Identity: Linden Lab change of heart?

Your identity is defined in part by which pieces of identification you choose to share with a person or group. Every person you know does not have the same information about you as everyone else. What you share with your mother, your boss at work, your bank manager, is different to what you share with your lovers (unless there is some overlap there).

You are identified by the identifications you share with those people. You create an aspect of your identity (or one of multiple identities, depending on how you like to look at it) each time you use a subset of your identifications to identify yourself; all those aspects, or different identities, all point back to you, the unique mind or being behind it all.

After centuries of discussion and thought, the only thing we can say for sure about identity is that it points to something that is both unique and somewhat fluid.

“Identity is an umbrella term used throughout the social sciences to describe an individual’s comprehension of him or herself as a discrete, separate entity.” ~ Wikipedia, Identity (social sciences)

“An online identity, internet identity, or internet persona is a social identity that an Internet user establishes in online communities and websites. Although some people prefer to use their real names online, some internet users prefer to be anonymous, identifying themselves by means of pseudonyms, which reveal varying amounts of personally identifiable information.”  ~ Wikipedia, Online Identity

“As other users interact with an established online identity, it acquires a reputation, which enables them to decide whether the identity is worthy of trust.”~ Wikipedia, Online Identity

There are some pieces of identification that hold the promise of telling us all we need to know about a person’s identity. Their name, for example. Or, at least, a name that, when we communicate with them, that they respond to. That’s really as close as you can get – there’s no such thing as a person’s “one true name”. People may have names given at birth, names changed at the time of marriage, names changed by choice by deed poll, nicknames by which they are commonly known, stage names, a nom de plume, a nom de guerre, a gaming handle, a user name, or one of the other many types of pseudonym. All of which can be valid, legal, usable name types, and of which people will often have more than one – and each of which is an identifier for an aspect of identity.  Actors in particular commonly choose stage names; these names are often chosen to reflect a different ethnicity to the one they were born with and named for. It means they often get more work, less discrimination, less chance of being beaten (for example) for having the wrong background. Additionally, a stage name can be chosen to be more memorable than one’s given names, easier to pronounce, easier to spell.

A Second life (SL) account name is likewise a chosen name, albeit with some restrictions on what can be chosen. The behaviours associated with that account name are associated with an identity or identities, depending on how many people use the same account. No matter whether you inject your own personality, wrist, vocabulary, or what have you, or whether you imagine all the behaviours you create for that account, you are still the one creating those identifiers. There’s not some imaginary being making this up for you – this is part of you. As stated in the introductory paragraph, not every person knows everything about you – with an SL account, you may choose to share very few of the identifiers from your offline world with the people you meet there, and very few of your SL identifiers with people who are not a part of SL.

Every person limits how many identifiers other people and groups have about them – it’s what I would call “privacy”, being able to choose the amount and type of information you share. When you are forced to share things you do not wish to, privacy is broken. The bank manager does not need to know your shoe size, the passport office does not need to know your banking details, your mother does not want to know if you’re kinky in bed. We give each person or group only enough identifiers to specify us as an individual, so that they can eliminate all the other candidates. My gender (female) eliminates the 40% of physically male candidates present in the world, my address narrows the field to 2 potential people, my name eliminates the other person, if we were to carry out the testing in that order. Some people and groups do more testing to ensure the likelihood that they have arrived at the correct individual – Social Security, for example, is very keen to make sure that they get the right unique person, as are the police.

Why do we require privacy? Mostly, to prevent other from doing harm to us. Someone who knows your physical whereabouts has the chance to do physical harm to you or your property. Someone who knows how to access you online may be able to do mental harm, or even financial harm, depending on the identification they hold for us. People are judged by their identity – identity is comprised of names, locations, sexuality, ethnicity, preferences, what you choose to wear, what you have for breakfast, and many more such things – and people are quite willing to harm other people who they have decided deserve it.

