Auntie’s Avatars

This week there’s been a flurry of activity by a number of Australian Second Life residents on ABC Island this week. That activity has led to the establishment of a blog and forum, both called ‘Auntie’s Avatars’.

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It’s early days with not a lot of content but hopefully it’ll enhance the already active in-world community that already exists on ABC Island.

Virtual Combat Expo

Apollo Case is an Australian Second Life Resident who owns Armory Island, one of the more popular haunts for avatars who like their weapons. He recently sent me some information on the 3rd Annual Combat Expo coming up in May this year.

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Apollo is touting the expo as focusing on anything to do with virtual combat – “We want to help in-world creators raise their corporate profile within Second Life, and assist real life companies in building their presence within the virtual world.”

There’s also a schedule of presentations up for grabs – “presentations from real life organizations that are friendly towards Australia and its allies will also be welcome.” So any enemies of Australia obviously aren’t welcome (who are Australia’s enemies anyway?)

There’s a website for further information at www.slcombatexpo.com, or check it out in-world.

A year ago on The Metaverse Journal

We interviewed Gary Hayes (SL: Gary Hazlitt) about his involvement with the Telstra and ABC presences in Second Life, and a whole lot more.

Episode 1 of TMJ Podcast

It’s taken a while but I’m proud to announce that first edition of the Metaverse Journal Podcast is now available:

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We’re working on being listed in the podcast directory of iTunes but in the meantime, you can subscribe to the podcast RSS feed here. As Jovin very handily says in the comments below, pasting the link into iTunes (‘Advanced’ menu – ‘Subscribe to Podcast’) will get you subscribed within iTunes anyway.

The running sheet for Episode 1:

1. Introduction
2. News roundup
3. Book reviews
4. Editorial: Telstra and ABC one year on
5. Wrap-up

As I mention in the podcast, its ongoing success will depend on you – post a comment here on what you liked / disliked about the first edition and what other stuff you’d like to hear. If you wanted to submit your own audio snippets for inclusion, they’ll be used as well. Think of it as your audio soapbox.

All feedback appreciated though I already know I have some improvement to do in terms of audio production and my own delivery 😉 For the tech-heads, the podcast was recorded using a trial version of Ubercaster. I was so impressed with it that I’ve now purchased it – it’s well worth a look if podcasting’s your thing.

VastServer announced

VastPark is continuing its steady journey to open beta, with the company claiming a successful stress test of its servers. Additionally, they’ve also announced VastServer: “Similar to a web server, VastServer serves up IMML, an XML based Virtual Web equivalent to HTML. It acts as the message rely between all the users on the site so they can interact with each other and see what others are doing online in real time.”

VastServer launch

It requires a Windows machine with .NET Framework 3.0 to run with no mention of future Mac or Linux compatibility. VastServer is being touted as non-demanding in terms of computer specs, allowing end users to create virtual worlds “much like Skype conversations”. The real test of those claims will coomence with VastPark’s April 10th open beta launch. The usability of the client application will give a taste of how VastServer may perform as well.

We have an interview pending with VastPark CEO, expect to see the results of that in the coming week or so.

ABC in Second Life anniversary event on Wednesday night

ABC Island has a range of events slated to celebrate its first anniversary, which are being held Wednesday evening Australian time:

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I also received the following notice from ABC admin Juko Tempel:

“Following the Anniversary Party events on Wednesday night, interested ABC Friends, Admin group members and ABC Staff are invited to a discussion forum at 8:30pm AEDT Thursday 20 March, at the Amphitheatre on ABC Island.

