging way for people to find out more about lymphoma. For the veteran Second Life resident, there’s nothing particularly ground-breaking about the approach, but that’s not really the point. Given the importance of the health topic, it needs to be communicated clearly and somewhat simply – it’s about retention not entertainment. R.I.S.E. U.P. achieves that – there’s links to traditional web content, streaming media and a ‘Node Man’, which provides an effective way of showing the myriad of lymph nodes around the human body.

Collaborative partnerships

A noteworthy aspect of the project is its backing by the medical profession, private enterprise, key peak bodies and a range of people who have lymphoma. I took the opportunity to shoot some questions to Professor Jeff Szer, Clinical Haematologist at the Royal Melbourne and Western Hospitals to get his take on the project:

TMJ: What for you would demonstrate that the presence in Second Life has been successful?

Professor Szer: Pairs of eyes – how many people attend the general public presentations on lymphoma, as well as the number of YouTube replays. How many questions received during the presentations – there were a few during the first presentation this week.

TMJ: Do you believe there is growing acceptance of the use of virtual environments as a health education tool within the Australian medical profession, or is it still a case of pockets of innovators fighting against significant scepticism?

Professor Szer: My view is that there is growing uptake of this form of communication. The patients and families are better at this than the profession so we need to engage it proactively.

TMJ: As virtual environments continue to evolve, are there further education or actual interventions you’d like to be able to offer in regards to lymphoma or related disease states?

Professor Szer: I can see many educational opportunities for this type of live interaction. Another patient group that values education is the multiple myeloma population and there may be some interest from the patient groups (such as Myeloma Australia in Australia) in pursuing such an event. Currently, many of these activities are conducted through webinars or the like and this adds another possible dimension of interaction. My only concern is the behind-the-scenes work involved in setup which I suspect was far greater that I was exposed to.

I also had the chance to ask some questions of a lymphoma sufferer, 60-year old Anna Blyth, who I’d like to particularly thank for taking the time to respond (see Anna’s experience with lymphoma at the end of this post):

TMJ: Are virtual worlds like Second Life something you see as being useful for receiving health information i.e. does it provide something that other routes of communication like traditional websites can’t?

Anna Blyth: My experience with virtual worlds is very new and I’ve found that in comparing the communication of information with traditional websites, they are very different. When I looked for information on non-Hodgkin’s lymphoma (NHL) on traditional websites I was pretty overwhelmed. There was a lot of medical language that I didn’t understand very well. There was also a lot of research data that I couldn’t quite follow. And because there are so many types of lymphoma, I found it difficult to find information on the specific one that I have. I also found many sites conflicting with other ones in regards to long term outcome and the benefits of different forms of treatment.

Going to Second Life and visiting R.I.S.E. U.P., I was very impressed. The graphics are great and I felt that I was actually in a place that ‘real’ – as is intended of course. But the feeling is a good feeling and a calming feeling when looking for information regarding my health. I found it exciting visiting the different places and reading the information available on lymphoma. The information is direct and easy to understand and going into the Node Man was great also because I could see exactly where lymph nodes are and relate that to my body.

TMJ: How would initiatives like R.I.S.E. U.P. have helped you in your particular circumstance if it had been available?

Anna Blyth: When I was diagnosed in 2007, apart from websites to look up my cancer there wasn’t anywhere else to go. I got totally confused which really increased my overall state of anxiety. If I had been directed to the virtual world of R.I.S.E. U.P. I believe that I would have stayed away from the traditional sites and focused on the virtual world. With the simplicity of the tour, the information available and other events such as lectures etc., I think I would have understood my cancer much better. As I described in question one… the overall feeling of being in a real world would have helped me to not feel so alone and I would have had a much more positive experience as I learnt about lymphoma. Instead I was in a state of constant anxiety and fear as to what to believe from which traditional website.

Finally, I asked some questions of Libby Day, Roche Products’ Australian Director of Corporate affairs:

TMJ: Can you outline why Roche chose to get involved in virtual environments as a health education tool?

Libby Day: Roche Products has been committed to improving the health and well-being of people across the world for more than 50 years. Lymphoma is the most common blood cancer and the incidence has doubled over the past 20 years for no known reason, yet new statistics released by Lymphoma Australia reveal that one in five Australians do not know what lymphoma is, and less than 20% can name at least one common symptom. Furthermore, nine out of ten people don’t realise exactly how common lymphoma is within the population, even though more than 4,000 Aussies are diagnosed with the cancer each year.

Australians are increasingly going online to search for health information. After consulting with their doctor, the internet is the most popular source of health information. With the support of a number of health consumer organisations, Roche Products is aiming to meet this need by providing easily accessible lymphoma information to the general public through R.I.S.E. U.P. For many people, receiving a diagnosis of lymphoma is a particularly frightening and overwhelming experience because they have a low awareness of the disease. Furthermore, early detection can make a huge difference in the ability to combat this often life-threatening cancer, making the provision of accurate information critical.

There is a lot of misinformation about healthcare on the internet and Roche is committed to helping ensure that people are accessing correct and accurate resources.

TMJ: Does Roche have any involvement with Second Life outside of this project?

Libby Day: R.I.S.E. U.P. is the first Roche health awareness initiative to be launched within Second Life and is currently in its pilot phase – future plans for the initiative will be confirmed once it has been tested and evaluated. Roche is pioneering the provision of virtual health education amongst the pharmaceutical community and is, as yet, the first organisation to do so.

TMJ: Outside of this project, dose Roche see virtual environments as a means of maintaining competitive advantage in a competitive marketplace?