When does privacy seem like less of a good thing? When it’s difficult to pin-point one person as the individual in question, therefore making it difficult to make them accountable for their actions. It’s where anonymity, or the semblance of it, encourages people to think that they can get away with harmful actions without consequences – because we cannot identify the correct individual to hold accountable.

Disclosure

Residents are entitled to a reasonable level of privacy with regard to their Second Life experience. Sharing personal information about a fellow Resident –including gender, religion, age, marital status, race, sexual preference, and real-world location beyond what is provided by the Resident in the First Life page of their Resident profile is a violation of that Resident’s privacy. Remotely monitoring conversations, posting conversation logs, or sharing conversation logs without consent are all prohibited in Second Life and on the Second Life Forums.” ~ direct from the Second Life Community Standards

There’s no way to know (bar leaks) whether Linden Lab plan to diverge from this standard and either provide “opt-in” ways for us to connect our SL and our other identities or to force us to do so if we wish to continue using their service. Certainly Wallace Linden’s blog post does not give me the impression that they are about to present it as a fait accompli. Unfortunately, we must remember that people who have not signed up to SL greatly outnumber those who have – Linden Lab can afford to throw away every user they have at the moment and, as long as they find a way to appeal to those who are not yet in SL, still come out ahead and profitable.

Why the iPad is a game-changer for virtual environments

In the past couple of hours, the official announcement of the Apple iPad has finally been made. As with all these announcements, the rumors have been partly right, but there’s still been a fair share of surprises.

I won’t go into the technical specifics of the iPad here: publications like Australian Macworld * have all that. What I do want to discuss, with as little fanboyishness as possible, is how I see the iPad being a real landmark in the ongoing growth of virtual words:

1. The App Store and Social Worlds = Gold

In the less than 18 months of the App Store’s existence, more than three billion applications have been downloaded. Expect that to continue to grow exponentially on the iPhone and iPod Touch. Add the iPad to the mix and there’s even more fuel in the fire. The real success of the Apple App Store has been its simplicity in installing applications – that’s now migrated to a larger form-factor, with applications developed to make the best of it.

Apple know the appeal of social gaming and games like Zynga’s Farmville and Cafe World are some of the leaders. Facebook and embedded games like Farmville are ideally suited to a tablet-sized screen. As are the thousands of alternatives that’ll follow suit over the coming year. The ones that make good money will need to ensure a satisfying experience for users in the longer term, which means more engaging environments in order to maintain market leadership. With Zynga’s titles being Flash-based, there may actually be some serious challenges for them on the iPad given the lack of Flash support to date on the iPhone. Some will say that’s far from a bad thing.

2. The iPad as Virtual Trojan Horse

Arguably one of the key barriers to widespread adoption of virtual worlds has been their perception as niche, with significant technical and bandwidth requirements. The niche aspect is slowly being broken down, mostly thanks to the ‘Facebook’ games discussed above. What the iPad will do over time is overcome the technical issues for a new user. It’s hard to imagine it’ll be too many months before someone develops effective iPad applications for Second Life, OpenSim, Blue Mars, Frenzoo and so on. When you have those applications able to be downloaded as easy as Farmville, then the iPad has truly become the Trojan Horse that’s smuggled in the heavy hitters in virtual environments.

On the cautionary side, tablet PCs are a very small proportion of the market at present – this announcement might change that but it’ll take more than a few months to do so. The announced prices aren’t exorbitant for the feature set (starting at US $499 for the Wi-Fi Only version), so although there’s not likely to be a stampede, the price is cheap enough to ensure some big sales numbers over coming months.

3. It’s about relaxation

For those of us that spend a lot of time online, sitting at a computer or juggling a laptop is second nature. For the vast majority that spend time online, it’s a necessary evil> The ability to have a portable device that’s large enough to view comfortably but small enough to accommodate most people’s sitting (or lying) poses has got to increase its likelihood of use. Where a casual user may have previously checked their email, read their Facebook timeline and perhaps browsed a website or two, with devices like the iPad they may spend an extra ten minutes chatting in IMVU or grinding through Cafe World.

