Coldwell Banker Australia’s non-presence in Second Life

I came across a press release dated August 23rd from Coldwell Banker Australia, touting its win of an innovation award, partly for its Second Life presence. To quote from the press release:

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COLDWELL BANKER’S USE OF ONLINE VIDEO AND ENTRANCE INTO SECOND LIFE® EARNS “MOST INNOVATIVE FRANCHISE” TITLE

HOPE ISLAND,QLD. (August 23, 2007) – Coldwell Banker Australia is pleased to announce that Coldwell Banker Real Estate LLC has won the 2007 Inman News Innovator Award in the franchise category. The announcement was made at the Inman Real Estate Connect Conference in San Francisco, just one day after Coldwell Banker® made history by being the first national real estate brand to market a real home in the virtual 3-D world of Second Life. Inman News is a
leading independent real estate Web site and media news service.

Mr Alex Caraco, chief executive officer of Coldwell Banker Greater Australia said, “Coldwell Banker has a long and distinguished history of keeping up with customer’s demands in regards to property information and innovative forms of consumer control, this award recognizes that we have become “the next generation” real estate brand” Coldwell Banker entered the second phase of its involvement in Second Life recently when it unveiled a 3-D reproduction precisely matching the specifications of a newly constructed $3.1 million home in Washington, currently listed for sale by Coldwell Banker. Users can visit www.coldwellbankervirtualhome.com for immediate access to the “real world” home and to Second Life.

Previously, Coldwell Banker became the first national real estate company to open a virtual headquarters on Second Life and in March began selling 500 virtual homes to Second Life members.

“Second Life is a great example of our willingness to explore new channels,” said Charlie Young, senior vice president of marketing for Coldwell Banker Real Estate LLC. “We are gaining insight into the potential of 3-D as a marketing vehicle and learning how a tech-savvy consumer wants to interact with the brand prior to even contacting a sales associate.”
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Of course, Coldwell have been in SL since March but I thought I’d contact the Australian contact listed in the press release to ask what the Australian operation’s involvement was with SL. The response was:

“Coldwell Banker Australia at this stage is not involved in Second Life , the media release was an announcement of the brand’s initiatives.”

Here’s a perfect example of a subsidiary attempting to look innovative by riding on the coattails of a parent company. It’s one of those examples where there’s zero interest in engaging with SL residents and maximum interest in hyping the perception of innovation.

Interview – Kim Pasternak (Kim Flintoff)

Kim Pasternak is one of Australia’s passionate education users of Second Life and runs the AusSLERs site. We caught up via email to discuss education and more.

Lowell Cremorne:Tell us a little about your educational background

Kim Pasternak: OK. I started out with the sciences, Chemistry especially, when I first left school and for a variety of reasons found my way into Theatre and Drama. After graduating with a degree from Murdoch University I worked for several years in the entertainment industry. Along the way I helped create Class Act Theatre and so my interest in Education was resurrected. A couple of years later I started my Graduate Diploma in Education at Edith Cowan University (ECU). It was there my interest in Drama and Technology was stirred. I worked as a teacher of Drama (and English, Dance, Computing, even Early Childhood Studies) in State and Catholic high schools and undertook a Master of Education (also at ECU) looking at Drama and Technology: teacher attitudes and perceptions. I also began working as a casual tutor and lecturer in teacher education. When the M.Ed was nearly finished I was invited to apply for a position in the PhD program at the Creative Industries faculty at Queensland University of Technology. I’ve got less than a year to go until that thesis is submitted.

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Lowell Cremorne: What’s the topic of your PhD research?

Kim Pasternak: Like many thesis titles it’s long-winded and descriptive at the moment – Drama Teacher as Games Master: developing digital games-based process drama as performance. The basic idea is to take an extended educational role-playing form and blend it with online spaces. I want to see what happens when we extend a traditional drama form that is normally done with a focus on participation and simultaneously frame it as a performance – all mediated through an engagement with virtual spaces. I tell people it’s about Drama and Virtual Reality for the sake of ease. The output of the study is largely practical – I’m conducting 4 creative development cycles and the performances/workshops will form part of the thesis – only 40-50% will be written.

Lowell Cremorne: When did you first get involved in SL?