Libby Day: The virtual space is a growing area for all business sectors. With regards to education, as mentioned previously, we know that people searching for information regarding health are increasingly turning to the web. Projects such as R.I.S.E. U.P. will hopefully fill a void.

With regards to maintaining a competitive advantage, it is early days but even in this pilot phase, the virtual world technology is promising. At this early state, Roche Australia is only piloting the program and needs to address the technological barriers which have been detected during the test. This technology means Roche delegates can communicate in an engaging manner, at anytime and anywhere. From here, Roche Australia is working to strategise on how best to maximise the value of this technology.

TMJ: Does Roche have any plans in Second Life or other virtual worlds for the future?

Libby Day: The R.I.S.E. U.P. initiative is currently being piloted in Second Life and future plans for the initiative will be confirmed once it has been tested and evaluated.

Upcoming events at R.I.S.E. U.P

For those wanting to find out more or to enjoy some of the activities going on in coming weeks, here’s the details:

Until Saturday 24 October: Robin Roar, a R.I.S.E. U.P ambassador and Second Life expert, will be available to answer any questions you may have about R.I.S.E. U.P. and take you on a tour of the facilities. AEST: Tues‐Sun, 12:00‐17:00. Second Life time: Mon‐Sat, 05:00‐10:00.

Tuesday 27 October – Professor Jeffrey Szer, Clinical Haematologist at the Royal Melbourne and Western Hospitals in Australia, will hold a brief seminar on lymphoma signs and symptoms in the Auditorium. Professor Szer will be available to answer any questions R.I.S.E. U.P. visitors may have. AEST: 14:00. Second Life time: 21:00.

There’s also some music events going on – check out the details on R.I.S.E. U.P itself.

The Sum Up

As a health professional myself, I’ve long had a passion for using a range of methods to get crucial health information disseminated within the community. VIrtual environments are no exception to this, and given their growth, initiatives like this are key early steps. Skeptics may point to a lack of clarity around outcomes versus the cost of implementation. That tends to miss the point to a large extent. As Professor Szer stated: it’s consumers who are driving the momentum in the use of social media for health information. If companies like Roche Products are going to engage in brand recognition exercises in Second Life, I can’t think of a better way for them to do so.

Finally, the machinima created for the project gives a nice summary of R.I.S.E. U.P’s intent:

Check it out in-world

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Anna’s story:

• Anna noticed a large lump above her collar bone in late September 2007 and was initially advised to have it removed for cosmetic reasons
• However, five weeks later, Anna was diagnosed with Hodgkin’s Lymphoma
• Anna was not prepared for this, as she was initially told she wasn’t at risk of a cancer diagnosis
• She found it particularly difficult to tell her husband and four children about her diagnosis, as her family is very close
• Later that week, Anna underwent blood tests, a CT scan and a surgical biopsy. She was soon admitted to Cabrini Brighton Hospital and found herself in intensive care following an anaphylactic reaction to one of the anaesthetic agents. She was unconscious for over an hour until the medical team were able to revive her
• Following surgery, Anna was official diagnosed with Follicular Lymphoma and her diagnosis was a shock. She felt physically and emotionally exhausted and found herself in a surreal state
• Anna’s treatment consisted of twelve weeks of chemotherapy and a targeted biologic therapy. Throughout the treatment, she felt 100% supported by her family and a group of great oncologists
• On the ninth week of treatment, Anna’s oncologist informed her that the treatment was successful and she was cancer free
• Anna has now officially been in remission since April 2008 and she is a proud wife, mum and grandmother

Trademarking and educators: Linden Lab responds

As reported yesterday, there’s been some activity around the use of the ‘SL’ trademark, with Australian educator Jokay Wollongong receiving a takedown notice. I shot through a few questions to Linden Lab on the issue, and Pathfinder Linder has formally responded. So as promised, here’s Linden Lab’s full right of reply:

Lowell: What was the impetus for LL tackling Jokay’s Wiki specifically?

Pathfinder: Jokay’s Wiki is a wonderful educational resource for the Second Life community, and Jokay organizes incredibly thoughtful and informative conferences about education in Second Life.

Some Lindens were recently invited to participate in a conference that Jokay was organizing, and we wanted very much to accept and show our support for Jokay and all the amazing work she’s done for the community. We were concerned, though, that the name of her blog is “Second Life in Education” and that her uses of our trademarks do not comply with our policies and create confusion about her blog’s relationship with Linden Lab.

We realize now that we poorly expressed our concerns by sending her an email from our trademark team, and that we should have reached out more personally to such an important contributor to the educational community. I (Pathfinder Linden) did speak to Jokay inworld after we sent her the email to explain to her why it’s so important for Residents to respect our trademark policies. However, in hindsight, this should have been the first step in our process.

Lowell: Does LL see it’s in its interest to issue takedown notices to educators showcasing one of SL’s strengths (i.e. it’s power as en educational platform)?

Pathfinder: We have great respect for the work of Jokay and other educators in Second Life. We’re also committed to increasing awareness of intellectual property, as we said in our recent Content Management Roadmap, through improved policies and outreach to the community. When we get in touch with Residents about improper uses of intellectual property – whether it be the intellectual property of other Residents, companies outside of Second Life, or Linden Lab itself – it’s nothing personal. It’s simply what we must do to help protect intellectual property.

Lowell: How much confidence should educators have that further trademarks won’t be registered, leading to a further change of landscape that can’t be forseen?

Pathfinder: When choosing a brand name or name for your website or domain name, it’s good practice to check that you are not using another person’s trademark or brand name. Trademarks do not need to be registered – so it’s best to search the web as well as trademark office records, and to consult a trademark attorney if you’re uncertain. This good practice is called “trademark clearance,” and it protects against your having to make a name change down the road.

