vBusiness Expo line-up announced

Virtual world business advisers Clever Zebra are continuing their relentless schedule of events and products with the announcement of the line-up for the July vBusiness Expo being held on the 30th July:

– Steve Prentice from Gartner will provide the opening keynote address: ‘Virtual Worlds in Business – Are we virtually there yet?’, “where he will summarize the state of the virtual world business in mid 2008, and explore the opportunities and pitfalls of virtual worlds in business.”

– Dr. Tony O’Driscoll from Duke University will provide the second keynote: ‘ “Webvolution” and the iWeb Singularity.’ – “Dr. O’Driscoll will focus on how 3D internet technologies are redefining how we live, work and play.”

Clever Zebra’s pitch to business for the day is:

Learn from the real experience of organizations using varied platforms with a wide variety of use cases. (These use cases will also help you justify virtual worlds budgets as well as help you better understand the value of virtual worlds). Our panel on “Virtual Worlds @ Work” led by SRIC-BI’s Eilif Trondsen Ph.D promises to be one of the high-value highlights of the day.
Learn about new platforms and technolgies about to affect the enterprise virtual worlds market during our “Clever Zebra Virtual Radar” panel led by me, Nick Wilson.

I’ll be speaking with VastPark CEO Bruce Joy and Sun Microsystems Wonderland’s Nicole Yankelovich among others and discussing the technologies likely to affect the enterprise market within the next 3 – 18mts

Finally, although details will come a little later, we are working together with our partners at Forterra Systems to provide a range of educational sessions that will run concurrently at varied times throughout the day. This means that you’ll be able to catch just the sessions that will help you the most.

The feedback I received from a couple of businesses that participated in the first vBusiness Expo was positive and it’s good to see Aussie startup VastPark getting a guernsey on this one.

Australian Educational Institutions: what are they thinking now?

Things are moving slowly in the education sector.It’s no secret that Australian educational institutions are getting involved in Second Life, much like their counterparts overseas, but who is involved now and what is the purpose of their respective virtual presences within the Australian educational community?

It’s been some time since the last wrap-up post concerning Australian education in Second Life; “First in, best dressed – is SL worth it for Aussie Universities?” was presented in March 15, 2007 so I thought it was time for a fresher look.

I located the sites and the names of groups created by each institution. This list represents the information we gathered from using the Search function in Second Life, the Google search engine on the web, plus information from past Metaverse Journal posts. URLs are for locations within Second Life:

Australian Film and Television School (AFTRS)
University of Southern Queensland (USQ)
Victoria University
RMIT
La Trobe University
Griffith University
Murdoch University
Gippsland TAFE (unreachable location)
Swinburne University (unreachable location)
Monash University (unreachable locations, and several groups)
Kangan Batman TAFE (group only)
Hobart College (group only)

Also definitely worth mentioning is Jokaydia. It is an educational project developed and run by Jo Kay, a resident of Australia (jokay Wollongong in Second Life). Jokaydia is also home to projects run for TAFE NSW. Jo is also responsible for at least the Swinburne build and several of the groups.

"Edusquare" in the Jokaydia Region

For the most part, these presences all have one thing in common: they are very difficult to comment on, either because they are not open to the public, or because they do not seem to be designed for public usage.

Jokaydia and the AFTRS presences are the exceptions: attractively presented, packed with useful information pertinent to their field of study, well sign-posted and equipped with maps and teleporters. These places seem to have been put together with the intention that the public have easy and informed access to them. The USQ, too, has put some thought into these factors, having clearly marked areas for shopping, career and educational information, and gatherings.

Of the remaining sites which are accessible by Second Life residents, the RMIT site alone seems to have been presented for the public to peruse, however sign-posting and information about the projects on display is sparse at best. The presentation is also quite haphazard, making the whole thing quite unnavigable. The rest appear to be representations of real-world sites, however they have little or information about either education or the build itself, and there is little that is interactive. Thus, they are broadly unsuitable for the general public.

what relevence do these have for Second Life residents?

Of course, there is very little information available at present about the not-for-public sites. With so little general information being available for each of these places or groups, it is also very difficult to determine their usefulness and suitability for the populations that they have presumably been designed for: the students and educators of each individual establishment.

While it is obviously early days, and the virtual worlds platform is a relatively new medium for education in Australia, I would prefer to see more information about education and more support for education of the general public. Take for example the excellent work seen at Harvard Law School’s island in Second Life. More information concerning the institutions and the courses and classes being offered by them, ideally with a focus on interaction, would potentially be beneficial, as would some sign that the spaces are actually in use.

With that in mind, I would like to contact the site owners and users to more fully explore how each individual institution has chosen to leverage the virtual worlds platform for the purposes of modern education.

Video of SL5B opening speech

Linden Lab have released a video of Board Chairman Philip Rosedale’s and CEO Mark Kingdon’s opening remarks for Second Life’s 5th anniversary celebrations.

