Aussie SL resident Skribe Forti has directed a machinima video entitled ‘Doing Business in Second Life’. Skribe is part of virtual marketing firm Inside This World and the video provides their perspective on Second Life and its business opportunities.

A figure of $40 000 figure for development costs on an island is quoted as a ballpark for business. That amount of money could certainly be spent (and more) but I’m also aware of a number of islands under development for nearly half that – more on those in coming weeks. I’m also not sure that the ability to get people in a room in Second Life for a group hug is necessarily a selling point 😉 Major kudos though for an overview of both the upside and downsides of SL for business and brands.

Overall, well worth a view.