1. CNET (USA) – Second Life strives for a second wind. “After it made headlines last week for yet another executive leaving the company, you’d really think things couldn’t get much worse for virtual world Second Life and its parent company Linden Lab. The marketing hype–it’s the next Internet!–bottomed out long ago. There was a wave of unflattering press, from virtual terrorism to technical problems to banking scandals. Even the NBC sitcom “The Office” jumped on board, lambasting Second Life with an episode in which Dwight Schrute, the show’s archetypal “creepy nerd,” professed his addiction.
“I signed up for Second Life about a year ago,” Schrute, played by actor Rainn Wilson, explained with his usual dweeby pomposity. “Back then, my life was so great that I literally wanted a second one.”

2. Network World (USA) – Inside the Smithsonian Institution’s first “virtual museum”. “Many education organizations would love to have their own museums. Of course, the big reason that a lot of them don’t is because it costs a lot of money to own a building large enough to display their exhibits. The Smithsonian Latino Center, a branch of the Smithsonian educational and research institution, has solved this problem by taking its museum online with the help of Ohio University’s Virtual Immersive Technologies and Arts for Learning (VITAL)Lab. The new Latino Virtual Museum which can be accessed through virtual reality platform Second Life, consists of hundreds of different exhibits that have been scanned in as three-dimensional digital replicas for users to explore. Types of exhibits include galleries of Latino paintings, video clips detailing Latino history, a room filled with virtual Caribbean instruments and even a disco club where users’ avatars can learn to dance to meringue music.”

3. Crispy Gamer (USA) – Freaky Creatures Goes Live. “Abandon Interactive Entertainment’s Freaky Creatures is ready for prime time. The massively multiplayer online game that purports to combine the best of online multiplayer gaming, collectible action figures, virtual worlds and social networking is available on PC, MAC and mobile.”

4. Mobile Phones (UK) – How Playstation games will end up on mobiles. “An entirely new way of running gaming services has emerged from one of the inventors of the Apple Mac, and it could mean that super powerful games could soon be played on your mobile handset. The idea is obvious but fraught with technical difficulties – don’t run the game on your remote PC, laptop or handset – run it on a central server and just show a streaming video representation on your portable device and use the broadband nework for your controls. So far the company, OnLive, which has just put its gaming system onto Beta test among US users, is only targeting low powered PCs, laptops and Macs, but will almost certainly begin targeting Wi-Fi attached handsets later such as the iPhone. Imagine playing Halo 2 or Doom on something as small as a touch screen phone or these new tiny Netbooks, which cellular operators are increasingly looking to offer.”

5. Virtual Worlds News – Sulake Bringing Bobba To Mobiles. “Earlier today Sulake soft launched what could potentially be the Habbo-killer for teen virtual worlds. Bobba is a new, 3D virtual world, now in beta, for mobile users. Currently Bobba is only available on the Nokia S60, but the website lists iPhone and iPod touch versions as “coming soon.” If they come soon enough, Sulake could beat out Genkii’s upcoming Sparkle for the title of first 3D virtual world on the iPhone.”

6. CNN – Artists visit virtual Second Life for real-world cash. “It’s 9 a.m. when Cylindrian Rutabaga takes the microphone at a familiar bar. The funny-named musician with crinkled red hair, a white blouse and flowing skirt picks up her custom-made guitar and looks across the audience with a blank stare. Her fans already are rocking out: Some breakdance on the bar’s tile floor. Others flail about with the vigor of ’70s disco dancers. One man with a towering afro and 3-D glasses looks like he’s swimming the backstroke to some nonexistent beat. The randomness of the scene doesn’t seem to faze Cylindrian. She isn’t shocked even when hordes of other fans — including one man who wears a kilt and is followed by a small herd of sheep — start teleporting into the room.”

7. Macau Daily Times (China) – Second Life finding new life. “Linden Lab chief executive Mark Kingdon shakes his head when he sees news stories heralding the demise of former Internet darling Second Life. Reporters that rushed into Second Life to cover cyber-events and portrayed the online fantasy realm a science fiction future come true have been pulling up stakes and tearing down the community they had embraced. Well-known Silicon Valley gossip website Vallywag even started a death watch for Second Life. “You read those stories; as CEO I have to shake my head,” said Mark Kingdon, who last year ago took over for founder Philip Rosedale as chief executive of San Francisco-based Linden Lab, the company behind Second Life. “The reality is that Second Life continues to grow; every second someone joins. Second Life is hopping.” The number of “active users” at Second Life has grown 25 percent since September of last year, while the amount of time and money spent in the virtual world has climbed by similar percentages, according to Kingdon.”