Kim Pasternak: Looking at my avatar’s birthdate it was November 17, 2005. I’d been told about it a few days earlier by some people at a conference in Melbourne – in fact, Lindy McKeown (Decka Mah) was also at that conference. Owen Kelly and Camilla Lindeberg from Arcada in Finland were there talking about their Marinetta project, they also referred to Neualternberg and my interest was piqued. I was already searching for possible technologies to use with my research project. At that time I was considering ActiveWorlds because I’d explored the possibilities and seen some exciting learning environments demonstrated by colleagues from AppState in North Carolina.

Lowell Cremorne: What are your recollections of those first few weeks using SL?

Kim Pasternak: Like most newbies I logged in without much of a clue about what to do – I was really just intent on finding the place Owen and Camilla had talked about. I found myself in this odd world that took a long time to resolve. I pretty much ignored the orientation experience and went searching straight away – the user interface was intuitive enough to let me clumsily get around. Like many newbies I also arrived with no understanding of the culture of SL and was terrified whenever another avatar appeared nearby. It was probably a week before I started talking to anyone. At that time there were relatively few users, around 150,000 from memory. And then I pretty much left SL while I got on with my study until about six months later when I got back into it with a clearer sense of what I was trying to achieve. By now, there were over a million registered users. The place had grown up and the interface was better and you didn’t have to look as hard to find things to do. This time I started to spend time playing with Kim Pasternak’s appearance, and took the time to learn the basics of building and scripting. I’m no whiz at either but can cope with some basic tasks.

Lowell Cremorne: Was the educational power of SL something that always seemed obvious or did you need to get to know it well first?

Kim Pasternak: Because of the context where I learned about Second Life I was always thinking about educational potential. I baulk a little at the idea of “educational power” but I could imagine possibilities from the outset and my current work is little changed form the original idea I had. I have however learned about the time it takes to create things and the great hurdles we have to overcome in convincing universities and schools about the possibilities. I negotiated for nearly 8 months with the network people at university before we could determine a workable and acceptable policy for how to engage with SL and other emerging technologies in a large institutional setting. I think we now have the basis of a very good approach to introducing and exploring new technologies. The educational and research communities have been a fantastic source of inspiration, information and guidance. The SLED and SLRL groups in particular continue to be the dynamic face of education in Second Life. The scope of educational projects is immense and growing daily.

Lowell Cremorne: What’s the most exciting learning application for SL you’ve seen? (SLURL would be great if you can provide it)

Kim Pasternak: There are so many exciting initiatives in Second Life it’s hard to choose just one. JoKay and Sean have a great listing of some of the more impressive projects. The NMC initiatives in running Symposia and other events has been a boon to developing knowledge about education in Second Life. Personally, being associated with some of the leading Australian SL educators continues to be exciting. Decka Mah and Anya Ixchel are both great colleagues and locally in the K-12 sector there are some interesting moves afoot. I started a website for AusSLERs. That’s the Australian Second Life Educators and Researchers group and we currently have about 50 members aboard. We also have the in-world group that’s also growing. I’ve been keen to develop more connections in the field of educational drama, as I think SL lends itself well to dramatic roleplay, but there don’t seem to be too many practitioners offering learning through drama. Anya Ixchel and I presented a session for NMC the other day “Teaching On the Second Life Stage: Playful Educational Strategies for Serious Purposes” that received some very positive feedback from the 30+ participants. Perhaps the DEISL (Drama Educators in Second Life) group might see a surge of interest.

Lowell Cremorne: Are you an immersive sort of SL user?

Kim Pasternak: If you are alluding to the difference between an “immersionist” or “augmentationist” I think I’d be hard pressed to make a definitive stand in either camp. But I suppose when I’m using my professional avatar, Kim Pasternak, then I make no effort to hide my real life inworld. My profile is fairly comprehensive about who I am in either context – I guess that makes Kim Pasternak an augmentation. I do however use Alts to explore SL and to play. The Alts also give me a bit of space away from the various groups and associations that Kim Pasternak connects with. It’s quite nice to wander about without IMs streaming in.

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Lowell Cremorne: Putting your forecaster’s hat on, where do you see SL / virtual worlds evolving in the coming year and beyond.