Rosedale’s comments were fairly perfunctory and appeared to be off the cuff though he did give some interesting insights into the first few weeks and months of Second Life’s public existence in 2003. His comment that what Second Life was doing culturally was “outside the bounds of possibility” was a little overblown but the general point on the diffuculty of trying to capture Second Life’s culture in one event is certainly valid. One of the more fascinating comments was that Linden Lab are ‘keeping the lights on here’ – I wasn’t sure if we were meant to feel grateful or whether it was considered a major feat to have kept things running (which to some extent it is).

CEO Kingdon’s comments were a little more formal and largely a rehash of Rosedale’s effort both in content and delivery. Have a look for yourself and let us know what YOU think.

Tateru’s year in review

For those wanting a comprehensive overview of the past year in Second Life, then Tateru Nino’s year in review is hard to go past.

What have your highlights been over the past year?

Patents and virtual world commerce

Terra Nova has a fascinating article on patents and virtual world economies.

Our recent interview with Dr Melissa de Zwart from Monash University shone some light on this very grey area – there’s still so much legal precedent still to be established.

Weekend Whimsy

1. World of World of Warcraft


‘Warcraft’ Sequel Lets Gamers Play A Character Playing ‘Warcraft’

2. BASE Jump in Davos – Second Life

3. Teleport to Real Life

SL5B Keynotes and roundtables schedule confirmed

Linden Lab have finalised the schedule for the 5th anniversary celebrations.

One event that caught my eye was the discussion scheduled with Tom Boellstorff, author of ‘Coming of Age in Second Life’. I did a short review of the book on the latest podcast and in my opinion it’s one of the more interesting reads on Second Life in recent years.

Check the full schedule out here.

Job: The Faith Foundation

As mentioned previously, we have a free jobs board for anyone wanting to get the message out about positions available. Each week we’ll pick an interesting job to feature here on the main site.

This week it’s the first group to use the jobs board. The Faith Foundation is looking for a range of people in Second Life for paid positions.

Got a virtual world related job to promote? Post your ad for free here.

Stream your own radio station into Second Life

Torley Linden strikes again with a blog post on using a service called MediaMaster to do direct streams into SL rather than relying on third party streams.

Wimbledon in Second Life

Wimbledon is one of the world’s best known tennis tournaments and once again it’s going to be in Second Life on the heels of the Australian Open presence earlier this year.

Closely involved with the project is Ian Hughes, a Meteverse Evangelist with IBM. I asked him to throw some light on the goals of the Wimbledon build this year:

“Amongst other things we have about 180 people onsite working to help the All England Lawn Tennis Club (AELTC) deal with the massive event, from collecting scores and stats and moving that data around to the TV people, to ticketing and wireless networking for press. The website is somewhere we provide point by point live scoring in seconds and sometimes quicker to the world.

In 2006 I did a proof of concept privately to show that we were able to bring much of the web data into Second Life and render it in various ways allowing people to consume and enjoy the content together, also to provide the ability to get involved through being able to talk to people working the event and leave wearing free tshirts. In 2007 we made this a more public and approved build. I manned the build for 12 hours a day for 2 weeks. The centrepiece was bringing the Hawkeye ball tracking data into a prim based court, playing near-live rallies in real time.

The build on IBM 7 was deliberately small and intimate, as we have exmaples of large stadiums as was done for the Australian Open. So to compare and contrast was important. Also, this build was placed in the heart of the main IBM 12 islands, to be just part of our virtual world presence and make it easier to take people to other nearby IBM builds such as the SOA (service orientated architecture) one. In fact, you can point to them from Wimbledon and show people the neighbours.

We also found that people came to hear what IBM does for Wimbledon and so built a ‘behind the scenes’ tour. We kept it fairly low key events-wise though got lots of press and blog attention which kept me busy talking to 200 people a day. This year we are reusing much of the build, but renovating part of it. We are looking to put a few more entertaining mini games in place, remodelling the shop, providing some more takeaway products. We are not really planning on doing the ball tracking, simply because we want to focus on the web page integration in Second Life this year and we have proved the principle works.

In order to take that live representation further we would need to start to represent the the real player images, something that may get us into image rights. The new web page elements in SL mean we can provide complete score pages live and in realtime as we do to the web, but be able to see them all together as a group. The experiment is to see how that dynamic works with an event. We can place a browser on a prim surface and remove the need to remake everything (even text) in 3D. Showing how it is possible to re-use much of the web, but benefit from shared browsing and communication between avatars is a key driver. Having a live dynamic website with constantly changing information will help us evaluate the best way to approach this on other projects. In particular, the dynamic of what happens in a virtual world that is integrated with a company intranet and a company’s business, not just a place to escape to.

As I have said, this is still an experiment that we are lucky enough to be able to partake of. I know I learned a great deal in the marathon staffing of this last year. Having been free and roaming across Second Life, visiting events, running workshops, building, scripting etc it was a very different feel to be locked into one place and enthuse about it and what it represents for so much of the day. Unlike in RL where we have bursts of visitors, SL visits happen all the time. Likewise seeing the wax and wane of the green dot effect was intriguing. Also, the support from my fellow eightbars from IBM, where many of them chose to also come along and help out through the tournament. Building, hosting, just passing the time of day. All these are things that are often lost in other electronic communication.”

Check it out in-world.

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