Pathfinder: In this case, both Second Life and SL have been Linden Lab trademarks since we first started using them for our virtual world many years ago. To help promote awareness about proper use of our trademarks, especially for Residents unfamiliar with trademark clearance, we updated our trademark policies in early 2008, providing additional information and examples. We have also been reaching out to Residents about our trademark policies.

Lowell: How would you respond to claims that actions like this provide further motivation for people to move to other grids or platforms outside of SL?

Pathfinder: Intellectual property rights are part of what makes Second Life unique and compelling, and we’re committed to supporting a community that respects each other’s intellectual property. Although making changes in response to intellectual property complaints can be frustrating, it ultimately makes our community stronger, more aware and respectful of each other’s intellectual property, and a more desirable place for content creators and content consumers alike.

==

Over to you – is Linden Lab’s position a reasonable part of protecting intellectual property rights or an example of brand protection at the expense of community?

Update: Tateru Nino at Massively has a follow-up piece with some views of educators on Linden Lab’s response to the issue.

Trademark protection gone mad: Linden Lab takes aim at educators

sl-wikispacesI’ve had the pleasure of having a chat to Jokay Wollongong in RL on one occasion, and hope to again in the future. I was more than aware of her work in Second Life prior to that catch-up, but only then did I realise her passion for the work she does. Sure, it’s part of making a living but it’s also a lot more than that – she is fundamentally driven by seeing the outcomes virtual environments can provide in education. In that, she’s no different to hundreds of other educators in Second Life.

That’s primarily why I’m gobsmacked and somewhat angry at a move Linden Lab has made, as reported by Tateru Nino over at Massively. Essentially, Jokay’s use of the URL sleducation.wikispaces.com has come under attack by Linden Lab, who’ve asked Jokay to take it down because of the use of ‘sl’ in the URL. As Tateru Nino outlines:

Under the Lanham Act, which controls the registration, usage and control of trademarks in the United States of America, Wollongong’s usage appears to fall squarely under nominative fair use, and thus legally unable to be counted as dilution of Linden Lab’s trademark which finally saw registration on 22 September this year.

Aside from the questionable legalities, I just can’t get past the apparent futility of issuing a takedown notice for a wiki site devoted to showcasing some of Second Life’s main strengths.  Sure, I can understand protecting a trademark makes exceptions difficult, but this has the whiff of a scorched earth policy. To that end, I’ve contacted the ever-helpful Pete at Linden Lab to get his thoughts on four specific questions:

1. What was the impetus for Linden Lab tackling Jokay’s Wiki specifically?

2. Does Linden Lab see it’s in its interest to issue takedown notices to educators showcasing one of SL’s strengths (i.e. it’s power as en educational platform)?

3. How much confidence should educators have that further trademarks won’t be registered, leading to a further change of landscape that can’t be forseen?

4. How would Linden Lab respond to claims that actions like this provide further motivation for people to move to other grids or platforms outside of SL?

Linden Lab deserve full right of reply and they’ll certainly get it (Update 2: you can read their response here).  My guess is that the takedown was instigated by Linden Lab legal people without a lot of consultation with others. Time will tell. I also had a brief chat to Jokay in-world late this evening, and although insistent on keeping positive about things, she made one key point that sums up the senselessness of this decision:

I’ll also be working to consolidate and publish my research on other platforms and will seek to diversify the wiki.  In the end all of this only strengthens my desire to establish presence in a broader range of virtual worlds, and we’ll be working on that over the coming months.

Then again, expanding the outcomes derived from Second Life into other platforms can only be a good thing. Perhaps it’s been Linden Lab’s intention the whole time 😉

Update: Jokay has posted her thoughts in more detail on her blog

Dark Siren: Part 5

Dark Siren CoverIt’s time for the final part of the Dark Siren serialisation. This takes the story up to the Chapter 10. Don’t forget you can see Part 1 here, Part 2 here, Part 3 here, Part 4 here.  If you like what you read, please do support an up and coming author and buy the full book as a PDF here for only US $7.95. Payments are accepted via PayPal or credit card.

A big thanks to Clifford Wycliffe for letting us run this serialisation. It’s a novel deserving of success and I have no doubt that’s just what it’ll achieve.

Chapter 9

Nez took of his jacket and hung it around the back of his chair. Learning to play Avataria like an old hand felt like a daunting task, and it was. One redeeming factor was that thousands of new residents were joining Avataria every week, so provided he could master the basics he shouldn’t stand out too much from the crowd. On the other hand, his aim of joining the AvPost as a freelancer wouldn’t succeed if he failed to persuade the Editor that he had a good working knowledge of the place and some new angles on stories about the citizens. He was also acutely aware that if he posed as a journalist he would have to write and converse lucidly. Then again, he could always say he’d worked for Hello! magazine.

Lauren’s first outing seemed to be going well. Once Nez had mastered the use of the page up and down keys to propel her around, he began to relax and enjoy himself. The first thing he noticed was that there didn’t seem to be too many other avatars around, although what few there were certainly reacted positively to Lauren’s seductive sashay. On Nathan’s advice he visited a few clubs, although these too appeared to be mostly empty as it was too early in the day for serious business both in the U.S. and Europe. Hardcore clubbers rarely surfaced before 11pm.

After several hours had elapsed and Nathan hadn’t returned, he ambled down the corridor in search of something to eat. Just off the Nursery he found what he was looking for, although it resembled a small boutique café rather than the institutional canteens he was used to.  The young man behind the counter was just shutting up for the day, and cheerfully offered Nez what food was left: sushi, zucchini, tofu, brown rice and a black bean salad, all washed down with organic orange juice or herbal tea. Nez grimaced, but took the free food over to a corner table where he’d spied a copy of the San Francisco Chronicle.