It’s far from certain, but if a Second Life or OpenSim application is developed that has a feature-set close to as good as the current viewers, then there may also be a spike in use of those more complex environments. For those who use voice in Second Life, a iPad application will be of particular value as the need to type is so much less, although the decision by Apple to offer a physical keyboard as an iPad accessory is a sensible one. Hell, I’ll put my neck on the line and say that a near full-featured Second Life or OpenSim viewer will have been announced and maybe even delivered by the end of this year.

The Sum Up

Today’s announcement isn’t earth-shattering in the scheme of things, but it’s certainly a significant event in a virtual worlds context. The landscape isn’t going to change immediately and perhaps not radically. What is going to happen over time, is an even greater level of growth of virtual worlds users / players / residents as it becomes a less time consuming and technical task to interact with your avatar and the people you enjoy spending time with online. The potential growth may be somewhat under the radar initially, as people focus on the iPad’s abilities as a media reader and ultra-portable ‘productivity enhancer’.

Those potential new virtual world inhabitants won’t necessarily be using a iPad – you can stake your life on clones surfacing in coming months, but like the iPod and iPhone before it, this is a device that has broken some new ground.

For those wanting to discuss the announcement further, Mitch Wagner is holding a discussion this weekend in Second Life – all the details here.

Now over to you: do you see the iPad as a game-changer of just more Apple-driven hype?

* Disclosure: I’m a paid contributing writer for Australian Macworld

Photo courtesy of Gizmodo

Review: Fantage

fantage front page

Fantage” is a contraction of the words “Fantastic Age”, with dual meanings: that the target audience is 7 – 14 year olds, which is presumably a pretty neat age to be, and that the virtual environment itself is fantastic.

I was not overly impressed by Fantage, having previously encountered “Super Secret“, though a good friend of mine, who is within the age range for which the environment is intended, found Fantage to be fun and interesting. Fantage has been around since 2007, and their 40+ servers are often packed to capacity; it would seem that despite my personal misgivings, it is a very popular place to go.

Registration

The registration process is quick and simple, getting you into the virtual environment with a minimum of fuss. You get to choose the gender of your avatar, and do a little customisation of hair and outfit. Choosing a user name with a number in it is typical – when I was online, every avatar except mine had a number in the user name.

Premium Membership

The Premium Membership price compares favourably with that of Club Penguin. A membership confers some advantages: you have much greater choice in what you can buy, you get access to luxury rooms to entertain guests in, and you are given 1000 stars when you first join. At USD$5.99 per month (less for more months paid for at a time), memberships cost little more than a pocket money allowance for that age.

Overall Look and Feel

“Eye candy” is the term that comes to mind in describing the overall look of Fantage. Eye-wateringly bright colours and pretty pastels coat the surface of all buildings, and exterior and interior landscapes. Everything that can be shiny has been made shiny. Everything is smoothed and simplified in shape, like a baby’s stuffed cube. It’s all a bit reminiscent of a child’s TV program, more than of a child’s painting or drawing. It all seems much more geared towards the tastes of girls rather than boys, though there were no shortage of male avatars present online each time I was there: everything is super cutesy.

Avatars are tiny; in anime or manga terms, super-deformed, with overly large heads, huge eyes, and tiny bodies. It makes for a very cute, though entirely unrealistic, appearance.

When the servers are heavily loaded, there is an amazingly large amount of lag. You can wait minutes to be able to move from one place to another, or have huge pauses in the middle of mini-games that make them unplayable.

Navigation and Movement

Navigation of the world of Fantage is accomplished via the world map. There are several places to access, including Uptown, Downtown, and the Carnival. You mouse over a location to bring up the title of the area and a listing of which games and places can be found there, and left click to travel there.