Kim Pasternak: I’m hopeless at this sort of thing – I bought BETAMAX! I think the shift to the 3D Web will be slower here in Australia. All the talkj recently about how limited our internet capacity is in Australia was really brought home to me when I was in Hong Kong recently. Genuine high speed systems (not hyped up ADSL 2+ networks) need to drive something like a 3D Web and while many of the major players for these systems tend to operate out of the USA then we’ll continue to see that reflected in the types of 3D worlds that emerge. When the open source server systems start becoming more reliable we’ll probably see some local systems set in place – I think there may be some real benefits for that sort of arrangement in the various educational sectors. In the coming year, I think we’ll see the shift to voice in SL slowing down some of the innovations. I love using voice but can also see there are some real benefits to the text based mode of communication.

Lowell Cremorne: Any other thoughts on voice?

Kim Pasternak: As I mentioned above I think it offers a lot to many aspects of the SL experience – but some of the role-playing and other educational and performance activities will be adversely affected if there is a wholesale abandonment of text.

Lowell Cremorne: What are your favourite locations to visit in SL?

Kim Pasternak: Sadly, I don’t spend a lot of time exploring other spaces these days. A lot of my time and energy goes into developing the context for my own research work. I’ve just ordered an educational island so I guess I’ll probably see even less of the growing SL world in months to come. Having said that I do check out the offerings at ICT Library. I’ve also spent some enjoyable times listening to performances by Paisley Beebe (Australian jazz vocalist), I like the oddball work of Second Front and Ars Virtua gallery is often hosting some challenging works.

Lowell Cremorne: Who inspires you in SL?

Kim Pasternak: Well, I’d have to mention Decka Mah again, she’s always on the go with her own work and helping others. There’s a whole group of Aussie educators who are doing some great work – Anya Ixchel, Jokay Wollongong, Sean McDunnough amongst them. They’re always involved when something new and exciting is about to happen. There are lots of users I met through the SLED mailing list who inspire me, and in many ways they have become the shining lights of SL – Sarah “Intellagirl” Robbins, Stan Trevena, Beth Ritter-Guth, and others. Larry Pixel and his crew at NMC are also high on my list of people to admire.

Lowell Cremorne: If you had your own island, what would you do with it?

Kim Pasternak: Well, I’ve recently placed an order for an island and the sad thing is I have to say I’ll be going to work there! It’ll serve as the base for PhD investigations and I’ll also make space available to some of the AusSLERs who are still dabbling. I’d love to set up a holographic space for early career researchers to generate 3D representations of their research posters. I got a holodeck from Biscuit Carroll some months ago but have struggled to generate much interest in the idea. I honestly believe that finding new ways of expressing research will have a tremendous impact on the shift towards more performative modes of research. When my study is finished I hope to maintain the island as a centre for drama educators to incubate and expand the paradigm of their work.

Get your face into SL

Avatar Island is the home of the CyberExtruder, a fully automated process that merges your RL face with your SL one.

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The easiest way to explain the process is to reproduce the notecard you receive when you lay on the operating table:

“Thank you for choosing the CyberExtruder face creation service for you avatar. This simple and fast process will automatically prepare your new face texture within minutes. The steps involved are as follows:

· Pay the sign in front of you; $2700L for one face, $4000L for 2 and $5400 for 3

· After you complete the lab machine process, you will receive a personalized webpage link, click it

· Follow the guidelines on the web page to produce the best results

· The system will prompt you to locate a photo on your computer for uploading

· Within a minute or two your new face will sent to you by email

· To apply the face texture to your Avatar: upload the image file (File -> Upload Image) then apply it to your character using Face Tattoo under Edit Appearance

IMPORTANT: Make sure you have modify rights to the skin you will be wearing with your face BEFORE you begin. If the skin is not modifiable the face tattoo option won’t be available once you have uploaded your face.

NO REFUNDS”

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I haven’t tried the service as yet, and it’s not cheap but if you want a face that at least resembles your RL one, it’s probably worth the gamble.

Thanks to 3pointD for the heads-up

Stock Exchange churn continues

The near-farcical nature of the multiple stock exchanges in SL continues, with the delisting of a number of companies on the fledgling ISE (International Stock Exchange). A number of these delisted companies were refugees from the World Stock Exchange and they now state they’ll list elsewhere.