Lunch over, on his way back to the room where he and Nathan had been working he was met by Bremer.

“Frank, there you are. I came down to see how you were getting on. I’ve got everything that you asked for.”

The two men carried on to Bremer’s office, where some more coffee was ordered and the door securely closed. Bremer settled back in his chair.

“This is one aspect of my job that I really hate. No disrespect to you Frank, but the thought of all this information on our own citizens being mined by the agencies gives me the creeps. Sure, our country must be protected, but do we have to totally undermine our civil liberties in the process? Your case has merit, but some of the requests I get here are glorified fishing trips. Anyway, lecture over. Here it is.”

Bremer passed over a CD to Nez and continued, referring again to his notebook.

“You realise that we don’t ask for street addresses, so the only real way you can get an accurate fix on those names is by tracing their credit cards. IP Addresses are useful, but aren’t really enough by themselves, and in any case some of the griefing fraternity use anonymisers.”

Nez interrupted: “I understand how anonymisers hide the IP addresses, but what in God’s name is a griefer?”

Bremer laughed. “I can tell you don’t play computer games on the net. A griefer is usually a player who doesn’t stick to the rules and gets pleasure from messing up things for everyone else. Don’t you remember the Avataria property developer and the flying penis affair? That was in all the papers.”

Nez shook his head. “Don’t tell me, I don’t want to know.”

Bremer continued: “OK… as I was saying… on the CD you’ll find detailed chat logs, but don’t get too excited – we only keep these for two weeks so they may be of limited use. You’ll also find printouts of their public profiles which you may have already, plus the date when they first logged on.”

“First of all – Ariana McDowell, the Avataria alias of your villain Kyrylo. A big let-down. As you thought, he disabled the chat logs so there’s no information there, and the email address amcdowell@hotmail.com is, well, just a Hotmail address. He gave his real name as Ann Doe, and the only thing we can say with certainty is that she befriended Carmen Verne on November 7th last year and Menuti a few days later. She did seem to be into BDSM though. There’s a bondage group called Hellfire Inc. to which she, Menuti, and interestingly, the AvPost Features Editor Roxy Ryder belong. But all the activity on Ariana’s account stopped on the day of the Sydney raid you mentioned.”

“Second – the boys Ginger Stallion and Blow Dailey. As you correctly inferred from their profiles they’re in-world male escorts, and judging from their email addresses are students at UCLA in real life. The groups they’ve listed in their profiles give an indication of where they usually hang out: gay bars and BDSM parlours. On the positive side their credit card numbers are on file.”

“Now. Our friend Mr. Menuti has an email address at Yahoo, which is a little odd when you consider he’s supposed to be an executive. Joined in 2005, no credit card information at all, and when he logs in he rarely strays beyond the AvPost offices and a skybox in a residential sim called The Garden of Lust. He’s an advertising manager, but he never seems to visit potential clients. I have to say this is unusual behaviour, especially with rusted on business types.”

“The fourth name – Carmen Verne, the Editor of the AvPost – has been doing the job for two years, and she’s been a resident for as long as Menuti. No mystery about her real life name – Melissa Thurmann – she’s got credit card info on file and there’s even a real picture of her in her profile. I’d say she’s kosher.”

“What about her colleague, Roxy Ryder?”

Bremer glanced down at his notebook. “She’s been in Avataria for over two years, and spends all she earns at the Post on clothes. According to the info on file, she’s Roberta Harding with an email address at a community college in Houston, Texas.”

“Now we get to the interesting bit. I’ve been doing a little detective work here.”

Nez leaned forward in his chair in anticipation.

“There is another name – Joss Guest – which appears in the friends lists of both Ginger Stallion and Blow Daley. Nothing unusual, you might say. Could just be a regular client/friend/relative – whatever. Well, it could, but not with a real owner called Jack Gallagher.” He paused for effect.

“Senator Jack Gallagher, you mean?” said Nez, trying to sound unconcerned and neutral.

“Yeah. And how do I know it’s Gallagher the Democratic Senator and not any old itinerant Irishman?”

“Tell me.”

“Because three months ago, Senator Jack Gallagher became the first major league politician to set up his campaign office in Avataria. You must have read about it in the press.”

“Yes, I did.”

“Now he was given dispensation to use his own name to log into Avataria with – a $1000 privilege he paid for with a credit card. He certainly didn’t use the name Joss Guest, and he filled out the application form online like anyone else. So when I saw that name I went back through the records and checked. Not only are the credit card numbers the same, but so are the email addresses: jackgallagher@globelink.com.”

Nez digested this information silently, instantly aware of the implications and repercussions that could ensue if it became public knowledge. Bremer however was ahead of him.

“I know, I know. You don’t have to say anything. My lips are sealed. You and I are the only people who know about this so far. Of course I can’t vouch for our criminal friends.”

Nez let out a long low whistle. “Boy oh boy,” he said finally, “if this is going the way I think it is, the whole lid could be blown off the race for the Democratic nomination.”

“Absolutely. Not to mention the whole electoral process. Unless there’s an innocent explanation. I suppose that’s always possible.”

“Possible, but not very probable. If Gallagher happens to be some kindly old relative of Blow Daley’s mom, why wouldn’t he pick up the phone rather than communicate in that convoluted way? It wouldn’t make sense.”

“No. Perhaps not.” Bremer had placed the tips of his hands together and was staring out of the window, lips pursed.

“So is that it?” Nez suddenly became businesslike.