For the most part, movement in Fantage is by left mouse click; you just click on the location you want to travel to. Every avatar owns a skateboard, and floats from one location to another within each local map. Therefore, there’s also no walking animation: avatars never get off their skateboards. There are however animations for gestures, like waving, or jumping, for example.

Purchase of Goods

fantage starries

“Stars” are the currency of Fantage. Stars can be earned by playing mini-games; you also get an initial payout of stars when you begin a premium membership. Considering how difficult it can be to make hair and outfits for avatars of this size and shape, there’s a surprising range of goods available.

Hair, clothing, shoes, accessories, and skateboards, are available for purchase, as you might expect, however there are also extravagant costumes, phone accessories, and furniture on offer as well.

For the most part, you need to be a premium member to be able to purchase items. While each shop is packed full of things to look at, the only thing you can do once you have entered the store is to look at the store catalogue and interact with that.

Meeting People and having Friends

As with other “tween” oriented virtual environments, there’s not a whole lot of communication action to be seen. Possibly on the days when there are lots of people online, they are just IMing each other, instead of chatting out loud. I didn’t manage to have any contact with anyone else while I was online.

You get a buddy list which will hold up to 200 names.

Mini-Games

The mini-games have two purposes: to entertain, and to allow the player to earn stars to spend on items.

The mini-games are essentially casual, with low entry requirements. The rules are simple, and are usually encapsulated in a sentence or two of explanation. Most of the mini-games are single player, though there are at least a couple of multi-player games. The mini-games in Fantage cross a fair spectrum of game types, some requiring good hand-eye coordination, others needing good estimation skills, yet others requiring good pattern-matching skills.

Despite these benefits, I found the games to be unsatisfactory. The games failed to engage me, being either far too simple, or too difficult. The difficulty often did not ramp up well either, in games where the difficulty was variable. I found there to be an insufficient number of games; if you were drawn only to one type of game, likely there’d only be one or two available for you to choose from.

Missions

fantage missions

Missions lump together several mini-games not otherwise available into a theme-consistent whole with a storyline.

I didn’t find the mission itself to be all that attractive, but, despite some grammatical and punctuation errors, the interplay between yourself and some of the characters is decidedly amusing and entertaining.

Missions are probably the best part about Fantage.

The Sum-Up

Overall, Fantage is a pretty good environment, but not outstanding. It would be a nice, safe place for a child to start learning about virtual environments, however I think that most children would grow out of it quickly.

The Watch – virtual worlds in the news

1. Mashable (USA) – What’s Up With Virtual Worlds? “From 2005 up through 2008, virtual worlds seemed like the hottest ticket in tech, but we’ve heard less about them in recent months. We imagined the people of Earth leading double lives in alternate realities. It was the stuff of science fiction, like flying cars and robot butlers, and unlike those things, it actually looked like it could become reality. Except it hasn’t. What happened? Are people still using virtual worlds? Let’s look at the latest developments in two of the most hyped virtual world platforms for insights into where (if anywhere) the alternate reality trend is headed.”

2. Business Daily (Kenya) – The benefits of a virtual world. “Slowly, companies are leaving the physical world behind to cut costs, improve communication, and find new ways to collaborate. Scores of virtual platforms exist on the Internet and are used for everything from entertainment to business to socialising. An estimated 300 million people worldwide have registered for participation in some form of this activity, according to Kzero, a virtual world marketing and development company. In 2008, according to trade group Virtual Worlds Management, venture capitalists and other investors bet nearly US$600 million on more than 60 software producers involved in this fledgling technology.”

3. Virtual Worlds News (USA) – Four Youth Virtual Worlds Raise Money For Haiti Relief. “In addition to previously covered the efforts by Sony Online Entertainment and MyYearbook to raise money for survivors of the Haitian earthquake through sales of virtual goods, Sanrio Digital, Gaia Online, Wiglington and Wenks, and Xeko (formerly Elf Island) have launched their own campaigns.”