The obvious question is – why would anyone have confidence in any virtual world stock exchange or the companies listed on them, when it’s so easy to change exchanges at a whim. To be fair to the ISE, they have implemented “a policy of disclosing all CEO’s stock transactions in direct relation to their listed company”. If this is the reason that the companies have delisted, then the concern should be focused on the company side of the equation. It’s a fair expectation that shareholders know the shareholdings of a company’s CEO.

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It’s been discussed in detail all over the SL blogosphere: the current situation is a murky mess full of contradictions and conflicts of interest and it’s fair to assume the churn isn’t going to improve until some fundamental transparency measures are implemented across the board.

On a related note I received the following IM overnight:

[23:41] MouzurX Wise: (Saved Mon Aug 20 01:13:14 2007) You have been ejected from ‘World Stock Exchange’ by MouzurX Wise.

His profile claims:

“I work at WSE Customer Service, am GMG PR/IR Manager and I run an investment company in SL, Wise Financial. Also, I am the CEO of Builders Paradise – Franchise.”

Aside from no explanation about my ejection, here’s one of many examples of the conflicts of interest that abound. Can you imagine someone in RL who owned a financial services company also working for the stock exchange?

Teachers Buzz

Teachers world-wide will be conducting another Teachers Buzz this coming Monday 20th August 6pm SLT/PDT. The meeting is being held on the LivingintheUniverse island.

An added benefit to these SL educational happenings is now the use of date and time services at Time and Date.com. Educators here in Australia and around the world now have a quick and easy reference for local times to that of the SL happenings and times.

The Teachers Buzz on Monday is being presented by Cosmo Priestman, Ourania Fizgig and ScubaChris Wollongong, with the planned program being a look at ‘The History of Earth & Life on Earth Exhibit’. This is a scale model installation work on the timeline of Earth, 4.6 billion years ago to the present.

The History of Earth & Life on Earth Exhibit can be found here.

Rockit a success

Veteran Aussie SL resident Wolfie Rankin held his first instalment of ‘Rockit’ this evening on Eragon island. A cross between and RocKwiz, close to thirty people turned up to watch. The two teams of four were selected from the audience after an initial round of questions. Then, a number of rounds followed including audio and video questions.

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Team 1 consisted of Profit Enoch, Good2 Go, Angsty Rossini and some nerd from an Aussie SL news blog. Team 2 contained Roget Qinan, Diag Anzac, Noah Millgrove and Kalliee Tomsen. After 90 minutes of battling it out, Team 1 took out the night on 195 points to Team 2’s 170 points.

All-in-all it was one of those community events that everyone enjoyed. Hopefully there’ll be a follow-up as the general consensus was it was an enjoyable, interactive event. You can never have enough of them in SL.

(Disclosure: Yours truly was said nerd who ended up on winning team)

The Pond gets brief mention in Telstra financial results

I noticed that Telstra’s Second Life presence, The Pond, got a brief mention in the end of financial year profit announcement from Telstra head, Sol Trujillo:

“For the fourth successive half we have increased our retail broadband market share and absolute broadband
revenue growth outweighed the fixed line decline for the first time. Innovations such as our Web 2.0 I-Pond
user interface, BigPond TV and a Second Life presence not only enhance BigPond’s formidable customer
value proposition but also represent further steps in our integration strategy and our evolution into a media-
comms company”.

As we mentioned a couple of weeks back, The Pond are offering land rentals, which I’d imagine will make the presence more profitable. When I dropped by during the week there was already a fair amount of activity:

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If you’ve decided to rent from Telstra, we’d love to hear from you about what specifically attracted you to the proposition?

The Neil Young Archives

Zak Claxton’s Neil Young Archives is a compact but effective tour of the artist’s work. You can listen to some of Young’s work whilst browsing the visual discography or replicas of Young’s favorite instruments.

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Zak Claxton’s take on it all:

“Neil Young is a personal favorite musician and songwriter of mine, as well as someone who has embraced change and technological advancement throughout his long career. After about eight months as an SL resident, acquiring some building skills and so on, I decided that building a tribute of sorts to an artist for whom I have the utmost respect would be a good use of my time in SL. Plus, I felt that other residents of SL who happen to be fans of Neil Young would really enjoy visiting and learning more about him.

BUT WAIT. THERE’S MORE.

