Second Life servers to hit Singapore?

According to the Straits Times, Singapore-based Second Life servers are on their way to Singapore within six months. This is potentially good news for Australian users, although the news would be a lot better if it were Australian servers being announced.

Given the growing focus on Twinity in Singapore, Linden Lab need to be making some strategic moves in South-East Asia. Japan and Australia are the only two countries in the region that make the top twenty for active Second Life users, so there’s plenty of ground to be made up.

Of course, the story could be based on information with a level of veracity matching the ‘real soon now’ claim made by Linden Lab nearly 18 months ago in regard to Australian servers.

Linden Lab announce blog revamp: same old?

Linden Lab’s Robin Linden has announced that the official Linden blog is undergoing a revamp. It’s a lengthy post that to me seems to repeat the same promises of previous months: greater communication and a more uniform user experience.

The aim of the revamp is for your login to be uniform across the whole Second Life experience, and there’ll be new Linden employee blogs. The timeframe though is a little grey:

We aren’t announcing a specific timeframe for the completion of each phase of the project right now, but we will keep you updated.

A month ago we opined on the growing secrecy at Linden Lab – the employee blogs will be a small step toward remedying that issue, assuming free reign is given to those blogging. Anyone like to take a bet on the chances of that?

Australians in Second Life Update – small declines

Linden Lab have released their metrics up until September 2008, and in the Australian context there’s been a slight drop in activity – 686,872.48 hours, which is nearly eight thousand hours less than last month. Across 10-15 thousand active users, that’s not a big drop and Australia maintains the 11th spot worldwide.

Overall:

– user hours dropped from 34.8 million to 33.2 million

– the number of islands owned jumped from 1,610 to 1,723

– in-world accounts with positive cashflows grew from 60,788 to 62,633

– premium accounts (those that people pay a monthly fee for) continued their decline to 83,23, down from 84,883 last month and December 2007 highs of 93,219.

It’s a mixed picture and I’ve had a lot of people ask me in recent weeks how the real-world economic issues is impacting Second Life. These metrics don’t point to a significant decline related to the worldwide economic downturn and I’m not seeing any erosion of confidence. That said, the worst of that downturn occurred in October from a public perception viewpoint, so next month’s metrics should make for fascinating reading.

What are your thoughts? Are you seeing people spend less in-world? Have your spending habits changed in recent months?

Australians in Second Life Update – murky growth

As we mentioned yesterday, the level of detail in metrics supplied by Linden Lab has declined significantly. The last time we were able to report actual numbers of active Australian Second Life users, there’s been a bounce back to a little over twelve thousand.

There’s no longer a country breakdown for active avatars. Instead, there’s ‘active user hours’ by country. For July 2008, Australian users clocked up 694,580.20 hours, which is 2.01% of the overall hours. This places Australia 11th in the world – the same position we’ve sat at for a long time now.

The equivalent stats in April were 571,042.27 hours and a 1.97% share so it’s safe to assume there’s been further growth. Defining the context of that growth however, is harder than ever.

For a worldwide view, check Tateru Nino’s analysis.

More stick for ad farms in Second Life

Jack Linden has provided further clarification on Linden Labs policy on excessive advertising on Mainland sims in Second Life. There’s quite a bit of detail and it all has the ring of council zoning laws.

Here’s a taste:

Adverts should be grounded to the terrain, not floating.
Adverts should extend no higher than 8m from the ground.
No rotating, no flashing content and no particles.
No unsolicited dispensing of IMs, notecards, landmarks or content.
No light sources or glow (full bright is acceptable however).
Advertising hoardings should be Phantom.
Adverts must be clearly PG in nature.
No sound and no temp-on-rez content.
Ban lines should be switched off.

It may sound bureaucratic but it’s a necessary evil that’s unlikely to draw too much criticism from most Mainland residents. What are your thoughts – are these controls necessary or a creativity stifling development?

Linden Lab put the bullet in ad farms

In what’s likely to be a pretty popular move, Linden Lab have formalised their stance further on ‘ad farms’ by essentially banning them on Mainland sims – unless an advertising license is sought.

The deadline for removal of ad farms is October 1 – I can already hear the cheers from mainland SL residents. What are your thoughts – is this an outright godsend or are there downsides?

Ups and downs for Linden Lab

It’s been a big week for Linden Lab. They’ve recorded their highest ever level of concurrent users (more than 68 thousand online at one time) – positive growth albeit with some intermittent login issues at the same time. We’re looking forward to the next lot of metrics from Linden Lab to see what impact the growth has had on active Australian resident numbers.

In the past 24 hours another significant event occurred with the launch of the SLim client – basically it’s an instant messaging application that allows you to see which SL friends are online. Tateru Nino gives an excellent overview of SLim on Massively and it’s fair to say she wasn’t impressed. As of a few hours ago, you can no longer download SLim. Apparently the link for downloading wasn’t meant to be public. It’s an unfortunate saga in the context of increased growth of residents and the support for applications that allow greater interaction without firing up the full browser. Here’s hoping an improved version appears soon.

Linden Lab blabs about the blog.

ABC Communication Tower

<sarcasm>Linden Lab display their aptitude with resources and their grasp of technologies once again with their plans to close down the current main blog and forums and replace the software behind them.</sarcasm&gt. It seems unfortunate that this company, which we rely on to produce the product we desire, keeps behaving like it had its head chopped off. Do they figure that having gotten this far, and getting this big, without any solid plan, that they can just continue on in the same vein as always and achieve the same or greater results?

