Advertising can be intrusive at the best of times (and yes we do run ads on this site but nothing too full-on). When advertising really fails is when it doesn’t recognise the context in which it’s being presented. One of our readers, Graham, sent a link through showing one example from yesterday’s terrible events in Japan. I’ve captured it, take a look for yourself:

It’s just one of those unfortunate things, but it again shows how far we have to go with contextual advertising. Or am I overreacting?