SecondLifeGrid.net launches – Linden Lab chases business a little harder

Linden Lab have announced the launch of SecondLifeGrid.net, dedicated to businesses and other organisations wanting to find out about the opportunities Second Life may present. Notice I said opportunities and not threats. I spent five minutes looking around the site and couldn’t see any information alluding to the challenges and threats of doing business in SL, though to be fair there are lots of links to external resources which will contain some of the downside.

slgridsite.jpg

The intro blurb pretty much sums up the pitch Linden Lab are putting to business:

“The Second Life Grid is a full-featured service platform of revolutionary technologies that support the globally renowned virtual world experience, Second Life. The Grid offers a comprehensive system of infrastructure, consumer features, tools, and services that allows any organization to provide its own unique immersive experience in the world’s largest interconnected virtual world.”

The formalisation of support programs for groups of non-English speaking new users is a welcome addition. A lot of other services already provided such as the ability for a company to offer their own registration and orientation portals, have been brought across to the new site.

In retrospect, this is an obvious thing for Linden Lab to have done and it’ll be interesting to see the impact it has on conversion rates for business – you’d think a more integrated approach for business would remove one of the barriers to jumping into the SL experience.

NORML make the jump into Second Life

The National Organisation for the Reform of Marijuana Laws (NORML) is an American organisation that has set up a presence in SL..

norml.jpg

Who are NORML?:

“Since its founding in 1970, NORML has provided a voice in the public policy debate for those Americans who oppose marijuana prohibition and favor an end to the practice of arresting marijuana smokers. A nonprofit public-interest advocacy group, NORML represents the interests of the tens of millions of Americans who smoke marijuana responsibly.”

A launch event is scheduled for September 6th at Noon SLT (5am on the 7th AEST) will feature a chat with NORML’s founder and Legal Counsel Keith Stroup, talking about NORML and answering questions plus “marijuana related music, NORML info and freebies.”

Whether you agree with the decriminalisation of cannabis or not, this may be a fascinating event to attend.

Linden Lab CEO: ‘We’ve got to increase the quality’

Reuters have published an interview with Linden Lab CEO Philip Rosedale from this weekend’s SLCC. Most of the interview is fairly predictable but it’s encouraging to see the acknowledgement of quality as the key driver into the future:

“We’re at a place where we’ve demonstrated that the virtual world can exist. Now we need to make it high quality so it does continuously support the activities and desires of the people who are using it. That’s what we’ve learned by listening for the last couple of quarters. We’ve got to increase the quality.”

slcc07.jpg

Of course, I’d deluded myself that some mention may be made of further internationalisation of the servers but the only allusion to that came from Rosedale’s thoughts on open-sourcing:

“If you’re an entrepreneur, wanting to enter the virtual world and sell stuff to people, you’re going to want to find the largest possible audience. So you’ll be strongly drawn to set up your shop on the system with the largest number of people using it. There will be a tremendous desire by people to link those servers together and be on our network so they can have access to the largest base of people.”

Finally, on the legal issues around ageplay and gambling, he summarised Linden Lab’s intent to tie restrictions to avatars through verification of that avatar’s RL location. That seems the most sensible way of not forcing the whole grid into a universal lockdown in a range of sensitive areas.

If Linden Lab are planning some incredible revolutionary step in SL’s development, it’s certainly not apparent in Philip Rosedale’s thoughts. What would you have liked to have seen asked of him in the interview?

Virtual Africa

Many years ago a group of musicians got together and in the name of social justice, put on a world-wide concert called Live Aid. It was aimed at alleviating famine in Ethiopia.

Sadly, little has changed on the continent of Africa when it comes to the tribulations that befall it. There’s a very real attempt to create an SL presence that has as one of its primary goals, the linking between a South African based social justice organsiation and the virtual world.

uthango.jpg

Uthango Social Investments has created an offshoot blog site called Africa’s 2nd Life, our Virtual Reality, which is the information and news centre for Virtual Africa.