The greatest surprise to me in all this is that Linden Lab has discontinued the use of the official blog at least a month, if not more, before the new product has been released; worse, they are committing to a system that has not even been fully worked out yet: “I don’t know yet what the new forum structure will be. We’re happy to hear your thoughts about ideas for different boards though.” – Robin Linden. In the meantime, we are expected to find information based on leads from the message of the day from the log-in screen; this information is to be dispersed in some manner amongst other blogs, side-bars and other unexpected places. It all sounds most unsatisfactory.

The benefits of the new system to residents seem pretty thin on the ground – this is not necessarily a problem. However, if the changes are being made to benefit Linden Lab, it would be a pleasant change to know what those benefits are, rather than being told that they are doing this for the good of the residents – transparency, transparency, transparency!  I’m sure Linden Lab are finding it useful to tuck away all those resident comments on the forums, especially the nasty ones, where the search engines cannot reach, and where folks who are not already residents cannot access them.

It also seems hard to believe that the software Linden Lab is currently using is completely outmoded and inadequate for the task. WordPress and VBulletin? Both configurable and flexible.  How much more integrated do they need to be? How much more nicely will the two new pieces of software play together?

Then there’s the second-most intriguing idea: externally sourced moderators. Some residents are disappointed that resident moderators are not being selected, feeling that they would have a better grasp of “what goes” than outsiders with potentially no experience with Second Life, or, perhaps worse, new folk with a little training in the new rules and regulations pertaining directly to the forums and no knowledge or experience outside that. I think that we are better taking our chances with moderators who are not also residents – less chance for over-emotional involvement.  Also, it always seems that the very folk who want to take on these positions for the love of it are the ones who should not be encouraged to do so – people who want to be politicians should never be allowed to be politicians, either.

Moderation of forums is required. People are people – they make mistakes and  they disagree, sometimes violently. Penalties are required – where is your motivation for keeping within the rules if no penalties apply? However, when it comes to moderation and governance of forums, it’s necessary a) to know where the boundaries are and b) to have penalties that are appropriate and suitable. Linden Lab are not known for making firm boundaries, however, and the only penalties available are (figurative) exile or death. There is no evidence to suggest that these things will change substantively come October.

Maybe Linden Lab is trying to put on a more professional look for all those “mainstreamers” streaming in as the early adopters are pushed out. Maybe this new integrative approach heralds a new phase for both the blog and associated forums and for the whole of Second Life.

Maybe not. What do you think?

Future freedom loss creeps up unawares?

Above and beyond Second Life‘s many attractions, many residents prize the ability to make and enjoy user-created content. It is the main thing that separates Second Life from the profusion of other virtual worlds making their appearance, both recently and further in the past. Nonetheless, Linden Lab is pushing for a more “mainstream” approach. Does this spell out the demise of user-created content? During this push, does Linden Lab plan on cravenly sidling up to each step necessary to achieve this end?

It seems clear that Linden Lab is ready to start making changes, both in their business model and in their approach to the governance of Second Life. In “mainstreaming” the running of the Lab, one hopes that the plan is to move from a start-up model to a corporate model. Right now, the Lab seems to function as a conglomeration of start-ups, each of which has a large amount of trouble communicating with the other start-ups in the system. Improved communication between the parts should improve the overall capacity of the business to run efficiently and competently. In “mainstreaming” Second Life, the newly effective and better-resourced Linden Lab might have less trouble governing, even as they bring in tighter measures to ensure a safe and enjoyable experience for all-comers. Unless, of course, they continue in the current vein of slowly taking away our favorite toys and making it look like they’re hoping to keep the patronage of the current crop of residents until the money from future residents – “mainstream” residents – comes flooding in. Hey, Linden Lab? We’re adults – do you seriously think that we’re not going to notice if you pull the table-cloth out from under us, even if the flowers are still standing? Also, as mature-minded folk, we can accept that sometimes you need things for your own benefit – just don’t try to pass them off as things that are for our benefit.

It looks like the coming changes are destined not to be necessarily popular with current residents. Perhaps as the residents we should be concerned about this, about the welfare of our virtual tribes, virtual locations, and virtual hobbies. Linden Lab, perhaps, should not be concerned about our reactions at all. They have a business to run, and profits to be made. If this a major priority for them, they should by all means be looking to the future, to future residents and their desires. If this is the case, it would be nice to see two things happen:

1. A removal of the potentially hypocritical slogan “Your world. Your Imagination.” (or even “Your world, Your Way,” a trademark Linden Lab recently applied for);

2. For Linden Lab to “supercharge” the changes in Second Life and get it all over and done with as fast as possible. They should risk losing all the residents they have now, if that is their end goal anyway. Much better that to be strung along and hugely disappointed in the end.

Despite being supported by observation of the news and current events within Linden Lab, this is to some extent just speculation. Things are certainly changing within Linden Lab, but without more straight from the horse’s mouth, it is very difficult to see where the next few months might take us. I’d personally like to say to Linden Lab, “Don’t take away the thing that makes Second Life special. Let us keep our freedoms, and let us deal with all the consequences that come with them. We live in the real world. Virtual worlds can be a reflection of that reality, as well as having their own unique aspects of reality – don’t make it a sheltered thing, a lesser thing than it has been.”

Linden Lab has claimed repeatedly that they and the residents are partners in this world building – shouldn’t partners tell each other what is going on?

What do you think about Mainland zoning in Second Life?

Second Life resident Diag Anzac has posted a thoughtful response to Jack Linden’s recent zoning announcement on our forums.

Jump in and give your thoughts about a significant change to Second Life.

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