I’ve named the area “Zak Claxton’s SL Neil Young Archives” for a rather tongue-in-cheek reason. In case you’re unaware, Neil and his team have been working on a massive project called the Neil Young Archives for many years, beginning back in 1991 I believe. The latest incarnation of the Archvies is a 2-DVD, 8-CD set of music and media collected over Neil’s career, with over 40 years worth of rare and unreleased material included. Unfortunately, the project has been delayed for over a decade while Neil tinkers with it. It was actually just daleyed yet again, with the most recent date being early 2008 on Reprise Records.

In any case, my SL Neil Young Archives was built as a true labor of love. I don’t intend on selling anything there through which I could profit, even on the microscopic scale of Second Life. It’s my goal to merely give SL residents a place to enjoy Neil, his music, and explore the mystique around one of music’s most enigmatic icons. It was built with the highest level of respect.

Lastly, while I’ve just begun announcing the SL Archives’ existence, I don’t feel it’s anywhere near complete. It’s a slow process for me (I have things like a job and a family to take care of while I’m not playing around in world), but I will be continuing to add to and build on the SL Neil Young Archives for quite some time. I hope people really dig it. If I do it right, even those who aren’t fans of Neil should find the environment a nice spot to hang out in SL”.

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There’s also a machinima tour of the exhibit:

(Disclosure: Zak Claxton is part of SL Coyote that advertises at times on SLOz)

Check it out in-world

The Great Barrier Reef and Whitsundays

The Great Barrier Reef in Second Life is part of a wider group of islands including the Whitsundays. Australian SL resident Sebastian Oxide summarises his aims with the islands:

“I hope to offer fair land deals for Aussies but also for all SL residents who seek a nice, “no-drama” regions. I am also working on an Environmental Project where I hope to raise awareness on the issues facing the Great Barrier Reef and to educate people about this important spot on our globe. By simulating the effects of global warming, pollution and fishing on the reef you will be able to visit the reef in Second Life and see the effects that might take 50 years in the real world under a week. In a way, this is why I joined Second Life”.

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There’s a website devoted to the environmental project and it’s follows another worthy environmental project we’ve covered previously.

Check it out in-world

Interview Two – LukeConnell Vandeverre, World Stock Exchange

In April this year we completed our first interview with WSE CEO, LukeConnell Vandeverre. The response to that interview was large and at time vehement. With the events of recent weeks at WSE, it was an opportune time to give Australia-based Vandeverre to put his side of the story on the the alleged insider theft, ISE as a competitor and future plans:

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Lowell Cremorne: So – it’s been a big couple of week for you yes?

LukeConnell Vandeverre:Very. Most of the time i’ve just been focused on organising WSE 3.0.

Lowell Cremorne: Tell me a little about WSE 3.0.

LukeConnell Vandeverre: Sure, it’s the very latest platform we are using for the World Stock Exchange and is an integral part of our strategy moving forward. It involved redeveloping much of the web application and included changes to the trading room, orders, dividend system, rollbacks, IPOs, secondary offers etc. Any part of the site that involved the Linden currency had to be edited to now use and accept the World Internet Currency as well.

Lowell Cremorne: It’s now fully live?

LukeConnell Vandeverre:Yes

Lowell Cremorne: So while you’ve been trying to get that happening you had the theft occur, which has been fairly widely reported – what’s your take on it now?

LukeConnell Vandeverre: Yes, we were hit with the unethical theft from a former employee who used their inside knowledge of our system to make false deposits so they could then withdraw the real lindens from Wse Huet the avatar which holds all WSE linden dollars. It was widely known that the WSE was about to implement Risk API, SSL security, new ATM’s and the World Internet Currency, so there is almost no doubt the avatar tried to take advantage of their knowledge before they no longer could.

We were going to close down the WSE a few days after it happened anyway, so once I realised that there was an avatar called Mindo Pinion who had not used the WSE before but made 2 large deposits and 2 large withdrawals, I investigated the transactions and then realised it was false and immediately closed the WSE a few days early to begin an investigation. I was not going to make any official statement until we have established what exactly happened, how and by who. After discussing it with colleagues we decided that it might be an inside job so I reviewed the accounts of the 3 avatars who had knowledge of the ATM. That’s when I identified that Thurston Hallard was involved and it was likely this avatar that developed the system to make false deposits. I approached Thurston asking if he had identified a bug and could he please return the Lindens but he wouldn’t reply. I had a colleague approach him at the same time to see if he was just ignoring me and it turned out he was. He had been caught in the act and clearly had no idea what to say. I made it clear to people around me that I was investigating it and I had provided details of my initial findings to them.

