Linden Lab today announced that there’ll be some more work done on determining what is truly a popular location in Second Life. Determining true traffic / engagement in Second Life is one of those holy grails that has remained elusive.

We ran our own traffic measurements for a couple of months but the administrative burden became prohibitive. The Project Factory provide a weekly update on the most popular corporate presences and Tateru Nino’s Mixed Reality Headcount was the most comprehensive attempt I’ve seen but it ceased at the end of 2007.

If you’ve got thoughts on how traffic should be measured, here’s how to get involved:

We are opening up the discussion about the future of Traffic: anyone from our community who is interested is invited to join the “LL Traffic Future” group for further updates and info about inworld brainstorming sessions to come. To find it in Second Life:

Click Search button on the toolbar at the bottom of your screen, then click All tab (on the left).
Search for “LL Traffic Future”.
Click the match that comes up in results, then click “View Full Profile”.
Click the “(Join L$0)” button and you’re in!

I’d like to hear your thoughts – for you what makes a presence in Second Life popular?

(Disclosure: The Project Factory are an advertiser on this site)