“Uh… Yes, I think so. I’ve recorded all the IP addresses of the computers used by those names, also a list of credit card numbers – they’re on the CD – and backdated the entry into Avataria that shows up on your profile. That will help when you talk to Carmen and make sure you’re taken seriously. Newbies have no status at all.”

“Martin… I really appreciate your help on this. May I call you if I have any more questions?”

“Of course. And I wish you the best of luck. Here, let me show you out.

Chapter 10

San Jose, CA.  26 January 2008 : 6.05am PST

It was still dark when the phone rang the next morning. Nez had just fallen into a deep sleep, having spent most of the night tossing and turning, unable to stop thinking about Gallagher and Kyrylo and the avatar they apparently shared. His hand groped blindly for where the phone should be. It was Everett on the line, and judging from the number in the LED window on the handset he was still at home.

“Frank?” the tone of voice was sharp.

“Cameron? What the fuck do you want? It’s six o’clock on a Saturday morning for Chrissake!”

Everett ignored the outburst.

“Things have moved on since we last spoke. There is now a joint operation in force between the FBI and the AHTCC – that new hi-tech crime agency downunder. So I want you to pack your bags, get down to the office as soon as you can and file a report on everything that Bremer told you yesterday. You’re booked on a flight to Canberra tonight.”

“Canberra? Canberra Australia, you mean? Why me? Why Australia? From what Bremer told me the action’s all at home,” said Nez bad-temperedly, now completely wide-awake.

“Maybe it is, maybe it isn’t, but the Feds want Kyrylo ASAP and the Aussies have already screwed up. They want you there on the ground to help catch him.”

“Have you cleared this with Rod Finlay?

“Frank… it was Finlay who wanted you to go. We both agree your skills will come in useful.”

“Kyrylo’s Avataria communications weren’t coded.”

“Don’t argue with me Frank…”

“I’m sure the Aussies have analysts and internet specialists too, you know.”

“That’s not the point. Do I have to spell it out for you? With your background and inside access to Avataria management… “

“All right Cameron. Keep your shirt on. I’ll discuss this with you later.”

Nez replaced the phone and mouthed a silent ‘Goddamn’ at the wall. He swung his legs out of bed and headed for the bathroom and the shower. What game was Everett playing now? From the sound of them, Simon Austin and his team were more than capable of bringing Kyrylo in on their own. Maybe Finlay knew more than he was telling Everett. His thoughts turned to Gallagher. Should he mention Bremer’s detective work in his report? On balance, no – let Everett sweat a little longer. If he didn’t know about Gallagher already, another few days wouldn’t hurt.

He quickly dried himself and shaved, then went back into the bedroom to dress. What was the climate like in Canberra this time of year? Hell, he didn’t even know what season it was – the southern hemisphere summer? Jeez – why did every conversation he had with Everett put him in such a bad mood? He wrenched a case from a shelf in the closet and irritably packed it with his passport, clean summer clothes, shaving gear and a few toiletries from the bathroom. He was just about to go down to the kitchen when he had second thoughts.  Dropping the case at the top of the stairs, he instead went across to the spare bedroom that he kept as an office to carry out his ritual morning prayer to the White Dawn.

Ten minutes later he retrieved the case and carried on downstairs to the kitchen, feeling in a much more positive mood. The American way of solving problems through argument and analytical process had its advantages, he knew, but somehow he’d always fared better with k’é, the Navajo spirit of peace and harmony, gone for the most part these days. The calming effect of those ancient rites his father had passed on to him never failed to surprise, even though in all other respects he had completely given up any semblance of living the traditional lifestyle. He stirred a teaspoon of instant coffee into a cup of boiling water and cursed when the fridge failed to yield any drinkable milk. He lit up his first cigarette of the day and thought about what he had to do and whom he had to notify before leaving for Australia. Too early to phone Alex and Julia, he’d do that later from the office. So apart from them, the depressing answers were 1) nothing much, and 2) nobody.

The Virtual Worlds Story Project: HIV/AIDS

The Virtual World’s Story Project (TVWSP) is a partnership between Jena Ball (SL: Jenaia Morane) and Marty Keltz (SL: Marty Snowpaw). We’ve previously covered one of their other story quests and they’ve certainly been prolific in the health and education field.

Their latest project is focused on HIV/AIDS and is titled The Life and Times of Uncle D, which you can get a taste of in this four-minute summation:

This week sees the in-world launch of The Life and Times of Uncle D. It’s occurring on the 1st October at Noon SL time, which is 5am on Friday the 2nd October AEST – you can find out more info here on the TVSWP site.

It’s another example of the power of machinima, and the virtual environments they’re created in, to assist in providing meaning to real world issues.

(For those interested in the use of virtual worlds in sexual health education or in health more broadly, don’t forget to keep an eye on sister-site Metaverse Health.)

Dark Siren: Part 4

Dark Siren CoverIt’s time for part four of the Dark Siren serialisation. You can see Part 1 here, Part 2 here, Part 3 here, and if you like what you read, please do support an up and coming author and buy the full book as a PDF here for only US $7.95. Payments are accepted via PayPal or credit card.

Chapter 7

Instead of going back to his office, Nez headed to the courtyard for a smoke. He sat on a wooden bench in the afternoon sunshine and studied Everett’s folder. There were contact details of the main players: the FBI’s rep in Canberra, James Whitman, Wayne Chapman from the Australian Federal Police, and Simon Austin of the AHTCC – a new high-tech crime agency he hadn’t heard of. The next page contained a list of the four Avataria names Kyrylo had been in regular contact with: Carmen Verne, Alan Menuti, Ginger Stallion and Blow Daley.