Approximately 5 hours before I noticed the large withdrawal which led to me realising we’d been hacked, I had been approached by Zee Linden and he congratulated me on the WSE. It was unfortunate that this negative event occured just hours after my first direct form of communication from senior management of Linden Lab. I had no choice but to use my new communication channel and to inform Zee of the situation and I simply asked them to investigate and that although they are not obligated to do anything I’d appreciate it if they were able to recover the Lindens as those Lindens were from hundreds of users. He said they would look into it.

I then received a threat from Thurston 1 day before Linden Lab froze his account along with any Alts he had after it must have been made clear to Linden Lab that he had the Alt accounts which I’d mentioned to them. Thurston’s threat was that he would go to the press and make WSE look bad that we were able to be hacked. 24 hours after it was apparent that LL had locked his avatar and alts, the avatar Mystik Boucher, who was a strong supporter of the WSE and had no apparent motive or reason not to support the WSE, decided to approach whoever possible and to tell make many different allegations about the WSE which clearly showed malicious intent and that were designed to make the WSE look bad and to have a negative impact on the WSE.

These actions fit with the threat made by Thurston 24-48 hours before Mystik’s actions. Mystik claimed that LL had locked her account also, so I followed suit and locked her WSE account until I had been informed by LL that there was no connection between Mystik and Thruston, however Mystik had clearly breached WSE Terms and as a result we were going to delist her business from the WSE. After receiving many threats and to put an end to her actions I agreed that I would unlock Mystiks WSE account however just prior to doing this I got a gut feeling that the avatars might be linked, so I did an audit of Mystik’s transaction history and that’s when I found the false deposits in Mystiks account that matched up with the actions of Thurstons account. These were the only accounts with false deposits on the dates in question. I then made it clear that we would allow Mystik 30 minutes to take a copy of the MDS shareholder list and that she was being delisted from WSE and the avatar WSE account would be closed. All shareholders of MDS were to be the full responsibility of Mystik. We also dropped a notecard version of the MDS shareholder list on Mystiks avatar.

Lowell Cremorne: What was the impact of this incident on WSE in the following days?

LukeConnell Vandeverre:The total false deposits were approximately 3.4 million Lindens and the total withdrawals from false deposits worked out to around 2.8 million Lindens.

Lowell Cremorne: And what was the impact on confidence amongst companies listing with WSE?

LukeConnell Vandeverre: They are fine. Most of the companies to leave the WSE were IPO’s that were severely undersubscribed and were facing a rollback by WSE and companies that were on the official list who were facing delisting due to breaches of the WSE terms. There were 3 others who left due to either having their avatar account locked for investigations and one left without clear reason.

The Lindens that were taken did impact the ability for the virtual business of Hope Capital Ltd to turn a profit for the quarter however the WSE is operational and stable. We have achieved our 5,800th customer 5 minutes ago, of course some of the new accounts will be avatars who have created another account via the website independent to Second Life.

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Lowell Cremorne: So for you it’s business as usual? You’re confident of ongoing growth?

LukeConnell Vandeverre: Yes, it’s business as usual now, however now that we have finally completed the integration of the World Internet Currency into the WSE we are reviewing all businesses on the WSE to ensure they are adhering to the WSE terms, organising IPO’s and amending the Listing Rules and Constitution to be clearer for virtual CEOs who may not understand some of the terminology. Over the coming months we will hold a major advertising campaign for the World Stock Exchange in the Melbourne and Sydney print media promoting the WSE as the world’s leading Stock Market Game where users can have fun, learn and potentially profit.

Lowell Cremorne: That leads to my next question – when we first spoke in April you were at great pains to emphasise that WSE is a ‘game’ and that it needed to be treated accordingly. Do you still feel that way?

