1. Kzero have a useful post on the mistakes made in targeting kids for virtual worlds.

2. The RSPCA are running an online campaign for its Million Paws event. Registration is free and allows for the creation of your own pet avatar and navigation around a virtual world. Money is raised by friends donating to your pet avatar or buying virtual goods for it.

Thanks to Jen Dudley for the heads-up.

3. A piece I wrote appeared today for independent news provider Crikey – it’s on virtual worlds and their business and education opportunities. Its been humourously titled Conroy yet to buy genitals in Second Life but business is booming.