Stapled together was a scanned copy of a standard NSW Police evidence log – a long list of items that had been seized in the raid including the contents of the laptop. A number of things caught his eye – the presence of Steganos software, an article from the political e-zine Salon.com about Senator Jack Gallagher, and a memo from Simon Austin noting the possibility that a certain Joss Guest was another of Kyrylo’s avatars.

The use of Steganos was kind of ironic, he thought. Developed initially to foil hackers, it was now being used by them. He knew the FBI were concerned that they were intercepting fewer and fewer communications between Druzhba operatives, but far from meaning that they were doing less business, this actually suggested that they were using a new way of communicating each other without being tracked. Steganos could insert encrypted files into all sorts of files including bitmapped images – one of the formats used by thousands of Avataria residents to take screen snapshots and pass them around.

Back in his office, Nez checked his watch and picked up the phone to call Canberra. An assistant answered, but Simon soon came to the phone. Nez introduced himself.

“I’ve been asked to call you about your interest in Avataria.”

“Are you with the FBI?”

“We work with them.”

“You know about the raid, then?”

“I’ve just read the stuff you sent me on Kyrylo. Interesting reading. We have a history. So what do you want to know?”

Simon came straight to the point.

“I’ve been logging on to Avataria and some other online games for several months in connection with an Al-Qaeda inquiry. That didn’t go anywhere, but we’re taking Avataria seriously as a potential criminal medium for money laundering, identity theft, communications channel – you name it.  When we busted Kyrylo’s office we found a laptop with a Avataria viewer. There was evidence of credit card scams and identity theft of some of Avataria’s Australian residents. Would that ring any bells with you?”

“Bet your life! Before Kyrylo skipped to Sydney he was into the same sort of scams in LA, but the Bureau could never pin anything on him. I didn’t know he was doing stuff in Avataria, though. That’s a new development.”

“Once the raid threw up the link, I went online,” Simon continued, “and checked out all the avatar names on Kyrylo’s viewer. I’ve sent you the list of them: Carmen Verne runs an in-world newspaper, the AvPost, and Alan Menuti is its Advertising Manager. But it’s Ginger Stallion and Blow Daley who interest me – particularly in the light of that Salon article on Jack Gallagher. They’re rent boys.”

“With those names, could they be anything else?”

Simon laughed. “They’re not monks, that’s for sure.”

“So what are you saying? That Jack’s been playing away from home in a virtual gay bordello?

“Not exactly. But isn’t he the great white hope of the Democratic Party in the next Presidential election?”

“You wanna be careful, using that phrase in American politics.”

“Great white hope?’

“Yeah. Do you know what it means?”

“Sort of…”

“I’ll take that as a ‘no’ then.” Nez laughed.

“Tell me.”

“It was a play, then a film… the story of a successful black boxer that a racist society wanted to bring down… with one of their own.”

“Hence the term, Great White Hope?”

“Yes.”

“So not applicable to Gallagher?”

“Not really… but I know what you mean. Let’s just say that Gallagher’s the frontrunner.”

“I don’t want to sound alarmist, but given Kyrylo’s background…”

“Mainly fraud, forgery and extortion,” said Nez, “but so far no blackmail.”

“There’s always a first time.”

“So how can we help?”

“I’ve been told to catch Kyrylo. As you can imagine the federal cops here aren’t exactly happy with a heavy duty crim like him on the loose.”

“I thought the Bureau gave you a tip off where to find him.”

There was a slight hesitation on the other end of the phone.

“They did, but he got away.”

“Got away?”

“The place we raided had an exit we didn’t know about.”

“Surely the regular cops will catch up with him sooner or later?”

“Maybe, but I’m not holding my breath. I reckon the best chance of finding him is through Avataria.”

“Tracking him when he next logs in, you mean?”

“Possibly, although we think he may have more than one avatar. I think we should try to trace those other guys.”

Nez leant back in his chair and put his feet up on the corner of the desk. “You seem to have made some progress already.”

“I’ve gone as far as I can online. I’d guess that all those avatars on Kyrylo’s contacts list are American citizens. I can’t trace them from here – that’s a job for the FBI.”

“You may be right,” said Nez. “but first you’d have to find out who the avatars belong to.”

“Could you lean on the Avataria management?”

“The CEO’s an old friend of mine. I’m hoping I won’t have to.”

Martin Bremer answered the phone with characteristic energy.

“Frank! What a surprise! Good to hear from you… how’s life at No Such Agency?”

“Bugging you all as usual,” said Nez good-humouredly, used to wisecracks about his old employer’s legendary obsession with secrecy. “But you’re out of date. I’ve moved on.”

“How come?”

“It’s a long story. You know the current administration’s love affair with public-private partnerships. I’m still technically with the Agency but I’m on attachment to one of their contractors.”

“Is that so? Funny, only the other day I was reading about you wiretappers being privatised.”

“Martin,” said Nez, “I’ve got a favour to ask. We think some very bad people are using your game for all the wrong reasons, and we need your help to stop them. I’ve got some names I’d like you to check out, and I want to come over tomorrow to get me set up in-world with a fancy avatar.”

“No problem. I’ll do whatever I can. I’ll ask Nathan, one of our guys, to help you  – he’s a whiz with avatars.” Then casually, “Do you have a warrant?”

“I’d like to keep this unofficial for the moment, Martin. Are you comfortable with that?”

“Sure… as it’s you, but do remember if it comes to court…”

There was the tiniest hint of alarm in Martin’s voice, Nez could tell. Come to think of it, he was alarmed as well. Why had Everett wanted it kept hush-hush? These weren’t terror suspects, they were almost certainly ordinary Americans. Was Everett holding something back? That was a no-brainer – he was such an obnoxious son of a bitch, secretive and always covering his ass… if push came to shove, he would deny all knowledge.