A look at the Uthango website shows this endeavour is aimed at developing projects that “are dynamic and innovative and focus on bridging the digital divide, micro-enterprise development, intercultural dialogue, crime prevention, community mental health and most importantly, infrastructure development.”

The SL Africa is a work in progress and it will be revealing to see how it can be used to help develop solutions to the problems and challenges being faced by the many countries that make up that continent.

Get your face into SL

Avatar Island is the home of the CyberExtruder, a fully automated process that merges your RL face with your SL one.

cyberextruder2.jpg

The easiest way to explain the process is to reproduce the notecard you receive when you lay on the operating table:

“Thank you for choosing the CyberExtruder face creation service for you avatar. This simple and fast process will automatically prepare your new face texture within minutes. The steps involved are as follows:

· Pay the sign in front of you; $2700L for one face, $4000L for 2 and $5400 for 3

· After you complete the lab machine process, you will receive a personalized webpage link, click it

· Follow the guidelines on the web page to produce the best results

· The system will prompt you to locate a photo on your computer for uploading

· Within a minute or two your new face will sent to you by email

· To apply the face texture to your Avatar: upload the image file (File -> Upload Image) then apply it to your character using Face Tattoo under Edit Appearance

IMPORTANT: Make sure you have modify rights to the skin you will be wearing with your face BEFORE you begin. If the skin is not modifiable the face tattoo option won’t be available once you have uploaded your face.

NO REFUNDS”

cyberextruder.jpg

I haven’t tried the service as yet, and it’s not cheap but if you want a face that at least resembles your RL one, it’s probably worth the gamble.

Thanks to 3pointD for the heads-up

Movement to minimise Ad Farms

I noticed today on the 2nd Place blog that there’s a movement underway to stop land parcels under 128 m2 from showing up in land searches.

The assumption is this would remove the saleability of the 16m2 ad farm horrors that have proliferated over the mainland sims. If they annoy you it’s probably worth voting and discussing the issue on the Second Life JIRA.

Ongoing grid issues – how geography bites

The explanation by Linden Lab of ongoing grid stability this week is fairly technical but it once again illustrates the significant technical hurdles Second Life has to jump over just to function normally. Add to that the geographical distance and sub-par broadband in Australia and it’s not hard to see why we’re a frustrated bunch at times.

ironcell.jpg

At a forum in May this year, we were told international servers would occur “real soon now” by expatriate Linden, Chris Collins. Here’s hoping “soon” involves the year 2007 – as voice in SL increases in popularity, the issues are only likely to exacerbate.

How have you found stability over recent weeks – worse or about the same?

To voice or not to voice? There really is a question

Unless you haven’t logged into SL in the past few days, you’ll be aware that voice is now part of the main grid browser. It remains an optional download at present but it’s certainly ramping up. New World Notes are running a reader poll on voice take-up and its early results are interesting:

nwnvoicepoll.jpg

It’s no great surprise that there’s initial resistance to voice from well-established SL users and there’ll no doubt be some technical and etiquette issues over coming weeks with the wider use of voice. New SL users will probably take to voice more quickly. I don’t think anyone’s making claims of text-based communication dying out though. There are som many areas where being able to type your thoughts is the superior option. Eventually the two will probably co-exist fairly amicably but in the short term I think lots of land parcels will have voice switched off.

What do you think? Don’t forget the Voice forum on our discussion forums, moderated by Juko Tempel.

Griefers cause of grid problems?

Fellow Aussie SL blogger Tateru Nino is alleging that foul play is behind the past few days’ glitchiness in SL.

Whatever it is, it’s intermittent and causing a lot of frustration. I attempted twice over the weekend to complete a full lap on the Relay for Life and both times my browser crashed. Has your time in SL been affected by the glitches?

Welcome to error-land

There’s nothing on the LL blog at this stage but there’s obviously a significant issue with SL at present. When launching the browsers a stock standard ‘Access Denied’ message comes up within the browser:

systemdown1.jpg

It’s not been a great week for stability in SL, that’s for sure. One important note – you can still log in to SL by clicking the Connect button.

UPDATE: Linden Labs now aware of issue

Previous Posts