LukeConnell Vandeverre: Definitely, however it has reached a cross point from being an experiment in an untested medium and has now evolved into a fictional stock market game that can be played by users all over the world without the need to use or have Second Life. This will attract lots of new users and it will bring lots of capital into the market that will help virtual businesses start, expand and develop while increasing the demand for shares in virtual companies across the WSE which will result in increased share prices.

Lowell Cremorne: You mean the website WSE Live? As far as it being a game though – how do you deal with the issue that Lindens can be cashed out for US dollars and hence in theory be taxed?

LukeConnell Vandeverre: Lindens are a fictional currency (imaginary currency, not real) – they hold no value. The licensed right to use the fictional currency has a value which is determined based on the developed exchange rate. Fictional currencies are much like game tokens, it only holds a value while people want to buy the right to use them. If a user buys a product e.g. the licensed right to use a fictional currency and then they sell that product to someone else in exchange for a real currency then that was a transaction of a product. Governments may one day want to charge something like Capital Gains tax on fictional currency transactions however any income generated from the sale of the product as with any product is taxed in most countries as personal income unless that product was sold by a company. Fictional Currency holds no value and is owned by the issuer of the licensed right to use that fictional currency. I’d encourage users to read the Terms of Service from any service provider before they agree to use any services.

Lowell Cremorne: But even if the majority of people who use WSE agree they are just playing with tokens – most people treat it more seriously than that given they’ve spent their own money buying those tokens. What I’m getting at, is that there is regular criticism of your stance of WSE being a game when plainly some people see it as an option to make money.

LukeConnell Vandeverre: Well, it is what the operator of the service says it is and if they agree to use a service that is up to them. If they agree to buy the right to use a fictional currency then they need to understand that they do not own the currency they are using and that they only have the right to use it at the issuers discretion. When a user proceeds to use the wselive.com and deposits a fictional currency into the WSE, they are agreeing to our Terms of Service and therefore they agree that they understand nothing on the WSE holds any real or legal value and that it is all fictional and that it is not a real investment opportunity. The WSE is for edcuational and entertainment purposes only and at the moment there is demand for the fictional currencies so a user has the potential to increase the amount of fictional currency under their control and as a result they can sell the license right to use that currency for potentially more real currency than they initially paid.

If users want to make a legally recognised investment they should talk to a financial advisor or investment professional to determine what investment opportunities there are and what risks are involved.

Lowell Cremorne: One thing that’s certainly changed in the past 2 weeks is the growth for the ISE which means WSE’s dominance is diminished – is there room in SL for two stock exchanges?

LukeConnell Vandeverre:Not at all – over 95% of all Second Life residents using a virtual stock market started at the WSE and in majority of the cases still continue to use the WSE. Residents have been forced by the CEO’s of companies they have shares in, to trade their shares on the other exchanges. Most of the residents who are shareholders in companies that moved to the startup exchanges are unhappy about the move as it limits their ability to sell the shares they own and also the shareholders are well aware that the markets they were forced to use lack brand awareness, exposure and have far less functionality, credibility, liquidity and stability.

Lowell Cremorne: So you’re saying WSE’s dominance is likely to continue? Is there any likelihood of a merger between WSE and ISE?

LukeConnell Vandeverre:Definitely. There is no need for me to deal with the start up exchanges as they have the companies listed that WSE doesn’t want, along with the fact most of their customers already use the WSE. There is no motivation for the WSE to acquire or merge with a startup exchange that will not bring any value or growth to the WSE. Eventually those startup exchanges will run out of liquidity while the WSE continues to grow and improve which will ultimately result in the financial collapse of those exchanges.

Lowell Cremorne: One of the things ISE are being lauded for are their risk management protocols and processes – would you say WSE still has further work to do in that area?

LukeConnell Vandeverre:The WSE is constantly growing and improving, however it has up to now been focused on functionality rather than enforcing the rules and regulations. We have achieved the functionality we have been working so hard to provide and we are now going to focus on Education and Regulation. The WSE will not provide a fraud insurance fund as we don’t see any point in penalising IPO’s by taking their much needed capital in order to return shareholders 1% of their investment should the virtual business collapse, breach terms or commit ethics fraud which results in the business being delisted. If I invest 100 Lindens because I believe in a business then I dont want 1 or 2 Lindens returned to me from a fund as I took the risk when I invested and the 1 or 2 Lindens isn’t going to help me at all.