“Yeah… I know. 9.30 tomorrow morning OK for you?”

“You know where we are.”

On his way home, Nez pulled off the freeway and stopped at his local mall to get a takeaway dinner from his favourite Chinese eatery. At this time most shops were deserted and the bookstore next to the takeaway was just about to close. On impulse, he went inside and started browsing the computer gaming section. One title jumped out at him: ‘Life and Love in Virtual Worlds’. He thumbed through the pages; not all of it was relevant to Avataria, but there were some promising chapters on sub-cults, cyber prostitution, how to conduct online business, and, much more relevant to his present frame of mind, virtual speed dating. He took it to the cash point and paid, picked up his Singapore noodles from next door and headed home on the freeway just as the light was beginning to fade.

Chapter 8

San Francisco Bay Area, CA. 25 January 2008 : 9.35am

The offices of Avataria were located just off the Mountain View-Alviso Freeway with an attractive outlook over the County Park. Nez pulled into the shiny new complex a few minutes after the designated time and walked the few yards from the visitors’ car park to the main entrance. The sun was shining with the steely brilliance of a Californian winter. For the first time in months he felt a spring in his step – he was looking forward to catching up with Martin and sniffing around his virtual empire.

As he approached the building he couldn’t help noticing the Porsches, Jaguars, and other exotic marques parked in the executive bays on the other side of the walkway, which he guessed was the designated domain for the staff. The building was long and low in an almost Japanese style, with a shallow moat on either side of the entrance. The whole effect would have been of stylish, restrained opulence had there not been life size figures of a male and a female avatar in garish outfits on either side of the entrance steps. Disneyland had a lot to answer for. Nevertheless, he made unfavourable comparisons with his own seedy workplace, a far cry from this and the glass-and-chrome extravagance of NSA Headquarters at Crypto City. For a brief moment his ebullient mood left him and he felt quite depressed.

The glass doors opened automatically, but instead of revealing a conventional lobby with a receptionist and a desk there was a large circular area painted brilliant white, vaguely resembling a Star Trek teleport. A hi-def plasma monitor faced him, set into a curved teak panel set well forward from the back wall. Below and in front of the screen was a highly polished teak surface with a built-in keyboard and screen for checking emails, a few pens and notepads and a cordless telephone. On either side of the room were more screens showing constantly changing panoramas from Avataria, but more surprising were the seats: four beautifully made garden swings in the same teak as the TV wall panel, upholstered with exquisite Thai silk cushions. The subdued but distinct tones of Gamelan music could be heard issuing from hidden loudspeakers.

As he approached the screen flickered into life. An attractive female avatar vaguely reminiscent of an Asian flight attendant appeared and smiled as he approached:

“Good morning Mr Nez, how are you today?”

The voice was synthesised, but he could hardly tell. Stifling his astonishment, Nez replied coolly that he was good.

“You’re here to see Mr Bremer, I believe? He is expecting you, will you take a seat for a minute please?”

The avatar continued to smile, but in a slightly vacant way. Nez half expected her to fold her arms behind her head and pout like many Avataria women with custom animation overrides did when they were conversing.

He sat down nursing his briefcase on one of the swings, which gave a slight creak as he rocked gently backwards and forwards. He had to admit he was impressed, although he wondered how the avatar receptionist would greet a visitor who wasn’t on the database of the face recognition software. Default to ‘Good morning Sir/Good afternoon Madam’ perhaps, though determining sex based on CCTV data might be risky, he thought with a wry smile.

“My, what a long time it’s been. Eight years?” Martin Bremer was standing in front of him, right hand extended in welcome.

“Martin! I was miles away. You’re looking as fit as ever. I was just admiring your receptionist.”

“Oh… Maya? She’s cute, isn’t she?”

Bremer led the way behind the teak wall into an airy open plan room decorated in primary colours with large north facing skylights. It couldn’t really be called an office. In one corner was a group of young men and women clustered around some monitors on a bench, in another an arrangement of squashy sofas around a couple of plasma screens, and in the middle where the nearest thing to conventional work stations could be seen, Nez observed two small dogs lying asleep on an old blanket. On the right was a mezzanine level punctured by a fireman’s pole that terminated underneath in a heap of bright yellow plastic cushions.

“Love the fireman’s pole.”

“It’s the nearest thing we could get to a teleporter,” Bremer said with a laugh, nimbly stepping over a Segway personal transporter someone had abandoned in the middle of the room.

“Toys for the boys?”

“We call this the Nursery,” said Bremer without a trace of irony in his voice, and turning left passed through some double doors into a wide corridor. Here the atmosphere was more corporate, with several small glass-walled offices on one side and computer rooms on the other. Bremer’s office was at the end, sparsely furnished in the quasi-Japanese style of the building’s exterior. They both settled into easy chairs away from the desk and Martin called an assistant to provide some coffee.

“How’s the lovely Eva? Are the kids still at high school?.”

“Yeah. Alex is in Year 10 and Julia wants to do a gap year teaching kids in Africa when she finishes next year. Eva and I aren’t together anymore, by the way.”

“I’m sorry to hear that. I presume that she got custody?”

“Yeah… well… life goes on.”

“You’ve got a list of those names for me, I assume,” said Bremer, tactfully changing the subject. He pulled out a small notebook from his inside jacket pocket and produced a pair of half-moon reading spectacles, “so what would you like to know about them?”

Nez handed over Simon’s list of avatars and detailed his requests: the names they signed up with, credit card information, chat and Instant Message logs, IP Addresses, and a list of ‘friends’ of each of the names and any records of whom they might have met online.