4. VentureBeat (USA) – Rixty lets young users without credit cards make buys online. “Rixty, maker of a payment app that lets people buy entertainment online even if they don’t have credit cards, has brought in $1.24 million in a seed round of funding. The San Francisco company, which lets people turn cash into online currency, is part of a slew of companies expanding the customer base for virtual goods, virtual worlds, and social networking purchases — particularly adding many younger users who don’t have bank accounts yet.”

5. Escapist Magazine (USA) – A Look Back at Metaplace. “Raph Koster’s Metaplace was an original idea to tie user-created content together – but as it closed down at the turn of the New Year, was it ahead of its time? It’s hard to say that Raph Koster didn’t have a vision when he created Metaplace back in the distant wilds of 2007. One of the original architects of games like Ultima Online and Star Wars Galaxies, Koster championed the cause of user-created content in his games, and he envisioned Metaplace as a glorious utopia of user content that could be linked together – a network of virtual worlds. In a way, it was Koster’s Meta-MMOG. But sadly, it did not connect with people in the way that Koster and his employees had hoped, and the service shut down at the beginning of the year. But what had the aim been in the first place?”

6. Metro News (Canada) – ‘Real life’ avatars moving into the workplace. “In real life Byron Reeves is a bald academic. But Reeves also conducts research using his avatar, a strapping man with hair. “Lots of companies already use avatars,” explains Reeves, a psychology professor at Stanford University. “Using avatars, you can conduct meetings, meet clients and have brainstorming sessions without having to travel. In fact, you don’t even have to leave the building. And you don’t risk getting swine flu from shaking hands with an avatar.” Reeves, who specializes in human interaction with avatars, is the author of Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete.”

7. The Guardian (UK) – What I can’t find on zubworld, FourSquare or Gowalla: any point in taking part. “Every so often a story pops up in the national press about a company or person selling plots of land on the moon (here’s one from 2006). Or, sometimes, on Mars. I’ve written about it enough times that it’s wearily familiar: the people involved say that they’ve got a perfect right to sell the land, which is true enough if you can find someone stup… eager enough to buy it. Sometimes it’s “buying” stars and naming them, which is the sort of thing that’s not going to sit well in astronomers’ tables – which is why astronomers ignore them. (And who knows what astrologers feel about them?) I realised today, when the PR on behalf of a company called zubworld got in touch, that it’s this “let’s make money from something that’s not got any implicit or explicit value to the people handing over the cash” approach which turns me off location-based “games” such as Foursquare and Gowalla. And particularly zubworld, who won’t of course be happy to hear that.”

8. East Bay Business Times (USA) – ‘Second Life’ creator Linden Lab hires new CFO. “Linden Lab, the business that runs virtual world Second Life, hired Bob Komin as chief financial officer. John Zdanowski, the company’s previous CFO, left in March 2009. In December, he was reported to be working for Avatar Reality Inc. in Honolulu, another business developing a virtual world.”

9. Massively (USA) – That’s not the Second Life economy! “This week Linden Lab published a set of economic data for Q4 2009, and for 2009 as a whole. After going through the data in detail, and discovering at least one important typo and one important calculation error, it looked like we were going to have to recheck every figure before presenting them. That’s a lot of work, especially as the data published in the quarterly/annual reports doesn’t follow the same definitions as the ongoing statistical feeds or is not represented in them.”

10. CrunchGear (USA) – The World of Warcraft movie is *so* early in development. “More white-hot World of Warcraft movie news to share with y’all. Did you know that it’s in production? Of course you did; you have a pulse. But did you know what stage of production it’s in? Hmm, did ya, smart guy? Eh, you probably knew that, too. For you see, the World of Warcraft movie is in the earliest stage of development, the part where the writers are still coming up with a basic story.”

Immersive environments and the enterprise: new report

Erica and Sam Driver from ThinkBalm have released a new report. Titled The Enterprise Immersive Software Decision-Making Guide, the focus is obviously virtual environments suitable for business applications. For those not aware of ThinkBalm, they have a growing stable of reports on the state of play in virtual worlds industry, particularly from a business perspective.

