It has sometimes been described as a myth, but most of us will have experienced the jump in volume when a TV show segues to an advertisement. I don’t know anyone who sees the phenomenon as a positive one, and in the US at least, politicians have picked up on the mood of voters. The US Senate has passed a bill mandating compulsory equalisation of sound between TV shows and ads. It’s expected that after some tweaking in conjunction with Congress, who have passed a similar bill, the law will come into effect after the November mid-term elections.

Is there anyone out there that will miss louder ads? Will the ‘Dave’s Demented Discount Den’ 30-second TV spots sound as endearing at lower volume?

via [Yahoo News]

Photo courtesy of the brilliant Mary Tseng