Bremer dutifully recorded all this in his notebook, then looking at Nez over the top of his glasses said, “I’m willing to do all this off the record for you, Frank, but I have to say this: until the day Congress legalises all this eavesdropping you might have a problem getting any court convictions without a FISA warrant.”

“You’re right,” said Nez, “but this directive comes from above, and I don’t really have any say in it.”

Bremer shrugged.

“Now. How else can I help? You want to go into Avataria undercover?” He laughed. “I almost said just like all the others.”

Nez smiled. “Well, look at it this way. I’m not exactly your typical Avataria demographic, am I? I need all the help and advice I can get so I don’t raise any eyebrows.”

Bremer continued to look over his glasses, but made no comment.

Nez continued: “We can only do so much with electronic snooping. This guy Kyrylo is already wanted by the Feds for a whole bunch of serious crimes, plus we think he may be up to something even more sinister. There may even be a political angle to it. I’ve gotta to go in there and do some old-fashioned investigating.”

“OK. But let me assure you of one thing. There is no typical Avataria demographic. Not really. It’s not just a game for students and computer geeks. You’ll be surprised to know that over 40% of our residents are over 35 years old. The way things are going in a few months’ time you’ll be just about average. And here is a statistic that might interest you: 27% of the women in Avataria are really men! Isn’t that something? I can’t remember how many gals are playing guys. Far less, I’m sure.”

“So it’s all about roleplay, then?” Nez was fascinated.

“Yeah. Roleplay… sex… and money. The usual elements of the human condition. Why would it be anything else?”

“Fertile ground for carpetbaggers and sharks with an eye to the main chance, then?”

“That too. It’s still caveat emptor out there…” He put his notebook away in an inside pocket and stood up. “OK… let’s go find Nathan.”

Bremer led the way out of his office to a technical area off the main corridor. In one of the cubicles a young man with a shaved head and an earring was scrolling through some code on a large plasma screen.

“Frank, I want you to meet Nathan King. He’ll take you through the basics of downloading the Avataria viewer, logging in, exchanging money, teleporting, and communicating with the residents. I’ll catch up with you later… have fun.”

Nathan was a bright Jamaican-British ex-pat from South London. He waved Frank into a seat next to him and typed away on his keyboard launching some 3D software. A few more strokes and a glamorous looking avatar appeared standing on a small plinth.

“OK… you’re the geezer who wants to go into Avataria as a chick, yeh?”

Nez nodded in affirmation. Bremer had recommended a female avatar as it was easier to talk to both male and female residents. He’d also hinted that if Nez wanted to get into the AvPost, a woman would be more likely to succeed as some of the management listed lesbian predilections on their profiles.

“This is Lauren Falmer. Tasty bird, innit?” He pointed to her luxurious shock of blonde hair. “Took me bleedin’ ages to find that ‘air. Now, before we start, have you played with Avataria before?”

Nez shook his head. “Not really. My daughter used to play it and showed me the basics.”

“You’ve gotta understand that some of the residents are very observant. Especially the ones who’ve been there a few years like the girls at the Post. Which is where you want to go, right? A lot of blokes who try to pass themselves off as women make some really basic mistakes. Like giving their avatars enormous tits for a start. Another dead giveaway is coming on too aggressive.”

Nathan paused, and revolved the camera around his creation. He glanced at Nez.

“So my advice is, don’t get too technical and always compliment the chicks on their outfits and hairdos. Believe me, it works a treat.”

“Avataria supports the Equal Rights Amendment, I take it?”

“Not wiv you, mate.”

“Never mind.”

Nathan continued undeterred. “Now, Have I explained lag to you?”

“No.”

“You won’t get it here, ‘cos the computers are fast and you’re not going through the internet. But if you was to play on a slow connection, or in another country, you’ll get lag.”

“Which means?”

“That your av will take a few secs to respond. So you’re tapping away on the direction keys and Lauren’s not doin’ nuffink. So you keep hitting the key and she suddenly takes off… can be quite awkward.”

“In what way?”

“Well, climbin’ stairs is the usual one. Mind you, if it was me I wouldn’t bovver wiv stairs in Avataria at all. Too much trouble. That’s wot teleporters are for.”

“Then why have them?”

“The punters want ‘em. Reminds ‘em of home or somefin’. I dunno, you tell me.”

“Punters?”

“Residents, customers, players, wotever… I calls ‘em punters.”

Nez couldn’t resist another dig.

“It’d be so much easier without the punters, wouldn’t it?

“You’re telling me.”

After explaining the options available to enhance Lauren’s movements and expressions, Nathan switched seats and let Nez try his new character out. He urged him to experiment with the everyday routines of changing Lauren’s clothes, adding animation overrides and walking without bumping into walls.

“You know there’s voice communication, dontcha? Not many people use it – they’d give the bleedin’ game away… know wot I mean?” He chuckled, and looked at Nez knowingly. “So if anyone asks you to talk to ‘em, say you ‘aven’t got a mike.”

Nez nodded, totally engrossed in propelling Lauren through a landscape of Gothic castles, California bungalows, night-clubs and shopping malls.

Nathan continued, “Okay, you seem ‘appy… I’m going off to do summink else, but here’s some places you should check out, yeh?” He pointed to a printed list next to the keyboard. “Visit a night club, go dancing, chat to people, get the ‘ang of the place. Then I’ll come back and test ya. Let me know if there’s anyfink you don’t understand.” He flashed a broad smile revealing a row of gleaming white teeth and a stud through the centre of his tongue. “Just keep off the cyberbonking, yeh?”

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