Aside from detailing nineteen vendors out there, the guide provides some useful strategies to assist in choosing a virtual environment for an enterprise. It’s pretty standard project governance and needs analysis stuff, but tailored well to the topic.

One of the key points from the guide for me revolves around the regular question of “which platform is best?”:

The vendors come from a variety of backgrounds and have different specializations and strengths and weaknesses. They are not all targeting the same use cases. Just as office productivity suites today now include separate-yet-integrated applications for word processing, spreadsheets, presentations, and more, immersive software product suites will evolve to focus on groups of related business problems. Eventually, we envision an immersion layer developing that will integrate with multiple enterprise systems and applications. But this is years away.

I’m a little more bullish on the ‘years away’ aspect. Two to three years, sure, but I’d be surprised if more widespread adoption took longer than that.

Overall, the guide appears to be a rigourous, well-researched piece of work that should provide a useful base for enterprises looking at integrating immersive environments into their operations.

You can view the full report here

Merged realities – events and issues for virtual worlds

1. Leading Second Life broadcaster Treet TV (formerly SLCN) has expanded its web presence by creating Treet Business. Two new business shows are on the way to complement the current lineup.

The company has certainly come a long way since its 2007 launch. I’m looking forward to appearing on Tonight Live with Paisley Beebe next week to talk about internet filtering.

2. Kzero have some interesting data on the average age of Habbo users by country. Australia is middle of road with an average age of a little over 15 years old. They also have an interesting post on Miss Bimbo, another teen-focused virtual world.

3. A reminder for males aged 18 and over: a Deakin University researcher needs your input for a study on body image in both the real and virtual environment.

4. Linden Lab have employed a Conversation Manager. Wallace Linden has received quite a welcome in the comments on his introductory post, with plenty of discussion on his previous life writing for the Second Life Herald (now Alphaville Herald).

5. Second Life residents are organising a range if fundraising events for the Haiti disaster, with the most comprehensive list found at New World Notes. If any Australians are planning events in any of the platforms around, please let us know and we’ll do what we can to promote it.

The Watch – virtual worlds in the news

1. Macworld (UK) – CES: Money for nothing? Virtual goods market takes off. “Social networking and multiplayer online games are fueling dramatic growth in hard cash earned from goods that exist only in the world of online make-believe, according to companies in that market gathered at the Consumer Electronics Show in Las Vegas. For mainstream consumer electronics vendors, last year may have been “a year none of us would wish to repeat,” as Consumer Electronics Association President and CEO Gary Shapiro put it in a speech opening CES Thursday. Industry revenue dropped 7 percent in 2009, he said.”

2. TechCrunch (USA) – PlaySpan: $30 Million Spent On Virtual Gifts Over Holiday Season. “Should we be considering virtual goods when evaluating online holiday spending? We’ve seen that e-commerce spending over the holidays was strong, with consumers shelling out nearly $30 billion over a period of a few months. Now, virtual goods platform PlaySpan reports that digital goods have seen a similar, if smaller trend, with Americans spending $30 million on virtual gifts in November and December of 2009. It’s no surprise that the digital goods world saw strong sales over the past year; the business was projected to make $1 billion in 2009. And as virtual goods are booming, various startups have emerged to capitalize on this growth by facilitating the exchange around these goods.”

3. Hypergrid Business (Hong Kong) – Intel: OpenSim supports hundreds of thousands of objects. “While most virtual worlds are limited to “thousands” of objects in a single location, OpenSim can support hundreds of thousands, according to a white paper published by Intel this month. As a result, OpenSim-based virtual worlds — like the Intel-backed ScienceSim grid — can be used to simulate complex environments for training, education, physics and chemistry, natural resources and urban planning. “The potential for other types of applications is far-reaching,” the company said. “In the health care arena, for instance, physicians might use ScienceSim to simulate the outcome of reconstructive surgery or visualize medical concepts, such as the impact of asthma or smoking on lung function, or how diet affects the circulatory system.”

