Pretty much every SL-focused website has run a story on the Playboy opening (The SL Herald covers the island features). There’s no particular Australian context although there no doubt continues to be a dedicated Australian readership of Playboy.

The real interest for us is what Playboy had decided to do to make their island a place people would visit more than once. On a fifteen minute tour, my answer to that question is: not a great deal. Sure, there are videos to view, clubs to dance and multiple private areas to get personal with someone else, but there’s nothing that you won’t find at a hundred other clubs or malls – the Playboy brand is really the only differentiator. After fifteen minutes I was very much feeling ‘been there, done that’.

It’ll be interesting to see what sort of traffic the island receives in the longer term – a regular entertainment schedule will be a must-have just to match a number of successful SL-native options.