8. The Business Insider (USA) – Second Life’s Second Act: Business Teleconferencing? “Another high-profile exit from Linden Lab, the company behind Second Life: VP for Biz Dev Gene Yoon (a/k/a the avatar “Ginsu Linden”) is leaving the company. Gene’s departure follows the exit of John Zdanowski, Second Life’s CFO, less than two weeks ago. There’s been a lot of turnover at Linden. The core executive team that gave birth to Second Life, witnessed its meteoric rise, and endured some of the backlash are now mostly gone.”

9. Massively (USA) – Infringers of Dune: Dune role-players shut down by Herbert Estate. Spice keeps flowing. “Among the various business, educational and social uses to which Second Life is put, Role-Playing gamers have quite a number of thriving communities. If you want to role-play in the world of Joss Whedon’s Firefly, or Straczynski’s Babylon 5, Lucas’ Star Wars universe(s), Tolkien’s Middle Earth, John Norman’s Gor, Frank Herbert’s Dune, Roddenberry’s Star Trek, or the settings of Doctor Who, Torchwood, Battlestar Galactica, Harry Potter, Final Fantasy VII or CCP/White Wolf’s World of Darkness, Second Life is home to all of these and more.”

10. Washington Post (USA) – At Least Retailers Are Upbeat About The Virtual Economy. “More proof that the virtual goods business continues to do well: Linden Lab is forecasting that users will conduct about $450 million dollars worth of virtual transactions in Second Life this year, up 28 percent from 2008. The company also surveyed more than 2,600 of its virtual business owners, including landlords, event promoters and retailers, and found that they’re quite optimistic about the state of the virtual economy: 64 percent reported that they generate positive net income from the products/services they sell. 52 percent said they generated up to 20 percent of their total income from Second Life. 61 percent were optimistic that their revenues will grow this year, with 19 percent saying they were “very optimistic”. 31 percent planned to invest slightly or significantly more in their virtual business over the next six months.”

1. The Economist (UK) – Intangible value. “Perhaps it should not be a surprise. In the midst of a global capital shortage, the first company to list this year on New York’s NASDAQ exchange not only needs no money; its source of profit is receiving cash for items that do not exist. Changyou is a three-year-old online-gaming business being spun out of Sohu, China’s second-largest internet portal. The deal was due to be priced on April 2nd, as The Economist went to press, in a nostalgic reminder of what the stockmarket used to look like. At the top of the expected price range Changyou will be valued at about $820m, after a special distribution of $100m to its parent. The opening price may be higher still, given strong demand.”

2. Virtual Edge (USA) – Virtual World Evangelist at IBM Produces Virtual Meetings in 3D. “Big Blue has a lot of irons in the fire these days. As a virtual event platform agnostic company, IBM has worked with Second Life, Open Sim, Torque, Active Worlds, Unity 3D and Olive. Karen Keeter, a marketing executive with IBM research, believes that, at this point, no single platform is the magic bullet for all 3D virtual business demands. IBM virtual event clients (internal and external) demonstrate needs across a wide spectrum, from strategy workshops to marketing and sales to collaboration among a global workforce, and the company utilizes a variety of platforms, in some cases integrated with IBM tools and applications, to meet these new demands. IBM has a strong presence on Second Life, growing from approximately 12 virtual islands to somewhere between 45 and 50 which are managed independently of IBM’s corporate home base.”

3. Washington Post (USA) – Virtual World Habbo Sold $60 Million In Virtual Goods In 2008. “Sulake Corp., parent company of Habbo, one of the most heavily-trafficked, advertiser-friendly virtual worlds for teens, is privately held, so financial details about Habbo have been a bit of a black box. But the company recently served up some details: It says it brought in roughly $74 million (50 million euros) in revenue last year. And just about $60 million of it, or 80-85 percent, came from users who bought virtual goods like furniture, clothing or paid for access to the Habbo Club.”