The agenda for the meeting has one point: To raise and explore ideas for the future of ABC Island and collate those ideas to be presented to the ABC management. ”

If the comments to date on our original anniversary story are anything to go by, there seems to be some motivation to debate the future evolution of the ABC presence. So if you want some entertainment, the opportunity to have your say, or both, then check it out in-world

Telstra responds on first anniversary in Second Life

Today I was contacted by Craig Middleton, BigPond’s Group Manager, Corporate Affairs, after seeing our story on Telstra’s first anniversary in Second Life. He’s provided his list of Telstra BigPond’s achievements in Second Life:

“ACHIEVEMENTS
~~~~~~~~~~~~
* We have built and maintained a leading position as the most popular real life brand presence in SL in the world, which has continued to reach record levels in early 2008.

* Approximately 85,000 registered users through the BigPond.com registration process.

* We have continued to grow the estate creating the opportunity for the community to take up residence and have recently added a further residential island called ‘Pondune’ which will be available for rental shortly.

* We hosted an in world extension of the Samsung advertising campaign for their new mp3 player during November 2007 (also reported in B&T)

* We have moved from a limited in-world support model to a more organic model made up of volunteers from the community. The community is now monitored 24hours and there is always help at hand. Further, a User Forum was launched on March 10 providing community members the opportunity to share knowledge between themselves and other members of the BigPond and Second Life community.

* We launched SydSIM – a virtual Sydney CBD – in late 2007.”

It’s now over to you – what would you add as far as further achievements or other observations on Telstra’s first year?

A year ago on The Metaverse Journal

We provided a blow-by-blow account of the Four Corners episode on Second Life and the in-world Q&A with Four Corners reporter Ticky Fullerton.

World Stock Exchange: Anshe Chung no threat

Over the weekend, Massively ran a story on the ongoing saga with the Australian-owned World Stock Exchange in Second Life. I contacted Luke Connell (SL: LukeConnell Vandeverre) via IM in-world and asked for further clarification on the ongoing delays with the relaunch. His response was as follows:

[4:19] LukeConnell Vandeverre: Hi, no date yet but we are getting much closer :). Anshe launched her exchange ages ago and it hardly gained any traction in the market. This will be a new launch if she does it again however the market technology hasn’t changed much. I am not focused on her market at all.

If nothing else, Luke Connell is excellent at maintaining his PR line. Chung has comparatively huge financial backing and if her company decided to expand its push into virtual world finance, you’d have to think she’d have some impact on the field. Anshe Chung has been a significant investor in the World Stock Exchange previously so it’ll be interesting to see what future moves play out.

Telstra in Second Life: one year on

It’s actually just past a year since Telstra launched its Second Life presence. The reason we haven’t covered the anniversary until now is due to having a request for a comment in to Telstra on the first anniversary. There’s been no response, so I’ll reply on my observations and hopefully your comments on Telstra in Second Life.

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The first theme that comes to mind is expansion – the initial eleven sims was significant but there are now sixteen in total plus the two Telstra Experience sims. Aside from geographical expansion, evolution in what’s offered on those sims has also changed, with the opening of rentals for individuals one landmark event. The SydSim virtual Sydney CBD expansion was also launched with some fanfare but is yet to be completed.

The second theme is learning – mostly on the part of Telstra. In the initial couple of weeks after its launch, The Pond sims were inundated with new and excited Australian Second Life users – the trouble was they weren’t getting any guidance. Not long after that, volunteer and paid staff started giving support in-world and that support is still pretty much in place. Another key learning was around what an effective social space was. The Pond sims have numerous activities and spaces – clubs, pubs, sport activities and sandboxes. And what’s the most popular? A bunch of wooden boxes out the front of the Billabong Bar. There’s nothing fancy – just the boxes to sit on and a campfire. And no matter what time of day or night it is, you’ll usually find a handful of people there chatting whilst the nearby club is deserted.

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There’s no doubt Telstra have succeeded in Second Life – their traffic is considered one of the best for a corporate presence. They’ve been responsive to feedback and have had the resources to implement changes where needed. Whether they’ve succeeded in engaging the wider Second Life community is something to be judged by you. If you’re a regular Pond frequenter, what is it that keeps you coming back?

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