4. VentureBeat (USA) – Venture capitalists are bullish on the future of game funding. “Game investing is still going strong, even though it did take a hit during the recession. We calculated that game companies raised $600.5 million in 2009, down 36 percent from the year before. But game-savvy venture capitalists are still bullish on games. We did a roundtable Q&A with some of the best-known investors, in conjunction with the launch of Interactive Age, a new magazine focused on the business of games. The magazine is edited by N. Evan Van Zelfden, who has written for us, and will debut around the time of the Game Developers Conference in March.”

5. News.com.au (Australia) – Avatar perfection causing depression. “AN IDYLLIC planet populated by blue aliens is an ideal setting for cinematic escapism. But the world of the sci-fi epic Avatar is so perfect people have admitted being plagued by depression and suicidal thoughts at not being able to visit the planet. Set in the future when Earth’s resources have been depleted, director James Cameron’s film tells the story of a corporation trying to mine a rare mineral. The humans clash with the natives – a peace-loving race of 7ft tall, blue-skinned creatures called the Na’vi, who exist in perfect harmony with nature.”

6. Wall Street Journal (USA) – Caught in the Web. “Ever since the Internet began to make its way into everyday life—beginning roughly in the early 1990s—commentators have worried over its cultural effects, fearing isolation, regimentation, a loss of privacy or a loss of sustained thought. Back then, Jaron Lanier was one of the pioneers of immersive virtual worlds and helped to popularize the term “virtual reality.” Those were the days when the Web’s promise seemed bright and limitless. Mr. Lanier was one of its champions. Now, as experience has set in, his outlook is decidedly gloomier. In “You Are Not a Gadget,” he sounds an alarm about the social-media technologies of the so-called Web 2.0, arguing that they reduce individuals to mere cogs in a mob-based, crowd-sourced apparatus. “Technology criticism,” he says in defense of his own role in this debate, “shouldn’t be left to the Luddites.”

7. Mashable (USA) – Star Trek Moves into WoW Territory With New Online Game. “he Star Trek fan’s equivalent of World of Warcraft is now playable thanks to an open beta test — and you don’t even have to spend $60 to buy the game as long as you can put up with a few bugs. While Star Trek had become a struggling franchise in recent years, the blockbuster movie reboot from J.J. Abrams that hit last May renewed interest online and elsewhere. Right now the easiest way to get a key to play Star Trek Online is to sign up for an account at gamer download mecca FilePlanet, but more choices will come.”

8. Science Daily (USA) – New Computer Vision System for the Analysis of Human Behavior. “A consortium of European researchers, coordinated by the Computer Vision Centre (CVC) of Universitat Autònoma de Barcelona (UAB), has developed HERMES, a cognitive computational system consisting of video cameras and software able to recognise and predict human behaviour, as well as describe it in natural language. The applications of the Hermes project are numerous and can be used in the fields of intelligent surveillance, protection of accidents, marketing, psychology, etc.”

9. VizWorld (USA) – State Of The Second Union: VizWorld on Second Life. “Ever since I first read Neal Stephenson’s Snow Crash, I’ve been fascinated by the idea of the Metaverse. A virtual world that completely destroys physical boundaries, allowing us to interact and mingle in a virtual space across vast distances with similar realism as being physically there. I’ve seen several virtual worlds rise and crumble, but none as persistent as Second Life. I first tried Second Life back in February of 2006, and after a single day I never returned. It was interesting, but almost overwhelming in its potential so I left it for a “later date”, which never arose.”

10. VentureBeat (USA) – Saints Capital takes stake in Second Life owner Linden Lab. “Secondary investment firm Saints Capital has acquired a stake in virtual world startup Linden Lab, the owner of Second Life. Venturewire reported that Saints Capital acquired the stake from an existing investor, and that Linden Lab was not involved in the transaction. That means that one of Linden Labs’ current investors or employee stakeholders sold the shares to Saints. Linden Lab declined comment.”