4. Idaho Business Review (USA) – U of I virtual technology program aids microbiology research. “What if doctors could perform surgery from thousands of miles away? Or an architect could walk into a virtual building plan and move beams and joists to test for structural integrity? What if you could meet with potential business partners online, shake hands and physically feel it? Those are just a few of the long-term implications of the work being done by the University of Idaho’s Virtual Technology and Design department – a program in the College of Art and Architecture on the bleeding edge of virtual reality, where complex sets of data like building specs or disease pathology are transformed into interactive 3-D models that allow students, businesses and researchers to gain new insights into the information they work with.”

5. The Times of India (India) – For training, medicos turn to Second Life. “A British medical institute has given e-learning a whole new dimension. Med students at Imperial College London navigate a full-service hospital where they see patients, order X-rays, consult with colleagues and make diagnoses. But none of it is real. These prospective doctors are treating virtual patients in Second Life, the internet world where users interact through online alter egos called avatars. The third-year med students are taking part in a pilot program for game-based learning, which educators believe can be a stimulating change from lectures and textbooks, reports CNN.”

6. The Telegraph (UK) – Second Life’s span is virtually over as firms decide to get real. “While the site is still beloved by geeks and the socially awkward, Deloitte’s director of technology research, Paul Lee, says it has been “virtually abandoned” by “normal” people and businesses. In 2006 multinational companies, including BT, Coca-Cola, Adidas and Toyota, were scrabbling to create “in world” presences to profit from what was expected to be the next great internet cash cow. But today the Second Life high street is mostly deserted, as businesses have realised that despite management claims that the site has 15m members, far fewer people actually play the game. Research for The Daily Telegraph shows just 580,000 people logged on to the game last week.”

7. InternetNews.com (USA) – SimCity’s Will Wright: ‘Web Colliding With Reality’. “The richness of Web-based environments is starting to blur the distinction between games and reality, according to Will Wright, the gaming industry legend perhaps best known as the creator of SimCity and Spore.
“I think the Web is letting people think more about their identities and we’re starting to see overlap of [the real] and virtual environments,” Wright said during an onstage keynote interview here at the Web 2.0 Expo Thursday. “We’re at the point where we can pretty much hold up a cell phone to get someone’s profile. I think the Web is starting to intersect and collide with reality in interesting ways.”

8. The National (UAE) – The net effect of digital Islam. “I am writing in the shadow of a small mosque. This morning I visited several other mosques, admiring their architecture, and then listened to some sermons and recitations from the Quran. While having my coffee I talked to acquaintances on Islamic issues and went to other sources for information on Islamic medicine, fatwas and jihad in Somalia.
The fact that I happen to be in the heart of Wales and stuck in my university office has not prevented me from making these visits and engaging in these discussions.”

9. Scientific American (USA) – Therapists Use Virtual Worlds to Address Real Problems. “When a troubled 13-year-old named Joe first entered the Kids in Transition program in 2007 in Camden, N.J., he hardly spoke to his therapist. Like many teens at this residential mental health treatment facility, he was admitted because he had trouble controlling his anger, had run away from home several times, and had a history of run-ins with the law, according to Heather Foley, a social worker with the program. Therapists typically encourage patients like Joe to get at the core of their problems via face-to-face role-playing—pretending to be in a situation and having the patient practice how to handle it. But Foley says this approach was a nonstarter for Joe, whose confrontational behavior and attention deficit hyperactivity disorder (ADHD) impair his ability to engage and focus in this way.”

10. Vineyard Gazette Online (USA) – Islanders Create Online Community Devoted to Wildlife Conservation. “The internet may have been designed for scientists to collaborate across vast distances, but it has since become all things to all people. Accessing seemingly infinite information and instant communication across the globe are still the main uses of the Web, but there’s a new trend swiftly becoming standard online practice: social networking. This is about creating a personal presence in cyberspace. Facebook and MySpace were some of the first major social networking sites, but another fast-growing sector of the social web, called Massively Multiplayer Online Role-Playing Games, or MMORPGs, represents a different kind of online community. Rather than creating a personal page that shares your thoughts, contact information and photographs as on Facebook, these MMORPGs ask the user to invent an avatar, a character that represents less of who you are and more of who you’d like to be. Players then move their avatars throughout vast virtual worlds, doing battle, completing quests, buying virtual goods and real estate, or just chatting with other players. Second Life, World of Warcraft and Everquest are among the more popular, with World of Warcraft now boasting over 10 million subscribers worldwide.”