Lowell Cremorne: Is there anything in particular about ISE that you admire or find interesting?

LukeConnell Vandeverre: No, the other startup exchanges are simply a poor attempt to try and copy the WSE with what recources they have available to them along with using questionable tactics to acquire customers in order to try and gain a share of the potential fictional currency profits that come from the trading commissions.

Lowell Cremorne: It’d be fair to say both WSE and yourself personally have received a lot of criticism – why do you think that is, and have you taken any criticisms on board?

LukeConnell Vandeverre: The World Stock Exchange, as with Second Life, are emerging services that are constantly growing and evolving and there will always be a loud small minority who will make it their business to cause panic, create rumours and to complain about either service issues or features that are not yet available. There are always things we can do to improve and we will always continue to do so and take on board any feedback, however the majoirty of customers understand that this is new and emerging which results in upgrades, downtime, bugs etc. There will also be a small miniority who with malicious intent will make every effort to try and sabotage great ideas, services and visions such as Second Life and the World Stock Exchange.

Lowell Cremorne: Any real-life CEO will tell you their success depends on a cohesive, well-rounded senior management team. Do you have that?

LukeConnell Vandeverre:This is Second Life, businesses are managed by a controlling avatar – in this case it is me. However, I’m confident in my abilities to bring the world’s leading stock market game into a worldwide phenomenon that will encourage the masses to begin taking an interest in the virtual worlds such as Second Life, which encourage creativity and social interaction, investments and the stock market rather than focusing on debt and depreciating assets.

Lowell Cremorne: So do you have anyone you trust as a deputy / second-in-charge?

LukeConnell Vandeverre: Yes, my good friend in real life Jules Hyde aka Julio Koltai in Second Life, is now my Chief Operating Officer and is here to assist me in the management of the World Stock Exchange. His partcipation provides the market with the security of knowing that should I be out of action due to other commitments, unwillingly fall ill, or worse, the World Stock Exchange will still be fully operational under the management of Jules Hyde.

Lowell Cremorne: You’re not concerned that the definition of gambling may be expanded to incorporate ‘games’ like WSE?

LukeConnell Vandeverre: This is not gambling, as it is not a game that relies on chance or random number generation to determine a winner or on the outcome of real-life sporting events. It is not a casino game with odds, it is a fictional stock market built on virtual businesses that operate using a fictional currency and which has a virtual trading and investment community. It does however involve risk on a virtual level that could result in the loss of fictional currency, bonds, interest or shares that were managed by an avatar. Stock Markets are not gambling or a casino. They are a market that exchanges securities, real or fictional where the value of the securities is determined by many factors from regulation, policies, supply and demand, market sentiment, management decisions and corporate activities of real or virtual companies and economies.

Lowell Cremorne: So you’re not concerned then.

LukeConnell Vandeverre: No. There will of course be people who will try and create concern where there is none and that will always happen. We just have to move on.

Lowell Cremorne: What are your objectives over the coming six months or so?

LukeConnell Vandeverre: Over the next 6 to 12 months we aim to see the World Stock Exchange operating a fictional market for virtual business with over 50,000 users and a real market for Nano Caps e.g. startup and emerging companies with market capitalisations of less than $50 million US dollars that will require real laws, rules and regulations using a highly secure platform.

Lowell Cremorne: So a ten-fold increase in users in the next year. Can you explain the Nano Caps?

LukeConnell Vandeverre: What do you need to know?

Lowell Cremorne: Well, do you mean you’ll be offering it for RL companies?

LukeConnell Vandeverre: Yes, it will be the real life version of the World Stock Exchange with a global brand. I expect it will be the killer app of the finance world.

Lowell Cremorne: What do companies gain by doing that – is it a sort of first-step exchange for startups?

LukeConnell Vandeverre: Companies can avoid dealing with business angels, seed investors, venture capitalists and private equity firms who demand a large share of equity in the business to offset the the risk involved resulting from being one of few investors in the business. Companies will be able to raise capital from a large investment community and thereby spread the risk across lots of investors resulting in less exposure for each individual investor while also having an opportunity to gain a possible premium on their companies value.

Lowell Cremorne: Are you seeking finance to start that up?

LukeConnell Vandeverre: No, we have already started the regulatory process and we will fund the real life version with our own capital.

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