Weekend Whimsy

1. SECOND LIFE – MISS BLISS COUTURE 2010 – PATCH THIBAUD AUDITORIUM

2. Second Life Tribute To Dirty Money Feat Diddy Starring Bird Lilliehook and Mega Ordinary

3. Michael Jackson Follet – Remember the Time in Second Life

World of Warcraft, your boss and succeeding at work

For a lot of people, politics, corporate strategy and philosophy are the sort of topics that lead to thoughts of using a cheese-grater on an inner thigh. If you’re a cubicle jockey in an office, or someone questioning their existence in the meatspace, then WoW may be able to help. When I say help, I don’t mean in the ‘yep I’ll call in sick and play WoW for three days straight to show those idiots’ sort of way. I’m talking about the real-world opportunities that WoW can provide you as far as leadership development, strategic thinking, political nous or plain old perspective on the important things in life.

And no, winning 100 Wintergrasp battles for your achievement is not ‘important’ in this context. I’m talking about improved work performance or perhaps (don’t laugh) improved relationships at work or home. It’s not Mana oil I’m trying to sell you, it’s more telling you some stuff you probably already know, but hadn’t thought about in this way. So onto the first instalment: talking about WoW at work, legitimately.

Chances are you’ve talked about WoW at work. In order of likelihood, you’ll have talked to a fellow player, a good friend who humors your WoW passion, or a vague acquaintance that is your only conversation option on a particular day at lunch (the same person that will avoid you the following lunchtime). Unless your colleague plays and has the odd Level 80 or two, the reality is they can’t understand why you’re passionate about WoW, let alone being able to see any real-world outcomes. This is where a change of tack is required. Let’s cross to a typical office lunch room:

Colleague: I’m not sure what to say to my boss in my performance review tomorrow.

You: (deciding colleague would be a ranged DPS if they played) Are you happy with your performance?

Colleague: Yeah pretty much, I haven’t had any complaints.

You: (knowing how a sucky ranged DPS can hide in a big raid) Well, have you ever had people say you have been doing a good job?

Colleague: Not really.

You: (having used the ‘Gear Score is crap as a raid effectiveness measure’ argument many times yourself) Well, there’s your strategy for the performance review. Tell your boss you’re happy with your performance to date, but that you’re really interested in getting better job definition so you can improve further. It’s not reasonable for you to be penalised if the ground rules haven’t been clearly laid out.

Colleague: Yeah that might work. Is that what you did?

You: (Being a leet melee DPS) Nope – I had plenty of positive feedback from people that I was able to show my boss. I actually applied some of the teamwork stuff I’ve learnt in World of Warcraft to my job, and it seems to have helped a bit.

Colleague: Really? What are you doing for lunch tomorrow / can I marry you / omfg I’m signing up for WoW tonight.

It may sound cheesy, but conversations similar to the one above happen all the time. Sure, your chances of getting hitched by providing some WoW-based advice is pretty low, but the odds are better than embarking on a 25-minute discussion with same colleague, of how the well-geared but stupid tank you had to heal in the Pit of Saron wiped your 5-man run three times. All that will lead to is you being tied to your desk and pelted with staplers. Plus, those sort of discussions need to be saved for work friends who actually play and may even laugh at your WoW anecdotes. Maybe.

Over to you: have you ever discussed WoW in the workplace, and if so, did it work for you?

Frenzoo goes 3D

Fashion-centric virtual world Frenzoo have announced the availability of 3D scenes within the world via its public beta.

You can read more on Frenzoo here. I also took the opportunity to ask Frenzoo CEO Simon Newstead for his thoughts on the closure of Metaplace, and he pointed me to some thoughts he’d already written on the topic. There’s plenty of challenges out there for offerings like Frenzoo, but they’re certainly working towards making themselves on of the survivors.

Update: Frenzoo have provided a detailed blog post on the launch.

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